System and method for constructing content site visitor profiles

Patent metadata

Field	Value
Publication number	US-9313287-B2
Application number	US-201514945359-A
Country	US
Kind code	B2
Filing date	Nov 18, 2015
Priority date	Aug 30, 2013
Publication date	Apr 12, 2016
Grant date	Apr 12, 2016

Abstract

Embodiments of the systems described herein can implement one or more visitor stitching processes. Visitor stitching can include, among other things, one or more processes by which multiple visitors that may appear distinctly independent may be merged into a new single united visitor profile due to the leveraging of one or more unique persistent identifiers.

First claim

What is claimed is:

1. A system for customizing visitor profile data processing criteria associated with visits to a content site, the system comprising:
a hardware processor configured to:
output a visitor profile configuration user interface for presentation to a configuration user associated with a content site, the visitor profile configuration user interface comprising functionality for defining visitor templates for profiling visitors of the content site with custom badges, the visitors including users of the content site other than the configuration user;
receive a custom visitor template defined with the visitor profile configuration user interface, the custom visitor template defining a selected custom badge assignable to those of the visitors who satisfy a plurality of characteristics related to visiting the content site, the plurality of characteristics relating to interactions of the visitors with the content site over a plurality of visits to the content site;
receive visitor data associated with the visitors of the content site, the visitor data obtained from a data collection tag embedded within code of one or more content pages of the content site, the data collection tag configured to identify the interactions of the visitors with the content site and report the identified interactions as at least part of the visitor data to the hardware processor;
match the received visitor data to the custom visitor template to assign the selected custom badge to a subset of the visitors; and
electronically generate a visitor reporting user interface configured to provide a visitor segment report to the configuration user instead of to the visitors, the visitor segment report comprising badge filters that are user-selectable to filter the visitor segment report based on the custom badges previously assigned to the visitors, including the subset of the visitors previously assigned the selected custom badge.

2. The system of claim 1 , wherein the visitor profile configuration user interface is further configured to provide functionality to create custom attributes in addition to the custom badges, the custom attributes to be associated with the visitors who satisfy one or more of custom visitor configuration rules.

3. The system of claim 2 , wherein the hardware processor is further configured to transform the received visitor data by at least assigning one or more of the custom attributes to a visitor of the visitors that satisfies one or more of the custom visitor configuration rules.

4. The system of claim 2 , wherein each of at least some of the custom attributes have a type selected from the following group of attribute types: a metric, a property, a flag, a date, a funnel, and a sequence.

5. The system of claim 2 , wherein the visitor segment report is further configured to segment the visitors of the content site according to the custom attributes.

6. The system of claim 1 , wherein the hardware processor is further configured to provide functionality for the configuration user to specify data sources associated with the content site for which to gather the visitor data using the data collection tag.

7. The system of claim 1 , wherein the hardware processor is configured to receive at least some of the visitor data via a computer network from an end user device operated by a visitor of the visitors, the end user device being configured to execute the data collection tag to identify the interactions of the visitor with the content site and report the identified interactions of the visitor as at least part of the at least some of the visitor data.

8. The system of claim 1 , further comprising a display in communication with the hardware processor, the display being configured to present the visitor profile configuration user interface and the visitor reporting user interface to the configuration user.

9. Non-transitory physical computer storage comprising computer-executable instructions stored thereon that, when executed by one or more processors, are configured to implement a method for customizing visitor profile data processing criteria associated with visits to a content site, the method comprising:
outputting a visitor profile configuration user interface for presentation to a configuration user associated with a content site, the visitor profile configuration user interface comprising functionality for defining visitor configuration rules for profiling visitors of the content site with custom badges, the visitors including users of the content site other than the configuration user;
receiving custom visitor configuration rules defined with the visitor profile configuration user interface, the custom visitor configuration rules defining a selected custom badge assignable to those of the visitors who satisfy a plurality of characteristics related to visiting the content site over a plurality of visits to the content site;
receiving visitor data associated with the visitors of the content site, the visitor data obtained from a data collection tag embedded within code of one or more content pages of the content site, the data collection tag configured to identify the interactions of the visitors with the content site and report the identified interactions as at least part of the visitor data;
transforming the received visitor data according to the custom visitor configuration rules to assign the selected custom badge to a subset of the visitors; and
electronically generating a visitor reporting user interface configured to provide a visitor segment report to the configuration user instead of to the visitors, the visitor segment report comprising badge filters that are user-selectable to filter the visitor segment report based on the custom badges previously assigned to the visitors, including on the subset of the visitors previously assigned the selected custom badge.

10. The non-transitory physical computer storage of claim 9 , wherein the visitor profile configuration user interface is further configured to provide functionality to create custom attributes in addition to the custom badges, the custom attributes to be associated with the visitors who satisfy one or more of the custom visitor configuration rules.

11. The non-transitory physical computer storage of claim 10 , wherein said transforming comprises assigning one or more of the custom attributes to a visitor of the visitors that satisfies one or more of the custom visitor configuration rules.

12. The non-transitory physical computer storage of claim 10 , wherein each of at least some of the custom attributes have a type selected from the following group of attribute types: a metric, a property, a flag, a date, a funnel, and a sequence.

13. The non-transitory physical computer storage of claim 10 , wherein the visitor segment report is further configured to segment the visitors of the content site according to the custom attributes.

14. A method for customizing visitor profile data processing criteria associated with visits to a content site, the method comprising:
electronically generating a visitor profile configuration user interface for presentation to a configuration user associated with a content site, the visitor profile configuration user interface comprising functionality for defining visitor configuration attributes and rules for profiling visitors of the content site, the visitors including users of the content site other than the configuration user;
receiving one or more custom visitor configuration attributes and one or more associated rules defined with the visitor profile configuration user interface, the one or more custom visitor configuration attributes an

Assignees

• Tealium Inc

Inventors

• Glommen Charles
• Xu Larry
• Anderson Michael

Classifications

• H04L67/306

  User profiles · CPC title

• H04L67/146

  Markers for unambiguous identification of a particular session, e.g. session cookie or URL-encoding · CPC title

• H04L67/01

  Protocols · CPC title

• H04L67/10

  in which an application is distributed across nodes in the network (software deployment G06F8/60; multiprogramming arrangements G06F9/46) · CPC title

• G06F16/337 Primary

  Profile generation, learning or modification · CPC title