Content Creation, Deployment Collaboration, and Subsequent Marketing Activities
US-2016148278-A1 · May 26, 2016 · US
US10936996B2 · US · B2
| Field | Value |
|---|---|
| Publication number | US-10936996-B2 |
| Application number | US-201514630442-A |
| Country | US |
| Kind code | B2 |
| Filing date | Feb 24, 2015 |
| Priority date | Nov 26, 2014 |
| Publication date | Mar 2, 2021 |
| Grant date | Mar 2, 2021 |
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Content creation and deployment collaboration techniques are described. In one or more implementations, metadata that describes the creation of the content may be associated with the content. The content may then be provided from a content creation service to a content deployment service for deployment as part of a marketing activity. Deployment data obtained from this tracking may be utilized to support a variety of functionality, such as by content creators to determine which of their content has been successfully employed as part of marketing activities, marketers may also use knowledge of the deployment of the content to choose content to be included in a marketing activity as well as select content creators that are best suited to provide this content, used to configure badges, by retailers and manufacturers, and so forth.
Opening claim text (preview).
What is claimed is: 1. In a digital medium environment involving digital content creation, a system comprising one or more modules implemented at least partially in hardware, the one or more modules configured to perform operations comprising: receiving, via a network, deployment data describing monitored interactions of one or more users with digital content available via a shared network resource, the monitored interactions including an indication of execution of an image editing operation to modify the digital content; collecting, in real time, comments and markups made in association with digital the content as part of the monitored interactions, the comments include a particular comment describing the image editing operation; maintaining a plurality of versions of the digital content as part of the shared network resource; automatically adding a watermark to the digital content; automatically converting the digital content to create thumbnails that represent and preserve the digital content; exposing a user interface for display that includes: a representation of the shared network resource and an input portion usable to specify a time limitation for access to the shared network resource by the one or more users; the digital content and the markups in which at least one of the markups is disposed over a display of the digital content, the display of the digital content including the automatically added watermark; and an activity stream that includes the collected comments and an indication that the particular comment was made by a first contributor type or a second contributor type; and responsive to the particular comment being made by the first contributor type, generating modified digital content based on the image editing operation and the markups for display in the user interface without the automatically added watermark and without requiring an approval workflow for the markups; and responsive to the particular comment being made by the second contributor type, generating the modified digital content for display in the user interface and requiring the approval workflow for the markups. 2. A system as described in claim 1 , wherein the particular comment is visibly associated with the at least one of the markups. 3. A system as described in claim 1 , wherein the activity stream includes indications of channels used to make the comments. 4. A system as described in claim 1 , wherein the access to the shared network resource is managed by a managing user of the shared network resource via the input portion. 5. A system as described in claim 4 , wherein the access to the shared network resource is specified as part of a workflow initiated by the managing user, the workflow including one or more tasks that are specified through interaction with the activity stream. 6. A system as described in claim 5 , wherein the workflow is associated with a content creation service that is accessible via the network. 7. A system as described in claim 6 , wherein the content creation service is connected to a content deployment service via the network. 8. A system as described in claim 1 , wherein the digital content includes at least one of a banner ad, link, webpage, online video, email, or message. 9. A system as described in claim 1 , wherein the managing user retains control of the digital content available via the shared network resource based on the time limitation. 10. In a digital medium environment involving digital content creation, a method comprising: receiving, by one or more computing devices via a network, deployment data describing monitored interactions of a plurality of users with digital content available via a shared network resource, the monitored interactions including an indication of execution of an image editing operation to modify the digital content; maintaining, by the one or more computing devices, a plurality of versions of the digital content as part of the shared network resource; automatically adding, by the one or more computing devices, a watermark to the digital content; automatically converting, by the one or more computing devices, the digital content to create thumbnails that represent and preserve the digital content; controlling display of a user interface, by the one or more computing devices, the user interface including a display of an activity stream that includes comments visually associated with markups displayed as an overlay over the digital content, the comments include a particular comment describing the image editing operation, and the display includes: the automatically added watermark; a representation of the shared network resource; and an input portion usable to specify a time limitation for access to the shared network resource by the plurality of users; and updating the activity stream and the digital content in real time, by the one or more computing devices, to include an indication that the particular comment was made by a first contributor type or a second contributor type; responsive to the particular comment being made by the first contributor type, generating modified digital content based on the image editing operation and the markups for display in the user interface without the automatically added watermark and without requiring an approval workflow for the markups; and responsive to the particular comment being made by the second contributor type, generating the modified digital content for display in the user interface and requiring the approval workflow for the markups. 11. A method as described in claim 10 , wherein access to the shared network resource is granted as part of a workflow initiated by a managing user via the input portion. 12. A method as described in claim 11 , wherein the workflow is associated with a content creation service that is accessible via the network. 13. A method as described in claim 12 , wherein the content creation service is connected to a content deployment service via the network. 14. In a digital medium environment involving digital content creation, a system comprising: means for receiving, via a network, deployment data describing monitored interactions of one or more users with digital content available via a shared network resource, the monitored interactions including an indication of execution of an image editing operation to modify the digital content; means for collecting, in real time, comments and markups made in association with the digital content as part of the monitored interactions, the comments include a particular comment describing the image editing operation; means for maintaining a plurality of version of the digital content as part of the shared network resource; means for automatically adding a watermark to the digital content; means for automatically converting the digital content to create thumbnails that represent and preserve the digital content; means for exposing a user interface for display that includes: a representation of the shared network resource and an input portion usable to specify a time limitation for access to the shared network resource by the one or more users; the digital content and the markups in which at least one of the markups is disposed over a display of the digital content, the display of the digital content including the automatically added watermark; and an activity stream that includes the collected comments and an indication that the particular comment was made by a first contributor type or a second contributor type; the means for exposing the user interface configured to: generate modified digital content based on the image editing operation and th
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