Advertisement presentation system and advertisement presentation method

Patent metadata

Field	Value
Publication number	US-2021217057-A1
Application number	US-202017126028-A
Country	US
Kind code	A1
Filing date	Dec 18, 2020
Priority date	Jan 15, 2020
Publication date	Jul 15, 2021
Grant date	—

Abstract

An advertisement presentation system includes at least one display device that is detachably provided to a vehicle, an information processing device, and a management server. The information processing device is configured to acquire advertisement information representing an advertisement, and to output the acquired advertisement information to the display device. The display device is configured to present the advertisement information output from the information processing device such that the advertisement information is directed outward from the vehicle. The information processing device is configured to transmit task report information representing a presentation task report for the advertisement information by the display device to the management server. The management server is configured to determine remuneration to cover both incurred data communication costs and advertising costs associated with presentation of the advertisement information, in accordance with the task report information transmitted from the information processing device.

First claim

1 . An advertisement presentation system comprising:
at least one display device that is detachably provided at a vehicle and that includes a first processor; an information processing device including a second processor; and a management device including a third processor; the second processor of the information processing device being configured to acquire advertisement information representing an advertisement, and to output the acquired advertisement information to the first processor of the display device; the first processor of the display device being configured to present the advertisement information output from the second processor of the information processing device such that the advertisement information is directed outward from the vehicle; the second processor of the information processing device being configured to transmit, to the third processor of the management device, task report information from the first processor of the display device representing a presentation task report for the advertisement information; and the third processor of the management device being configured to determine remuneration to cover both incurred data communication costs and advertising costs associated with presentation of the advertisement information, in accordance with the task report information transmitted from the second processor of the information processing device.

2 . The advertisement presentation system of claim 1 , wherein the display device is a display device provided inside a cabin of the vehicle such that a display face of the display device faces outward from the vehicle.

3 . The advertisement presentation system of claim 1 , wherein the at least one display device detachably provided at the vehicle includes a first display device provided at a first location on the vehicle and a second display device provided at a second location on the vehicle;
the first display device is configured to present first advertisement information directed outward from the vehicle; and the second display device is configured to present second advertisement information directed outward from the vehicle.

4 . The advertisement presentation system of claim 2 , wherein the at least one display device detachably provided at the vehicle includes a first display device provided at a first location on the vehicle and a second display device provided at a second location on the vehicle;
the first display device is configured to present first advertisement information directed outward from the vehicle; and the second display device is configured to present second advertisement information directed outward from the vehicle.

5 . The advertisement presentation system of claim 1 , wherein the information processing device is a terminal configured to be operated by an occupant of the vehicle.

6 . The advertisement presentation system of claim 2 , wherein the information processing device is a terminal configured to be operated by an occupant of the vehicle.

7 . The advertisement presentation system of claim 3 , wherein the information processing device is a terminal configured to be operated by an occupant of the vehicle.

8 . The advertisement presentation system of claim 4 , wherein the information processing device is a terminal configured to be operated by an occupant of the vehicle.

9 . The advertisement presentation system of claim 1 , wherein the second processor of the information processing device is configured to determine a background color of an on-screen display of the display device based on information regarding a body color of the vehicle.

10 . The advertisement presentation system of claim 2 , wherein the second processor of the information processing device is configured to determine a background color of an on-screen display of the display device based on information regarding a body color of the vehicle.

11 . The advertisement presentation system of claim 3 , wherein the second processor of the information processing device is configured to determine a background color of an on-screen display of the display device based on information regarding a body color of the vehicle.

12 . The advertisement presentation system of claim 4 , wherein the second processor of the information processing device is configured to determine a background color of an on-screen display of the display device based on information regarding a body color of the vehicle.

13 . The advertisement presentation system of claim 5 , wherein the second processor of the information processing device is configured to determine a background color of an on-screen display of the display device based on information regarding a body color of the vehicle.

14 . The advertisement presentation system of claim 6 , wherein the second processor of the information processing device is configured to determine a background color of an on-screen display of the display device based on information regarding a body color of the vehicle.

15 . The advertisement presentation system of claim 1 , wherein:
the third processor of the management device is configured to transmit the advertisement information to the second processor of the information processing device; the second processor of the information processing device is configured to receive the advertisement information transmitted from the third processor of the management device; and the incurred data communication costs include communication costs arising in the course of as a result of the information processing device receiving the advertisement information.

16 . The advertisement presentation system of claim 2 , wherein:
the third processor of the management device is configured to transmit the advertisement information to the second processor of the information processing device; the second processor of the information processing device is configured to receive the advertisement information transmitted from the third processor of the management device; and the incurred data communication costs include communication costs arising in the course of as a result of the information processing device receiving the advertisement information.

17 . The advertisement presentation system of claim 3 , wherein:
the third processor of the management device is configured to transmit the advertisement information to the second processor of the information processing device; the second processor of the information processing device is configured to receive the advertisement information transmitted from the third processor of the management device; and the incurred data communication costs include communication costs arising in the course of as a result of the information processing device receiving the advertisement information.

18 . The advertisement presentation system of claim 4 , wherein:
the third processor of the management device is configured to transmit the advertisement information to the second processor of the information processing device; the second processor of the information processing device is configured to receive the advertisement information transmitted from the third processor of the management device; and the incurred data communication costs include communication costs arising in the course of as a result of the information processing device receiving the advertisement information.

19 . The advertisement presentation system of claim 5 , wherein:
the third processor of the management device is configured to transmit the advertisement information to the second processor of the informat

Assignees

• Toyota Motor Co Ltd

Inventors

• Fukazawa Kazuhiro
• Hayashi Takashi

Classifications

• G09F21/048

  Advertisement panels on sides, front or back of vehicles · CPC title

• G06Q30/0265 Primary

  Vehicular advertisement · CPC title

• G06Q30/0273

  Determination of fees for advertising · CPC title

• H04M15/80

  Rating or billing plans; Tariff determination aspects · CPC title

• G09F27/005

  Signs associated with a sensor · CPC title