Systems and methods for measuring user engagement

Patent metadata

Field	Value
Publication number	US-9848053-B2
Application number	US-201414587567-A
Country	US
Kind code	B2
Filing date	Dec 31, 2014
Priority date	Feb 28, 2014
Publication date	Dec 19, 2017
Grant date	Dec 19, 2017

Abstract

Techniques for measuring user engagement with online products and content are described. According to various embodiments, user sequence flow information is generated for a given member, based on online session log data, the user sequence flow information indicating a chronological sequence of steps and associated activities, each of the activities being any one of a product page view activity and a user action activity. The generation of the user sequence flow information may comprise grouping one or more sequential page views of a product described in the online session log data for the member into a product page view activity in the user sequence flow information, and grouping one or more sequential user actions performed in conjunction with a product described in the online session log data for the member into a user action activity in the user sequence flow information.

First claim

What is claimed is:

1. A method comprising:
accessing online session log data associated with a set of members of an online social network service (OSNS), the online session log data indicating, for a given member of a plurality of members of the OSNS, a chronological sequence of page views of products by the given member and user actions performed by the given member in conjunction with the products of the OSNS;
generating, using one or more hardware processors, for the given member, based on the online session log data, user sequence flow information indicating a chronological sequence of steps and activities associated with the given member, each of the activities being at least one of a product page view activity or a user action activity associated with the given member, the chronological sequence of steps and activities including one or more specific steps and activities and one or more preceding steps and activities, the one or more specific steps and activities being subsequent to the one or more preceding steps and activities, the generating further comprising:
grouping one or more sequential page views of one of the products described in the online session log data for the given member into a product page view activity in the user sequence flow information associated with the given member, the one or more sequential page views being by the given member, and
grouping one or more sequential user actions performed in conjunction with one of the products described in the online session log data for the given member into a user action activity in the user sequence flow information associated with the given member, the one or more sequential user actions being performed by the given member;
combining a plurality of user sequence flow information for the plurality of members;
identifying, for each specific step in the combined user sequence flow information, and for each preceding activity in a preceding step in the combined user sequence flow information, a portion of the combined user sequence flow information that identify a given activity at the specific step subsequent to the preceding activity in the preceding step; and
generating, and displaying, in a user interface, a visual representation that indicates, for each specific step in the combined user sequence flow information, and for each preceding activity in the preceding step in the combined user sequence flow information, the identified portions.

2. The method of claim 1 , further comprising receiving, via the user interface, a user specification of context information describing a particular context;
wherein the accessing further comprises accessing online session log data describing user sessions associated with the particular context.

3. The method of claim 2 , wherein the context information indicates online sessions associated with a particular device type, a particular operating system type, a particular time, a particular geographic location, or a particular session-type corresponding to an organic session type or a transactional session type.

4. The method of claim 1 , wherein the products include at least one of a homepage, a content feed webpage, a member profile webpage, people you may know (PYMK) webpage, a who's-viewed-my-profile (WVMP) webpage, a group profile webpage, a company profile webpage, an educational institution profile webpage, an Influencer profile webpage, a jobs webpage, a news webpage, a search webpage, a profile edit webpage, or a message inbox webpage.

5. The method of claim 1 , wherein the user actions include at least one of sending an invite request to a member or a guest of the OSNS, accepting an invite request, performing a profile edit task, liking content, commenting on content, sharing content, submitting a search request, sending a message, joining a group, following a company, following an Influencer, following an educational institution, applying for a job, and uploading an address book.

6. The method of claim 1 , wherein the given activity is a drop-off user action activity.

7. A system comprising:
one or more hardware processors; and
a machine-readable medium for storing instructions that, when executed by the one or more hardware processors, cause the one or more hardware processors to perform operations comprising:
accessing online session log data associated with a set of members of an online social network service (OSNS), the online session log data indicating, for a given member of a plurality of members of the OSNS, a chronological sequence of page views of products by the given member and user actions performed by the given member in conjunction with the products of the OSNS;
generating, for the given member, based on the online session log data, user sequence flow information indicating a chronological sequence of steps and activities associated with the given member, each of the activities being at least one of a product page view activity or a user action activity associated with the given member, the chronological sequence of steps and activities including one or more specific steps and activities and one or more preceding steps and activities, the one or more specific steps and activities being subsequent to the one or more preceding steps and activities, the generating further comprising:
grouping one or more sequential page views of one of the products described in the online session log data for the given member into a product page view activity in the user sequence flow information associated with the given member, the one or more sequential page views being by the given member, and
grouping one or more sequential user actions performed in conjunction with one of the products described in the online session log data for the given member into a user action activity in the user sequence flow information associated with the given member, the one or more sequential user actions being performed by the given member;
combining a plurality of user sequence flow information for the plurality of members;
identifying, for each specific step in the combined user sequence flow information, and for each preceding activity in a preceding step in the combined user sequence flow information, a portion of the combined user sequence flow information that identify a given activity at the specific step subsequent to the preceding activity in the preceding step; and
generating, and displaying, in a user interface, a visual representation that indicates, for each specific step in the combined user sequence flow information, and for each preceding activity in the preceding step in the combined user sequence flow information, the identified portions.

8. The system of claim 7 , wherein the operations further comprise:
receiving, via the user interface, a user specification of context information describing a particular context;
wherein the accessing further comprises accessing online session log data describing user sessions associated with the particular context.

9. The system of claim 8 , wherein the context information indicates online sessions associated with a particular device type, a particular operating system type, a particular time, a particular geographic location, or a particular session-type corresponding to an organic session type or a transactional session type.

10. The system of claim 7 , wherein the products include at least one of a homepage, a content feed webpage, a member profile webpage, people you may know (PYMK) webpage, a who's-viewed-my-profile (WVMP) webpage, a group profile webpage, a company profile webpage, an educational institution profile webpage, an Influencer profile webpage, a jobs webpage, a news webpage, a search webpage, a profile edit webpage, or a message inbox webpage.

Assignees

• Linkedin Corp
• Microsoft Technology Licensing Llc

Inventors

• Chen Guangde
• Garten Yael
• Tolman Sarah
• Arai Benjamin

Classifications

• H04L67/22 Primary

  Electricity · mapped topic

• H04L67/535 Primary

  Tracking the activity of the user (network monitoring arrangements H04L43/00; recording of computer activity G06F11/34) · CPC title