Pixel cluster transit monitoring for detecting click fraud

Patent metadata

Field	Value
Publication number	US-9460452-B2
Application number	US-201514964807-A
Country	US
Kind code	B2
Filing date	Dec 10, 2015
Priority date	Jun 22, 2007
Publication date	Oct 4, 2016
Grant date	Oct 4, 2016

Abstract

Detecting click fraud that includes a client device capable of accessing a server hosting a web page containing an advertisement. The client device includes a network interface allowing access to the server and code on the client device. The code accesses and displays a web page containing an advertisement, provides mechanisms (e.g., an applet, an ActiveX control, a plugin, a JavaScript, a browser scripting language, browser extensions, or code native to the browser) associated with each pixel cluster where each mechanism captures information regarding the transit of the pixel cluster by a cursor on the web page, and collects information based on the capturing by each associated mechanism regarding the transit of the pixel cluster by a cursor on the web page.

First claim

That which is claimed is:

1. A computer program product comprising a non-transitory computer useable storage medium having computer useable program code embodied therewith, the computer useable program code being executable by a device to cause the device to perform a method comprising:
accessing a web page containing an advertisement;
providing at least one mechanism associated with each pixel cluster of a plurality of pixel clusters on the web page, each mechanism capturing information regarding the transit of the pixel cluster by a cursor on the web page, the captured information providing an indication of click fraud, wherein each pixel cluster is at a discrete location on the web page from each of the other pixel clusters and outside an area of the advertisement; and
collecting information based on the capturing by each mechanism of information regarding the transit of the associated pixel cluster by a cursor on the web page.

2. The computer program product according to claim 1 , wherein the method further comprises positioning the pixel clusters along a perimeter around the advertisement on the web page.

3. The computer program product according to claim 1 , wherein the method further comprises positioning the pixel clusters at various places over the web page.

4. The computer program product according to claim 1 , wherein the method further comprises positioning the pixel clusters on the web page with the advertisement.

5. The computer program product according to claim 1 , wherein the method further comprises verifying the cursor on the web page has transited at least one pixel cluster on the web page prior to a clicking the advertisement.

6. The computer program product according to claim 1 , wherein the method further comprises determining a confidence level useable in the determination of click fraud, said confidence level responsive to the collected information based on the capturing by the at least one mechanism of information regarding the transit of the associated pixel cluster by a cursor on the web page.

7. The computer program product according to claim 6 , wherein the method further comprises measuring a speed of the cursor transiting each pixel cluster and factoring the measured speed into the confidence level determination.

8. The computer program product according to claim 6 , wherein the method further comprises displaying an initial presentation of the advertisement for a short time duration in one of a transparent or an invisible font, a click on the advertisement during the short time duration being factored into the confidence level determination.

9. The computer program product according to claim 1 , wherein the method further comprises timing a view duration of the web page.

10. The computer program product according to claim 9 , wherein the method further comprises determining a confidence level responsive to the view duration.

11. The computer program product according to claim 1 , wherein the method further comprises providing each mechanism each time the web page is displayed.

12. The computer program product according to claim 1 , wherein the method further comprises transmitting information captured regarding the transit of each pixel cluster to a processing device.

13. The computer program product according to claim 1 , wherein the method further comprises capturing whether the cursor on the web page has transited the pixel cluster by the mechanism associated with the pixel cluster, the pixel cluster comprising at least one of an applet, an ActiveX control, a plugin, a JavaScript, a browser scripting language, browser extensions, or code native to the browser.

Assignees

• IBM

Inventors

• O'Sullivan Patrick J
• Stern Edith H
• Weir Robert C
• Willner Barry E

Classifications

• G06Q30/02

  Marketing; Price estimation or determination; Fundraising · CPC title

• G06Q30/0225

  Avoiding frauds · CPC title

• G06Q30/0248 Primary

  Avoiding fraud · CPC title

• G06Q30/0241

  Advertisements · CPC title