Apparatus and methods for generating an instruction set for a user
US-2024419673-A1 · Dec 19, 2024 · US
Cursor path vector analysis for detecting click fraud
US8935176B2 · US · B2
| Field | Value |
|---|---|
| Publication number | US-8935176-B2 |
| Application number | US-77815607-A |
| Country | US |
| Kind code | B2 |
| Filing date | Jul 16, 2007 |
| Priority date | Jul 16, 2007 |
| Publication date | Jan 13, 2015 |
| Grant date | Jan 13, 2015 |
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Abstract
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A system and method for detecting click fraud where data related to at least one vector associated with a path taken by movement of a cursor on a web page prior to an advertisement on the web page being clicked by a controller of the cursor is received. Click fraud is detected based on an analysis of the received data. A pattern in the at least one vector is analyzed to determine if the cursor movement is human-like and a click fraud detected if the cursor movement is not human-like. In another embodiment, the at least one vector associated with the path is stored and compared with previously stored vectors associated with the path and a click fraud detected if the stored at least one vector is analogous to at least one of the previously stored vectors associated with the path.
First claim
Opening claim text (preview).
What is claimed is: 1. A method for detecting click fraud comprising: tracking at least a portion of a directional path of movement of a cursor; receiving data related to a set of vectors, the set of vectors corresponding to at least the portion of the directional path of movement of the cursor on a web page prior to an advertisement on the web page being clicked by a controller of the cursor; detecting a possible click fraud attempt based on an analysis of the received data,…
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- G06Q30/02Primary
Physics · mapped topic
Electricity · mapped topic
Physics · mapped topic
Physics · mapped topic
Physics · mapped topic
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- What does patent US8935176B2 cover?
- A system and method for detecting click fraud where data related to at least one vector associated with a path taken by movement of a cursor on a web page prior to an advertisement on the web page being clicked by a controller of the cursor is received. Click fraud is detected based on an analysis of the received data. A pattern in the at least one vector is analyzed to determine if the cursor …
- Who is the assignee on this patent?
- Willner Barry E, Stern Edith H, O'Sullivan Patrick J, and 3 more
- What technology area does this patent fall under?
- Primary CPC classification G06Q30/02. Mapped technology areas include Physics.
- When was this patent published?
- Publication date Tue Jan 13 2015 00:00:00 GMT+0000 (Coordinated Universal Time) (B2). Legal status and post-grant events are not shown on this page.
- What related patents are in patentsdb?
- We list 8 related publications on this page (citations in our corpus or others sharing the same primary CPC).