Methods and apparatus to estimate census level impressions and unique audience sizes across demographics

Patent metadata

Field	Value
Publication number	US-12148001-B2
Application number	US-202217723330-A
Country	US
Kind code	B2
Filing date	Apr 18, 2022
Priority date	Aug 26, 2019
Publication date	Nov 19, 2024
Grant date	Nov 19, 2024

Abstract

A disclosed example includes determining a plurality of cross-demographic total census parameter values based on ratios of third-party impression counts and third-party audience sizes, selecting a first cross-demographic total census parameter value as an upper bound constraint from the plurality of cross-demographic total census parameter values based on comparisons between ones of the plurality of cross-demographic total census parameter values, selecting a second cross-demographic total census parameter value from the plurality of cross-demographic total census parameter values based on the second cross-demographic total census parameter value being less than the upper bound constraint, determining a first census-level audience size based on the second cross-demographic total census parameter value, and determining a first census-level impression count based on the second cross-demographic total census parameter value.

First claim

What is claimed is:

1. A computing system to determine census-based audience metrics of media across multiple demographics, the computing system comprising:
memory; and
one or more processors coupled to the memory and configured to:
determine a plurality of cross-demographic total census parameter values based on ratios of third-party impression counts and third-party audience sizes;
select a first cross-demographic total census parameter value as an upper bound constraint from the plurality of cross-demographic total census parameter values based on comparisons between ones of the plurality of cross-demographic total census parameter values;
select a second cross-demographic total census parameter value from the plurality of cross-demographic total census parameter values based on the second cross-demographic total census parameter value being less than the upper bound constraint;
determine a first census-level audience size based on the second cross-demographic total census parameter value;
determine a first census-level impression count based on the second cross-demographic total census parameter value;
store the first census-level audience size and the first census-level impression count in the memory; and
send the first census-level audience size and the first census-level impression count to a network-connected device.

2. The computing system of claim 1 , wherein the one or more processors are configured to:
select between a finite universe audience model and an infinite universe audience model, and
determine the first census-level audience size and the first census-level impression count based on the selected one of the finite universe audience model or the infinite universe audience model.

3. The computing system of claim 1 , wherein the one or more processors are configured to determine whether the second cross-demographic total census parameter value satisfies a census-level total impression count constraint based on the first census-level impression count.

4. The computing system of claim 3 , wherein the census-level total impression count constraint is based on a census-level total impression count collected by an audience measurement entity, and the third-party impression counts and the third-party audience sizes are provided by a database proprietor, the database proprietor separate from the audience measurement entity.

5. The computing system of claim 3 , wherein, in response to the second cross-demographic total census parameter value not satisfying the census-level total impression count constraint, the one or more processors are configured to:
discard the second cross-demographic total census parameter value;
select a third cross-demographic total census parameter value from the plurality of cross-demographic total census parameter values;
based on the third cross-demographic total census parameter value, determine a second census-level audience size and a second census-level impression count to satisfy the census-level total impression count constraint; and
store the second census-level audience size and the second census-level impression count in the memory.

6. The computing system of claim 1 , wherein the third-party impression counts and the third-party audience sizes correspond to impressions of audience members accessing a media item on corresponding client devices via the Internet.

7. The computing system of claim 1 , wherein the one or more processors are configured to select the first cross-demographic total census parameter value as a peak cross-demographic total census parameter value of the plurality of cross-demographic total census parameter values.

8. A non-transitory computer readable medium comprising instructions that, when executed, cause a computing system to at least:
determine a plurality of cross-demographic total census parameter values based on ratios of third-party impression counts and third-party audience sizes;
select a first cross-demographic total census parameter value as an upper bound constraint from the plurality of cross-demographic total census parameter values based on comparisons between ones of the plurality of cross-demographic total census parameter values;
select a second cross-demographic total census parameter value from the plurality of cross-demographic total census parameter values based on the second cross-demographic total census parameter value being less than the upper bound constraint;
determine a first census-level audience size based on the second cross-demographic total census parameter value;
determine a first census-level impression count based on the second cross-demographic total census parameter value;
store the first census-level audience size and the first census-level impression count in a memory of the computing system; and
send the first census-level audience size and the first census-level impression count to a network-connected device.

9. The non-transitory computer readable medium of claim 8 , wherein the instructions, when executed, cause the computing system to:
select between a finite universe audience model and an infinite universe audience model, and
determine the first census-level audience size and the first census-level impression count based on the selected one of the finite universe audience model or the infinite universe audience model.

10. The non-transitory computer readable medium of claim 8 , wherein the instructions, when executed, cause the computing system to determine whether the second cross-demographic total census parameter value satisfies a census-level total impression count constraint based on the first census-level impression count.

11. The non-transitory computer readable medium of claim 10 , wherein the census-level total impression count constraint is based on a census-level total impression count collected by an audience measurement entity, and the third-party impression counts and the third-party audience sizes are provided by a database proprietor, the database proprietor separate from the audience measurement entity.

12. The non-transitory computer readable medium of claim 10 , wherein, in response to the second cross-demographic total census parameter value not satisfying the census-level total impression count constraint, the instructions, when executed, cause the computing system to:
discard the second cross-demographic total census parameter value;
select a third cross-demographic total census parameter value from the plurality of cross-demographic total census parameter values;
based on the third cross-demographic total census parameter value, determine a second census-level audience size and a second census-level impression count to satisfy the census-level total impression count constraint; and
store the second census-level audience size and the second census-level impression count in the memory.

13. The non-transitory computer readable medium of claim 8 , wherein the third-party impression counts and the third-party audience sizes correspond to impressions of audience members accessing a media item on corresponding client devices via the Internet.

14. The non-transitory computer readable medium of claim 8 , wherein the instructions, when executed, cause the computing system to select the first cross-demographic total census parameter value as a peak cross-demographic total census parameter value of the plurality of cross-demographic total census parameter values.

15. A method, comprising:
determining, by a computing system having one or more processors, a plurality of cross-demographic total census parameter values based on ratios of third-party impression cou

Assignees

• Nielsen Co Us Llc

Inventors

• Sheppard Michael R
• Murphy Edward
• Sissenich Beate
• Wong Edmond
• Liu Jing
• Daemen Ludo

Classifications

• G06Q30/0242 Primary

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