Discreet packaging for personal care products

Patent metadata

Field	Value
Publication number	US-9415928-B2
Application number	US-201314138594-A
Country	US
Kind code	B2
Filing date	Dec 23, 2013
Priority date	Dec 16, 2008
Publication date	Aug 16, 2016
Grant date	Aug 16, 2016

Abstract

A packaging system for personal care products is provided including a package including an external surface and a package circumference, and a concealment element circumscribing the package at the package circumference and being positionable between a first position in which the packaging system exhibits product-identifying graphics and a second position in which the packaging system is substantially bereft of product-identifying graphics. Also provided is a packaging system including a package including an external surface including a first portion with a desired nondescript aesthetic configuration that is generally not indicative of the personal care products within the package and a second portion with product-identifying graphics, a concealment element variably positionable on the external surface of the package, and necessary purchasing indicia provided on one of the package and the concealment element at a location such that the purchasing indicia are visible when the concealment element is in the second position.

First claim

What is claimed is:

1. A packaging system for personal care products, the system comprising:
a. a package configured for receipt of personal care products therein, the package comprising an external surface having a first product identifying graphic thereon, a receiver positioned on the external surface of the package, a package circumference, a package height, a package width, and a package depth; and
b. a removably attached concealment element having an internal surface having a second product identifying graphic thereon and an external surface having a nondescript aesthetic surface configuration and circumscribing the package and the package circumference such that the internal surface of the concealment element is in a face-to-face relationship with the external surface of the package and wherein the concealment element is positionable between a first position in which the first product identifying graphic of the package and the second product identifying graphic of the concealment element are each exhibited and a second position in which the nondescript aesthetic surface configuration is exhibited and the first product identifying graphic of the package and the second product identifying graphic of the concealment element are not exhibited, wherein the concealment element is a tote bag that is open at one end, wherein when the tote bag is in the first position the tote bag has a folded portion folded back upon the tote bag such that a first portion of the external surface of the tote bag is in a face-to-face relationship with a second portion of the external surface of the tote bag, and wherein the tote bag is positionable by inversion of the folded portion around the package to place the concealment element in the second position wherein the tote bag is stored within the receiver when not circumscribing the package.

2. The packaging system of claim 1 wherein the tote bag is held in place by a friction fit with the package.

3. The packaging system of claim 1 wherein the tote bag is held in place by the use of a tape or an adhesive.

4. The packaging system of claim 1 wherein the tote bag includes a handle.

5. The packaging system of claim 1 wherein the tote bag is removable from the package.

Assignees

• Kimberly Clark Co

Inventors

• Ruman Marcille Faye

Classifications

• B65D5/62 Primary

  External coverings or coatings {(B65D5/4245, B65D5/4262 take precedence)} · CPC title

• A61F13/15 Primary

  Absorbent pads, e.g. sanitary towels, swabs or tampons for external or internal application to the body; Supporting or fastening means therefor; Tampon applicators · CPC title

• B65D85/00 Primary

  Containers, packaging elements or packages, specially adapted for particular articles or materials (bundles of articles held together by packaging elements for convenience of storage or transport B65D71/00) · CPC title

• B65D25/34

  Coverings or external coatings (of containers made by folding or erecting blanks made of paper B65D5/62; covering or external coating for bottles or jars not otherwise provided for B65D23/08; wrappers B65D65/00) · CPC title

• B65D77/04

  Articles or materials enclosed in two or more containers disposed one within another · CPC title