Methods and apparatus for audience and impression deduplication

Patent metadata

Field	Value
Publication number	US-12106325-B2
Application number	US-202318498159-A
Country	US
Kind code	B2
Filing date	Oct 31, 2023
Priority date	Aug 31, 2020
Publication date	Oct 1, 2024
Grant date	Oct 1, 2024

Abstract

Methods, apparatus, systems and articles of manufacture to estimate and deduplicate audiences are disclosed herein. An example apparatus includes a controller to determine a subunion of at least first and second marginal audiences of media based on of panel data and census data, the panel data including a panel impression count and a panel audience size, and the census data including a census impression count, an audience size calculator to determine a census audience size of the at least the first and second marginal audiences based on the panel impression count and the panel audience size and determine a subunion census audience size, the subunion census audience size corresponding to an overlap between the at least the first and second marginal audiences; and a report generator to generate a report including the census audience size and the subunion census audience size.

First claim

The invention claimed is:

1. A computing system comprising a processor and a memory, the computing system configured to perform a set of acts comprising:
obtaining, from a panel database, panelist data obtained using panel meters located at panelist sites, the panelist data including (i) a first panelist impression count and a first panel audience size for a first website, (ii) a second panelist impression count and a second panel audience size for a second website, and (iii) a total panel audience size for the first website and the second website, wherein there is overlap between audience members of the first panel audience size and the second panel audience size;
obtaining, from a census database, census data obtained using beacon instructions that cause client devices to send impression requests to an impression collection system, the census data including (i) a first census impression count for the first website and (ii) a second census impression count for the second website;
determining a pseudo-universe estimate for the panelist data using the first panel audience size, the second panel audience size, and the total panel audience size;
determining a pseudo-universe estimate for the census data using a total census audience size;
determining a first census audience size for the first website using the pseudo-universe estimate for the census data and the total census audience size; and
generating a report including the first census audience size,
wherein determining the pseudo-universe estimate for the census data and the first census audience size comprises solving a system of two equations having the pseudo-universe estimate for the census data and the first census audience size as unknown variables.

2. The computing system of claim 1 , wherein the set of acts further comprises determining the total census audience size using the total panel audience size, the first panelist impression count, the second panelist impression count, the first census impression count, and the second census impression count.

3. The computing system of claim 1 , wherein the impression requests are transmitted by the client devices using network communications.

4. The computing system of claim 3 , wherein the network communications are hypertext transfer protocol requests.

5. The computing system of claim 1 , wherein:
the set of acts further comprises determining a second census audience size for the second website using the pseudo-universe estimate for the census data and the total census audience size, and
the report further includes the second census audience size.

6. The computing system of claim 5 , wherein the report further includes the total census audience size.

7. A non-transitory computer-readable medium having stored therein instructions that, upon execution by one or more processors, cause a computing system to perform a set of acts comprising:
obtaining, from a panel database, panelist data obtained using panel meters located at panelist sites, the panelist data including (i) a first panelist impression count and a first panel audience size for a first website, (ii) a second panelist impression count and a second panel audience size for a second website, and (iii) a total panel audience size for the first website and the second website, wherein there is overlap between audience members of the first panel audience size and the second panel audience size;
obtaining, from a census database, census data obtained using beacon instructions that cause client devices to send impression requests to an impression collection system, the census data including (i) a first census impression count for the first website and (ii) a second census impression count for the second website;
determining a pseudo-universe estimate for the panelist data using the first panel audience size, the second panel audience size, and the total panel audience size;
determining a pseudo-universe estimate for the census data using a total census audience size;
determining a first census audience size for the first website using the pseudo-universe estimate for the census data and the total census audience size; and
generating a report including the first census audience size,
wherein determining the pseudo-universe estimate for the census data and the first census audience size comprises solving a system of two equations having the pseudo-universe estimate for the census data and the first census audience size as unknown variables.

8. The non-transitory computer-readable medium of claim 7 , wherein the set of acts further comprises determining the total census audience size using the total panel audience size, the first panelist impression count, the second panelist impression count, the first census impression count, and the second census impression count.

9. The non-transitory computer-readable medium of claim 7 , wherein the impression requests are transmitted by the client devices using network communications.

10. The non-transitory computer-readable medium of claim 9 , wherein the network communications are hypertext transfer protocol requests.

11. The non-transitory computer-readable medium of claim 7 , wherein:
the set of acts further comprises determining a second census audience size for the second website using the pseudo-universe estimate for the census data and the total census audience size, and
the report further includes the second census audience size.

12. The non-transitory computer-readable medium of claim 11 , wherein the report further includes the total census audience size.

13. A method comprising:
obtaining, from a panel database, panelist data obtained using panel meters located at panelist sites, the panelist data including (i) a first panelist impression count and a first panel audience size for a first website, (ii) a second panelist impression count and a second panel audience size for a second website, and (iii) a total panel audience size for the first website and the second website, wherein there is overlap between audience members of the first panel audience size and the second panel audience size;
obtaining, from a census database, census data obtained using beacon instructions that cause client devices to send impression requests to an impression collection system, the census data including (i) a first census impression count for the first website and (ii) a second census impression count for the second website;
determining a pseudo-universe estimate for the panelist data using the first panel audience size, the second panel audience size, and the total panel audience size;
determining a pseudo-universe estimate for the census data using a total census audience size;
determining a first census audience size for the first web site using the pseudo-universe estimate for the census data and the total census audience size; and
generating a report including the first census audience size,
wherein determining the pseudo-universe estimate for the census data and the first census audience size comprises solving a system of two equations having the pseudo-universe estimate for the census data and the first census audience size as unknown variables.

14. The method of claim 13 , further comprising determining the total census audience size using the total panel audience size, the first panelist impression count, the second panelist impression count, the first census impression count, and the second census impression count.

15. The method of claim 13 , wherein the impression requests are transmitted by the client devices using network communications.

16. The method of claim 15 , wherein the

Assignees

• Nielsen Co Us Llc

Inventors

• Sheppard Michael R
• Cui Dongbo
• Morovati Lopez Diane
• Poppie Molly

Classifications

• G06Q30/0246 Primary

  Traffic · CPC title