Deployable tag management in computer data networks

Patent metadata

Field	Value
Publication number	US-10133709-B2
Application number	US-201715694059-A
Country	US
Kind code	B2
Filing date	Sep 1, 2017
Priority date	May 2, 2016
Publication date	Nov 20, 2018
Grant date	Nov 20, 2018

Abstract

A tag management system in a computer data network can be used to manage one or more tag configurations with templates. A template may enable efficient tag configuration by causing presentation of an improved user interface that facilitates user-specified mappings between a custom content site and predefined tag management attributes. By completing a template, which may depend on other templates or have templates that depend on it, the tag management system can automatically deploy complex tag management configurations to track end user interactions over a data network.

First claim

What is claimed is:

1. A method comprising:
under control of one or more hardware processors:
accessing a first template object, the first template object comprising a first prompt and a first identifier indicative of a first template attribute, the first template attribute being associated with a tag object capable of gathering first interaction data indicative of first end user interactions with a first content page;
presenting the first prompt in a user interface, the first prompt comprising first textual information requesting first user input for the first template attribute;
receiving, via the user interface, first user input comprising a first data value for the first template attribute;
generating a first attribute from a first property of the first template attribute and the first data value;
storing the first attribute in non-transitory physical computer storage;
determining that a second template object comprises the first identifier that is indicative of the first template object being a prerequisite for the second template object, the second template object comprising a second prompt and data indicative of a second template attribute, the second template attribute being associated with the tag object;
presenting the second prompt in the user interface, the second prompt comprising second textual information requesting user input for the second template attribute;
receiving, via the user interface, second user input comprising a second data value for the second template attribute;
generating a second attribute from a second property of the second template attribute and the second data value;
generating, according to the second template object, output based at least in part on the first attribute; and
storing the second attribute and the output in the non-transitory physical computer storage.

2. The method of claim 1 , wherein the first template object further comprises an input, the method further comprising:
determining that a third data value for the input is unassigned;
accessing a third template object, wherein an output of the third template object comprises the third data value; and
presenting, in the user interface, a workflow as defined by the third template object, wherein the workflow includes a third prompt for user input to assign the third data value.

3. The method of claim 1 , wherein the first template object further comprises an input, the method further comprising:
determining that a third data value for the input is assigned; and
presenting, in the user interface, a workflow as defined by the first template object, wherein presenting the workflow further comprises presenting the third data value.

4. The method of claim 1 , further comprising:
presenting, in the user interface, a plurality of templates; and
receiving, in the user interface, user input for selection of the first template object.

5. The method of claim 1 , wherein generating the output is further based at least in part on the second attribute.

6. The method of claim 1 , further comprising:
adding the tag object to a network site.

7. Non-transitory physical computer storage comprising instructions stored thereon that, when executed by one or more hardware processors, are configured to implement a process comprising:
accessing a first template object, the first template object comprising a first prompt and a first identifier indicative of a first template attribute, the first template attribute being associated with a tag object capable of gathering first interaction data indicative of first end user interactions with a first content page;
presenting the first prompt in a user interface, the first prompt comprising first textual information requesting first user input for the first template attribute;
receiving, via the user interface, first user input comprising a first data value for the first template attribute;
generating a first attribute from a first property of the first template attribute and the first data value;
storing the first attribute in non-transitory physical computer storage;
determining that a second template object comprises the first identifier that is indicative of the first template object being a prerequisite for the second template object, the second template object comprising a second prompt;
presenting the second prompt in the user interface, the second prompt comprising second textual information requesting user input for a second template attribute;
receiving, via the user interface, second user input comprising a second data value for the second template attribute;
generating a second attribute from a second property of the second template attribute and the second data value; and
storing the second attribute in the non-transitory physical computer storage.

8. The non-transitory physical computer storage of claim 7 , wherein the first template object further comprises an input, and wherein the process further comprises:
determining that a third data value for the input is unassigned;
accessing a third template object, wherein an output of the third template object comprises the third data value; and
presenting, in the user interface, a workflow as defined by the third template object, wherein the workflow includes a third prompt for user input to assign the third data value.

9. The non-transitory physical computer storage of claim 7 , wherein the first template object further comprises an input, and wherein the process further comprises:
determining that a third data value for the input is assigned; and
presenting, in the user interface, a workflow as defined by the first template object, wherein presenting the workflow further comprises presenting the third data value.

10. The non-transitory physical computer storage of claim 7 , wherein the second attribute is associated with the tag object capable of gathering second interaction data indicative of second end user interactions with a second content page.

11. The non-transitory physical computer storage of claim 7 , wherein the second attribute comprises a home page attribute, the home page attribute being associated with the tag object capable of gathering second interaction data indicative of second end user interactions with a home page.

12. The non-transitory physical computer storage of claim 7 , wherein a first version is assigned to the first template object, and wherein the process further comprises:
receiving an updated first template object, wherein a second version is assigned to the updated first template object; and
presenting, in the user interface, a notification that the first template object has been updated.

13. The non-transitory physical computer storage of claim 7 , wherein output of the first template object comprises a plurality of attributes.

14. A system comprising:
non-transitory physical computer storage; and
one or more hardware processors configured to:
access a first template object, the first template object comprising a first prompt, the first template attribute being associated with a tag object capable of gathering first interaction data indicative of first end user interactions with a first content page;
present the first prompt in a user interface, the first prompt comprising first textual information requesting first user input for the first template attribute;
receive, via the user interface, first user input comprising a first data value for the first template attribute;
generate a first attribute from a first property of the first template attribute and the first data value;
store the first attribute in the non-transitory physical computer storage;
determine that

Assignees

• Tealium Inc

Inventors

• Glommen Charles
• Xu Larry
• Burrier Beaucfus Jeremiah

Classifications

• G06F3/0484

  for the control of specific functions or operations, e.g. selecting or manipulating an object, an image or a displayed text element, setting a parameter value or selecting a range · CPC title

• G06F40/186

  Templates · CPC title

• G06F40/117 Primary

  Tagging; Marking up (details of markup languages G06F40/143); Designating a block; Setting of attributes (style sheets, e.g. eXtensible Stylesheet Language Transformation [XSLT], G06F40/154) · CPC title

• H04L67/02

  based on web technology, e.g. hypertext transfer protocol [HTTP] · CPC title

• G06F3/0482 Primary

  Interaction with lists of selectable items, e.g. menus · CPC title