Content creation, deployment collaboration, and tracking exposure

Patent metadata

Field	Value
Publication number	US-11004036-B2
Application number	US-201514630342-A
Country	US
Kind code	B2
Filing date	Feb 24, 2015
Priority date	Nov 26, 2014
Publication date	May 11, 2021
Grant date	May 11, 2021

Abstract

Content creation and deployment collaboration techniques are described. In one or more implementations, metadata that describes the creation of the content may be associated with the content. The content may then be provided from a content creation service to a content deployment service for deployment as part of a marketing activity. Deployment data obtained from this tracking may be utilized to support a variety of functionality, such as by content creators to determine which of their content has been successfully employed as part of marketing activities, marketers may also use knowledge of the deployment of the content to choose content to be included in a marketing activity as well as select content creators that are best suited to provide this content, used to configure badges, by retailers and manufacturers, and so forth.

First claim

What is claimed is:

1. In a digital medium environment, a system comprising:
a content creation system implemented by a processing system and a computer readable storage medium of at least one computing device, the content creation service system including functionality configured to:
expose, by the content creation system, a user interface including representations of a plurality of image editing operations that are user selectable to create an image;
generate, automatically by the content creation system, metadata describing which image editing operations of the plurality of image editing operations are selected via the user interface and used to create the image; and
generate, by the content creation system, content that includes the image, the metadata, and a usage tracking monitor configured to transmit deployment data via a network using a push or pull model, the deployment data generated responsive to user interaction with the content monitored by the usage tracking monitor;

a content deployment system implemented by the processing system and the computer readable storage medium of the at least one computing device, the content deployment service system configured to:
receive, by the content deployment system, the deployment data via the network using the push or pull model from the usage tracking monitor included as part of the content, the deployment data describing user interaction with the content that is monitored by the usage tracking monitor;
obtain, by the content deployment system, the metadata associated with the content referenced by the deployment data;
determine, by the content deployment system from the metadata, which image editing operations correspond to the content;
generate, automatically by the content deployment system, feedback data describing the determined image editing operations and the user interaction with the content described by the deployment data; and
output, by the content deployment system, the feedback data in the user interface.

2. A system as described in claim 1 , wherein the deployment data describes a number of times the content is viewed by one or more potential consumers.

3. A system as described in claim 1 , wherein the content is media.

4. A system as described in claim 1 , wherein the outputting of the feedback data is performed in real time during deployment of the content.

5. A system as described in claim 1 , wherein the feedback data includes a badge associated with the content that is indicative of a level of activity in deployment of the content.

6. A system as described in claim 1 , wherein the feedback data includes a badge associated with a user profile of a content creator that is indicative of a level of activity in deployment of digital content created by the content creator.

7. A system as described in claim 1 , wherein the deployment data describes when the content is accessed.

8. A system as described in claim 1 , wherein the deployment data describes how the content is accessed.

9. In a digital medium environment, a method implemented by at least one computing device, the method comprising:
accessing a content creation system implemented by at least one computing device to receive selections from a plurality of operations via a user interface to create a plurality of content;
automatically associating by the content creation system usage tracking monitors as part of the plurality of digital content, respectively, the usage tracking monitors configured to transmit deployment data via a network using a push or pull model;
receiving, by a content deployment system implemented by the at least one computing device, the deployment data via the network using the push or pull model from the usage tracking monitors included, respectively, as part of the plurality of content, the deployment data generated automatically by the usage tracking monitors by monitoring user interaction with the plurality of content, respectively;
ranking, by the content deployment system implemented by the at least one computing device, the plurality of operations used to create the plurality of content based on the received deployment data; and
outputting, by the content deployment system implemented by at least one computing device, the ranking of the plurality of operations in the user interface.

10. A method as described in claim 9 , wherein the deployment data describes when respective content of the plurality of content is accessed.

11. A method as described in claim 9 , wherein the deployment data describes how respective content of the plurality of content is accessed.

12. A method as described in claim 9 , wherein the deployment data describes a number of times respective content of the plurality of content is accessed.

13. A method as described in claim 9 , wherein the plurality of operations are a plurality of image editing operations used to generate images included in the plurality of content, respectively.

14. A method as described in claim 9 , wherein metadata also describes characteristics of respective content of the plurality of content and the ranking is based at least in part on the characteristics.

15. A method as described in claim 14 , wherein the characteristics include device type, flash usage, focal length, aperture value, exposure time, zoom level, digital versus analog zoom, lens type, or device identifier of an image capture device used to capture images included as part of the plurality of content, respectively.

16. A method as described in claim 14 , wherein the characteristics include one or more applications used to edit the respective content.

17. In a digital medium environment for creating and deploying a plurality of content, a system comprising one or more modules implemented by a processing system and computer-readable storage media, the one or more modules configured to perform operations comprising:
creating a plurality of content to include a plurality of images, a plurality of usage tracking monitors included automatically as part of the plurality of content, and metadata that describes an operation of a plurality of operations used by an image capture device to capture respective said images;
receiving deployment data via a network using a push or pull model from the usage tracking monitors of the plurality of content, the deployment data generated automatically by the usage tracking monitors by monitoring user interaction with the plurality of images included, respectively, in the plurality of content;
automatically generating feedback data based at least in part on the deployment data, the feedback data describing use of the respective content of the plurality of content, indications of the images included as part of the plurality of digital-content, respectively, as well as a respective said operation used by the image capture device to capture the respective said images; and
outputting the feedback data.

18. A system as described in claim 17 , wherein the deployment data describes when the respective content is accessed.

19. A system as described in claim 17 , wherein the deployment data describes how the respective content is accessed.

20. A system as described in claim 17 , wherein the deployment data describes a number of times the respective content is accessed.

Assignees

• Adobe Inc

Inventors

• Marth Michael A
• Beaton Ken

Classifications

• G06Q10/40

  Business processes related to social networking or social networking services · CPC title

• G06Q30/0643

  graphically representing goods, e.g. 3D product representation · CPC title

• G06Q30/0253

  During e-commerce, i.e. online transactions · CPC title

• G06Q30/0201

  Market modelling; Market analysis; Collecting market data · CPC title

• G06T11/80

  Creating or modifying a manually drawn or painted image using a manual input device, e.g. mouse, light pen, direction keys on keyboard · CPC title