System and method for combining content site visitor profiles

Patent metadata

Field	Value
Publication number	US-2024223643-A1
Application number	US-202418405486-A
Country	US
Kind code	A1
Filing date	Jan 5, 2024
Priority date	Aug 30, 2013
Publication date	Jul 4, 2024
Grant date	—

Abstract

Embodiments of the systems described herein can implement one or more visitor stitching processes. Visitor stitching can include, among other things, one or more processes by which multiple visitors that may appear distinctly independent may be merged into a new single united visitor profile due to the leveraging of one or more unique persistent identifiers.

First claim

1 - 20 . (canceled)

21 . A method of publishing one or more data collection tags to gather data indicative of user interactions with a content site, the method comprising:
operating an instance of a tag management system comprising functionality to generate and output one or more user interfaces for a user to:
select one or more of a plurality of data collection tags to associate with a tag container, the one or more of the plurality of data collection tags comprising instructions that, when executed by a user system, cause the user system to gather data indicative of user interactions with a content site and transmit the data indicative of the user interactions via a computer network;
associate the one or more of the plurality of data collection tags with the tag container responsive to a user selection; and
publish the one or more of the plurality of data collection tags to a plurality of content delivery networks (CDNs), the plurality of CDNs including at least a first CDN and a second CDN; and
operating a server system comprising functionality to direct the content site to the first CDN based on a first criterion associated with the first CDN.

22 . The method of claim 21 , wherein the content site is directed to the first CDN instead of the second CDN.

23 . The method of claim 21 , wherein the server system comprises functionality to direct the content site to the second CDN, after directing the content site to the first CDN, based on a second criterion associated with the second CDN.

24 . The method of claim 21 , further comprising operating the first CDN and the second CDN, the first CDN and the second CDN redundantly storing the one or more of the plurality of data collection tags.

25 . The method of claim 21 , wherein the first criterion comprises a latency in communication with the first CDN.

26 . The method of claim 21 , further comprising periodically determining, by the server system, the first criterion associated with the first CDN.

27 . The method of claim 26 , further comprising periodically determining, by the server system, a second criterion associated with the second CDN.

28 . The method of claim 27 , further comprising periodically determining, by the server system, whether to direct the content site to the first CDN based on the first criterion and the second criterion.

29 . The method of claim 21 , wherein the instance of the tag management system is further operated to map data sources in a content page of the content site to data sources gathered by the one or more of the plurality of data collection tags to configure the data sources in the content page for which the data indicative of the user interactions is gathered by the one or more of the plurality of data collection tags.

30 . The method of claim 21 , further comprising operating a second instance of the tag management system in a second cloud region different from a first cloud region in which the instance of the tag management system is operated, wherein the second instance of the tag management system operates to provide redundant access to the tag management system relative to the instance of the tag management system.

31 . A system for publishing one or more data collection tags to gather data indicative of user interactions with a content site, the system comprising:
one or more first hardware processors configured to operate an instance of a tag management system, the tag management system comprising functionality to generate and output one or more user interfaces for a first user to:
select one or more of a plurality of data collection tags to associate with a tag container, the one or more of the plurality of data collection tags comprising instructions that, when executed by a user system, cause the user system to gather data indicative of user interactions with a content site and transmit the data indicative of the user interactions via a computer network;
associate the one or more of the plurality of data collection tags with the tag container responsive to a user selection; and
publish the one or more of the plurality of data collection tags to a plurality of content delivery networks (CDNs), the plurality of CDNs including at least a first CDN and a second CDN; and
one or more second hardware processors separate from the one or more first hardware processors, the one or more second hardware processors being configured to operate a server system comprising functionality to direct the content site to the first CDN based on a first criterion associated with the first CDN.

32 . The system of claim 31 , wherein the content site is directed to the first CDN instead of the second CDN.

33 . The system of claim 31 , wherein the server system comprises functionality to direct the content site to the second CDN, after directing the content site to the first CDN, based on a second criterion associated with the second CDN.

34 . The system of claim 31 , further comprising the plurality of CDNs, wherein the first CDN and the second CDN redundantly store the one or more of the plurality of data collection tags.

35 . The system of claim 31 , wherein the first criterion comprises a latency in communication with the first CDN.

36 . The system of claim 31 , wherein the one or more second hardware processors are configured to periodically determine the first criterion associated with the first CDN.

37 . The system of claim 36 , wherein the one or more second hardware processors are configured to periodically determine a second criterion associated with the second CDN.

38 . The system of claim 37 , wherein the one or more second hardware processors are configured to periodically determine whether to direct the content site to the first CDN based on the first criterion and the second criterion.

39 . The system of claim 31 , wherein the one or more first hardware processors are configured to map data sources in a content page of the content site to data sources gathered by the one or more of the plurality of data collection tags to configure the data sources in the content page for which the data indicative of the user interactions is gathered by the one or more of the plurality of data collection tags.

40 . The system of claim 31 , further comprising one or more third hardware processors configured to operate a second instance of the tag management system in a second cloud region different from a first cloud region in which the instance of the tag management system is operated, wherein the second instance of the tag management system operates to provide redundant access to the tag management system relative to the instance of the tag management system.

Assignees

• Tealium Inc

Inventors

• Glommen Charles
• Xu Larry
• Anderson Michael

Classifications

• H04L67/01

  Protocols · CPC title

• H04L67/10 Primary

  in which an application is distributed across nodes in the network (software deployment G06F8/60; multiprogramming arrangements G06F9/46) · CPC title

• G06F16/337 Primary

  Profile generation, learning or modification · CPC title

• H04L67/146

  Markers for unambiguous identification of a particular session, e.g. session cookie or URL-encoding · CPC title

• H04L67/306

  User profiles · CPC title