Content Creation, Deployment Collaboration, and Channel Dependent Content Selection

Patent metadata

Field	Value
Publication number	US-2016148280-A1
Application number	US-201514630460-A
Country	US
Kind code	A1
Filing date	Feb 24, 2015
Priority date	Nov 26, 2014
Publication date	May 26, 2016
Grant date	—

Abstract

Content creation and deployment collaboration techniques are described. In one or more implementations, metadata that describes the creation of the content may be associated with the content. The content may then be provided from a content creation service to a content deployment service for deployment as part of a marketing activity. Deployment data obtained from this tracking may be utilized to support a variety of functionality, such as by content creators to determine which of their content has been successfully employed as part of marketing activities, marketers may also use knowledge of the deployment of the content to choose content to be included in a marketing activity as well as select content creators that are best suited to provide this content, used to configure badges, by retailers and manufacturers, and so forth.

First claim

What is claimed is:

1 . In a digital medium environment for deploying a marketing activity, where the marketing activity involves deployment of content as part of the marketing activity, a system to deploy the content comprising:
one or more modules implemented at least partially in hardware, the one or more modules configured to perform operations comprising:
receiving data describing tracked deployment of a plurality of marketing activities and content included as part of respective ones of the plurality of marketing activities to a plurality of potential consumers;
segmenting the data and corresponding content as being associated with a respective one of a plurality of marketing channels;
rating the content based on usage within respective ones of the plurality of marketing channels; and
controlling exposure of the ratings of the content that are usable to select respective said content for inclusion with a marketing activity based on identification of one or more of the plurality of marketing channels that are associated with a respective potential consumer that is to receive the marketing activity.

2 . A system as described in claim 1 , wherein the ratings are based at least in part on commonalities of metadata associated with respective said content in the respective ones of the plurality of marketing channels.

3 . A system as described in claim 2 , wherein the metadata describes one or more image processing operations applied to the content or identifies one or more applications used to perform the processing.

4 . A system as described in claim 2 , wherein the metadata describes characteristics of a device used to create the content, the characteristics including device type, flash usage, focal length, aperture value, exposure time, zoom level, digital versus analog zoom, lens type, device identifier.

5 . A system as described in claim 2 , wherein the metadata describes characteristics of the content, the characteristics including identification of one or more objects in the content or scene classification.

6 . A system as described in claim 2 , wherein the metadata describes environmental conditions of a scene in which the content is captured, the environmental conditions including a scene classification, lighting conditions, or whether the environment is likely indoors or outdoors.

7 . A system as described in claim 1 , wherein the plurality of marketing channels are based at least in part on device type that is used to consume the content.

8 . A system as described in claim 1 , wherein the plurality of marketing channels are based at least in part on a type of communication that is to be used to communicate the marketing activity to the potential consumer.

9 . A system as described in claim 1 , wherein the plurality of marketing channels are based at least in part on geographic location.

10 . In a digital medium environment for deploying a marketing activity, where the marketing activity involves deployment of content as part of the marketing activity, a system to rate the content for deployment as part of the market activating comprising one or more modules implemented at least partially in hardware, the one or more modules configured to perform operations comprising:
receiving a request for a marketing activity that is to be communicated to a potential consumer; identifying at least one of a plurality of marketing channels associated with the potential consumer; locating content based at least in part on a ranking assigned to the content for usage in the at least one marketing channel; and exposing the marketing activity as including the located content for communication to the potential consumer.

11 . A system as described in claim 10 , wherein the request identifies a device type for the potential consumer that is to consume the marketing activity and the located marketing channel corresponds to the identified device type.

12 . A system as described in claim 10 , wherein the ratings are based at least in part on commonalities of metadata associated with respective said content in the respective ones of the plurality of marketing channels.

13 . A system as described in claim 12 , wherein the metadata describes one or more image processing operations applied to the content or identifies one or more applications used to perform the processing.

14 . A system as described in claim 12 , wherein the metadata describes characteristics of a device used to create the content, the characteristics including device type, flash usage, focal length, aperture value, exposure time, zoom level, digital versus analog zoom, lens type, device identifier.

15 . A system as described in claim 12 , wherein the metadata describes characteristics of the content, the characteristics including identification of one or more objects in the content or scene classification.

16 . A system as described in claim 12 , wherein the metadata describes environmental conditions of a scene in which the content is captured, the environmental conditions including a scene classification, lighting conditions, or whether the environment is likely indoors or outdoors.

17 . In a digital medium environment for deploying a marketing activity, where the marketing activity involves deployment of content as part of the marketing activity, a method to rate the content for deployment as part of the market activating comprising:
receiving data describing tracked deployment of a plurality of marketing activities and content included as part of respective ones of the plurality of marketing activities to a plurality of potential consumers; segmenting the data as being associated with a respective one of a plurality of marketing channels; rating the content based on usage within respective ones of the plurality of marketing channels and commonalities of metadata associated with the content within the marketing channel; and exposing the ratings of the content that are usable to select respective said content for inclusion with a marketing activity based on identification of one or more of the plurality of marketing channels that are associated with a respective potential consumer that is to receive the marketing activity.

18 . A method as described in claim 17 , wherein the plurality of marketing channels are based at least in part on device type that is used to consume the content.

19 . A method as described in claim 17 , wherein the plurality of marketing channels are based at least in part on a type of communication that is to be used to communicate the marketing activity to the potential consumer.

20 . A method as described in claim 17 , wherein the metadata describes characteristics of the content, environmental conditions of a scene in which the content is captured, one or more image processing operations applied to the content, or identifies one or more applications used to perform the processing.

Assignees

• Adobe Systems Inc

Inventors

• Marth Michael A
• Beaton Ken

Classifications

• G06Q10/40

  Business processes related to social networking or social networking services · CPC title

• G06Q30/0643

  graphically representing goods, e.g. 3D product representation · CPC title

• G06Q30/0253

  During e-commerce, i.e. online transactions · CPC title

• G06Q30/0201

  Market modelling; Market analysis; Collecting market data · CPC title

• G06T11/80

  Creating or modifying a manually drawn or painted image using a manual input device, e.g. mouse, light pen, direction keys on keyboard · CPC title