Methods and apparatus to collect distributed user information for media impressions and search terms

Patent metadata

Field	Value
Publication number	US-9237138-B2
Application number	US-201414261085-A
Country	US
Kind code	B2
Filing date	Apr 24, 2014
Priority date	Dec 31, 2013
Publication date	Jan 12, 2016
Grant date	Jan 12, 2016

Abstract

An example method includes receiving a media identifier and an impression identifier from a device, the media identifier being indicative of media presented at the device; receiving the impression identifier in association with first user information from a first database proprietor as a result of the first database proprietor obtaining a first identifier sent from the device, the first identifier identifying at least one of the device or a user; receiving the impression identifier in association with second user information from a second database proprietor as a result of the second database proprietor obtaining a second identifier sent from the device, the second identifier identifying at least one of the device or the user; identifying the first and second user information as associated with a same user based on the impression identifier; and associating the first and second user information with the media identifier.

First claim

What is claimed is:

1. A method comprising:
receiving a media identifier and an impression identifier from a media device, the media identifier being indicative of media presented at the media device;
receiving the impression identifier in association with first user information from a first database proprietor as a result of the first database proprietor obtaining a first identifier encrypted with a first encryption key by the media device and sent from the media device, the first identifier identifying at least one of the media device or a user of the media device;
receiving the impression identifier in association with second user information from a second database proprietor as a result of the second database proprietor obtaining a second identifier encrypted with a second encryption key by the media device and sent from the media device, the second identifier identifying at least one of the media device or the user of the media device, the second identifier being different than the first identifier;
identifying the first user information and the second user information as associated with a same user based on the impression identifier; and
associating the first user information and the second user information with the media identifier.

2. The method as defined in claim 1 , wherein the first database proprietor is a social network service, the first identifier is a username of the user registered with the social network service, and the first user information is demographic information corresponding to the user and stored by the social network service.

3. The method as defined in claim 2 , wherein the second database proprietor is a wireless service provider of the media device, the second identifier is a device identifier used by the wireless service provider to identify the media device and to associate the second user information with the user of the media device, and the second user information is demographic information corresponding to the user and stored by the wireless service provider.

4. An apparatus comprising:
a processor; and
a storage device including computer readable instructions which, when executed, cause the processor to at least:
access a media identifier and an impression identifier received from a media device, the media identifier being indicative of media presented at the media device;
access first user information received in association with the impression identifier from a first database proprietor as a result of the first database proprietor obtaining a first identifier encrypted with a first encryption key by the media device and sent from the media device, the first identifier identifying at least one of the media device or a user of the media device;
access second user information received in association with the impression identifier from a second database proprietor based on the second database proprietor obtaining a second identifier encrypted with a second encryption key by the media device and sent from the media device, the second identifier identifying at least one of the media device or the user of the media device, the second identifier being different than the first identifier;
identify the first user information and the second user information as associated with a same user based on the impression identifier; and
associate the first user information and the second user information with the media identifier.

5. The apparatus as defined in claim 4 , wherein the first database proprietor includes a social network service and the second database proprietor includes a wireless service provider, the first identifier including a username of the user registered with the social network service, and the second identifier comprising a device identifier used by the wireless service provider to identify the media device.

6. The apparatus as defined in claim 5 , wherein the user information includes first demographic information of the user stored by the social network service, and second demographic information of the user stored by the wireless service provider.

7. A tangible computer readable storage medium comprising instructions that, when executed, cause a machine to at least:
access a media identifier and an impression identifier received from a media device, the media identifier being indicative of media presented at the media device;
access first user information received in association with the impression identifier from a first database proprietor as a result of the first database proprietor obtaining a first identifier encrypted with a first encryption key by the media device and sent from the media device, the first identifier identifying at least one of the media device or a user of the media device;
access second user information received in association with the impression identifier from a second database proprietor based on the second database proprietor obtaining a second identifier encrypted with a second encryption key by the media device and sent from the media device, the second identifier identifying at least one of the media device or the user of the media device, the second identifier being different than the first identifier;
identify the first user information and the second user information as associated with a same user based on the impression identifier; and
associate the first user information and the second user information with the media identifier.

8. The tangible computer readable storage medium as defined in claim 7 , wherein the first database proprietor includes a social network service and the second database proprietor includes a wireless service provider, the first identifier including a username of the user registered with the social network service, and the second identifier including a device identifier used by the wireless service provider to identify the media device.

9. The tangible computer readable storage medium as defined in claim 8 , wherein the first user information includes first demographic information of the user stored by the social network service, and second demographic information of the user stored by the wireless service provider.

10. A method, comprising:
instructing a media provider to associate executable instructions with media; and
receiving data from a media device in response to the media device executing the instructions, the instructions causing the media device to:
collect a media identifier indicative of media presented at the media device;
encrypt a user identifier that identifies the user of the media device, the encrypting of the user identifier based on a first encryption key corresponding to a first database proprietor having first user information associated with the user identifier;
encrypt a device identifier that identifies the media device, the encrypting of the device identifier based on a second encryption key corresponding to a second database proprietor having second user information associated with the device identifier;
send the media identifier in association with an impression identifier to a data collection server;
send the encrypted user identifier and the impression identifier to a second server associated with the first database proprietor; and
send the encrypted device identifier and the impression identifier to a third server associated with the second database proprietor.

11. The method as defined in claim 10 , wherein the data received from the media device includes the media identifier and the impression identifier.

12. The method as defined in claim 11 , further including associating the data received from the media device with a media impression based on the impression identifier.

13. The method as defin

Assignees

• Nielsen Co Us Llc

Inventors

• Bosworth Alan N
• Alla Madhusudhan Reddy
• Splaine Steven J
• Shivampet Brahmanand Reddy
• Gaynor Kevin K

Classifications

• G06F21/6254 Primary

  by anonymising data, e.g. decorrelating personal data from the owner's identification · CPC title

• H04W12/06

  Authentication · CPC title

• G06Q10/40

  Business processes related to social networking or social networking services · CPC title

• H04L63/062 Primary

  for key distribution, e.g. centrally by trusted party (cryptographic mechanisms or cryptographic arrangements for key distribution involving a central third party H04L9/0819) · CPC title

• H04N21/25866

  Management of end-user data (customer care in data networks H04L41/5077) · CPC title