Engagement tracking in computer data networks

Patent metadata

Field	Value
Publication number	US-12549788-B2
Application number	US-202418885311-A
Country	US
Kind code	B2
Filing date	Sep 13, 2024
Priority date	Oct 17, 2017
Publication date	Feb 10, 2026
Grant date	Feb 10, 2026

Abstract

An improved approach to tracking media playback includes tracking logic that is based on abandonment indicators. An abandonment indicator is detected during media playback, such as a user interaction with a computing device that is detected prior to ceasing playback of the media content. Tracking messages are reduced, suppressed, or suspended until an abandonment indicator is detected. After an abandonment indicator is detected, the system quickens, releases, or restart sending tracking messages to a collection system.

First claim

What is claimed is:

1 . A system comprising:
non-transitory physical computer storage; and one or more computer hardware processors in a physical computing device, the one or more computer hardware processors being in communication with the non-transitory physical computer storage and programmed to:
detect a playback of media content on a media player associated with the physical computing device;
enable a tracking suppression mode that suppresses transmitting tracking messages related to the playback of the media content;
receive a first event generated by the physical computing device during the playback of the media content;
determine that the first event matches one or more abandonment indicators; and
in response to determining that the first event matches the one or more abandonment indicators,
transmit, to a server, a first tracking message comprising a first playback position of the media content, and
disable the tracking suppression mode, wherein disabling the tracking suppression mode further comprises increasing a rate of transmitting the tracking messages.

2 . The system of claim 1 , wherein the one or more computer hardware processors is programmed to determine that the first event matches the one or more abandonment indicators by comparing the first event to each indicator type of a plurality of abandonment indicator types, and the plurality of abandonment indicator types comprises at least two of: movement of the physical computing device, a keystroke, touch input, voice input, button selection, or interaction with an application.

3 . The system of claim 1 , wherein the one or more computer hardware processors is further programmed to:
determine that a second event matching the one or more abandonment indicators has not been received within a threshold period of elapsed time from receiving the first event; and in response to determining that the second event matching the one or more abandonment indicators has not been received within the threshold period of elapsed time, re-enable the tracking suppression mode that suppresses transmitting of tracking messages by the physical computing device.

4 . The system of claim 1 , wherein enabling the tracking suppression mode further comprises setting a rate at which tracking messages are transmitted.

5 . A method comprising:
under control of a physical computing device comprising one or more hardware processors:
detecting a playback of media content on a media player associated with the physical computing device;
enabling a tracking suppression mode that suppresses transmitting tracking messages related to the playback of the media content;
receiving a first event generated by the physical computing device during the playback of the media content;
determining an abandonment indicator based at least in part on the first event; and
in response to determining the abandonment indicator based at least in part on the first event,
transmitting, to a server, a first tracking message comprising a first playback position of the media content, and
disabling the tracking suppression mode, wherein disabling the tracking suppression mode further comprises increasing a rate of transmitting the tracking messages.

6 . The method of claim 5 , wherein the first event is associated with at least one of movement of the physical computing device, a keystroke, touch input, voice input, button selection, or interaction with an application.

7 . The method of claim 5 , further comprising:
determining that another abandonment indicator has not been received within a threshold period of elapsed time from receiving the first event; and in response to determining that another abandonment indicator has not been received within the threshold period of elapsed time, re-enabling the tracking suppression mode that suppresses transmitting of tracking messages by the physical computing device.

8 . The method of claim 5 , wherein enabling the tracking suppression mode further comprises setting a rate at which tracking messages are transmitted.

9 . A system comprising:
non-transitory physical computer storage; and one or more computer hardware processors in a physical computing device, the one or more computer hardware processors being in communication with the non-transitory physical computer storage and programmed to:
detect a playback of media content on a media player associated with the physical computing device;
enable a tracking suppression mode that suppresses transmitting tracking messages related to the playback of the media content during the playback of the media content;
receive a first event generated by the physical computing device;
determine an abandonment indicator based at least in part on the first event; and
in response to determining the abandonment indicator based at least in part on the first event,
transmit, to a server, a first tracking message comprising a first playback position of the media content, and
disabling the tracking suppression mode, wherein disabling the tracking suppression mode further comprises increasing a rate of transmitting the tracking messages.

10 . The system of claim 9 , wherein the one or more computer hardware processors is further programmed to:
activate a listener programmed to receive one or more events from the physical computing device, wherein the listener receives the first event.

11 . The system of claim 9 , wherein the first event is associated with at least one of movement of the physical computing device, a keystroke, touch input, voice input, button selection, or interaction with an application.

12 . The system of claim 9 , wherein one or more computer hardware processors is further programmed to:
in response to determining the abandonment indicator based at least in part on the first event, enable a heartbeat tracking mode.

13 . The system of claim 9 , wherein the one or more computer hardware processors is further programmed to:
transmit, to the server, a second tracking message comprising a second playback position of the media content after a time interval has elapsed.

Assignees

• Tealium Inc

Inventors

• Anderson Michael
• Rouse Craig

Classifications

• H04L65/612 Primary

  for unicast · CPC title

• H04N21/44222

  Analytics of user selections, e.g. selection of programmes or purchase activity (monitoring of user selections in data processing systems G06F11/34; arrangements for monitoring the user's behaviour or opinions in broadcast systems H04H60/33) · CPC title

• H04N21/44204

  Monitoring of content usage, e.g. the number of times a movie has been viewed, copied or the amount which has been watched (monitoring of user activities for profile generation for accessing a video database G06F16/739; protecting generic digital content where the protection is independent of the precise nature of the content G06F21/10; arrangements for monitoring the use made of the broadcast services in broadcast systems H04H60/31) · CPC title

• H04L43/10

  Active monitoring, e.g. heartbeat, ping or trace-route · CPC title

• H04N21/2353

  specifically adapted to content descriptors, e.g. coding, compressing or processing of metadata · CPC title