System to track visitation metrics

Patent metadata

Field	Value
Publication number	US-11864053-B2
Application number	US-202117533497-A
Country	US
Kind code	B2
Filing date	Nov 23, 2021
Priority date	Jul 31, 2017
Publication date	Jan 2, 2024
Grant date	Jan 2, 2024

Abstract

A visitation tracking system tracks user visitation to locations of interest to generate and report visualizations of the user visitation data. The visitation tracking system may be or include a group of one or more server machines configured to receive a user input specifying a location of interest, cause display of a presentation of a set of proximity borders within a region in response to the user input specifying the location of interest, wherein the region is based on the location of interest, receives a selection of a region to monitor (e.g., proximity borders, geo-fences), detects entries of client devices to a geo-fence represented by the region to monitor, and causes display of a notification in response to the detection of the entries.

First claim

What is claimed is:

1. A method comprising:
receiving, at a client device, an identification of a geo-fence;
accessing a set of visitation metrics associated with the geo-fence based on the input that identifies the geo-fence;
determining a number of client devices within the geo-fence over a period of time based on the visitation metrics, the visitation metrics comprising user attributes;
causing display of a metrics interface that comprises a menu element to display the user attributes associated with the visitation metrics;
receiving an input that selects a portion of the user attributes from within the menu element; and
causing display of a visualization of the visitation metrics that correspond with the selected portion of the user attributes within the metrics interface.

2. The method of claim 1 , wherein the receiving the identification of the geo-fence comprises:
receiving an identifier that corresponds with a location of interest, and wherein the geo-fence encompasses the location of interest.

3. The method of claim 1 , wherein the presentation of the visitation metrics comprises a bar graph.

4. The method of claim 1 , wherein the receiving the selection of the geo-fence further comprises:
causing display of a map image; and
receiving an input that defines a boundary of the geo-fence upon the map image.

5. The method of claim 1 , wherein the determining the number of client devices within the geo-fence over the period of time further comprises:
receiving an input that defines the period of time; and
determining the number of client devices within the geo-fence based on the input that defines the period of time.

6. The method of claim 5 , wherein the receiving the input that defines the period of time from within a menu element.

7. A system comprising:
a memory; and
at least one hardware processor coupled to the memory and comprising instructions that causes the system to perform operations comprising:
receiving, at a client device, an identification of a geo-fence;
accessing a set of visitation metrics associated with the geo-fence based on the input that identifies the geo-fence;
determining a number of client devices within the geo-fence over a period of time based on the visitation metrics, the visitation metrics comprising user attributes;
causing display of a metrics interface that comprises a menu element to display the user attributes associated with the visitation metrics;
receiving an input that selects a portion of the user attributes from within the menu element; and
causing display of a visualization of the visitation metrics that correspond with the selected portion of the user attributes within the metrics interface.

8. The system of claim 7 , wherein the receiving the identification of the geo-fence comprises:
receiving an identifier that corresponds with a location of interest, and wherein the geo-fence encompasses the location of interest.

9. The system of claim 7 , wherein the presentation of the visitation metrics comprises a bar graph.

10. The system of claim 7 , wherein the receiving the selection of the geo-fence further comprises:
causing display of a map image; and
receiving an input that defines a boundary of the geo-fence upon the map image.

11. The system of claim 7 , wherein the determining the number of client devices within the geo-fence over the period of time further comprises:
receiving an input that defines the period of time; and
determining the number of client devices within the geo-fence based on the input that defines the period of time.

12. The system of claim 11 , wherein the receiving the input that defines the period of time from within a menu element.

13. A non-transitory machine-readable storage medium comprising instructions that, when executed by one or more processors of a machine, cause the machine to perform operations comprising:
receiving, at a client device, an identification of a geo-fence;
accessing a set of visitation metrics associated with the geo-fence based on the input that identifies the geo-fence;
determining a number of client devices within the geo-fence over a period of time based on the visitation metrics, the visitation metrics comprising user attributes;
causing display of a metrics interface that comprises a menu element to display the user attributes associated with the visitation metrics;
receiving an input that selects a portion of the user attributes from within the menu element; and
causing display of a visualization of the visitation metrics that correspond with the selected portion of the user attributes within the metrics interface.

14. The non-transitory machine-readable storage medium of claim 13 , wherein the receiving the identification of the geo-fence comprises:
receiving an identifier that corresponds with a location of interest, and wherein the geo-fence encompasses the location of interest.

15. The non-transitory machine-readable storage medium of claim 13 , wherein the presentation of the visitation metrics comprises a bar graph.

16. The non-transitory machine-readable storage medium of claim 13 , wherein the receiving the selection of the geo-fence further comprises:
causing display of a map image; and
receiving an input that defines a boundary of the geo-fence upon the map image.

17. The non-transitory machine-readable storage medium of claim 13 , wherein the determining the number of client devices within the geo-fence over the period of time further comprises:
receiving an input that defines the period of time; and
determining the number of client devices within the geo-fence based on the input that defines the period of time.

Assignees

• Snap Inc

Inventors

• Akhoondi Masoud
• Ma Yiwei
• Khajehnouri Nima
• Monga Rohan
• Wu Shuo

Classifications

• H04W4/021 Primary

  Services related to particular areas, e.g. point of interest [POI] services, venue services or geofences · CPC title

• H04L67/303

  Terminal profiles · CPC title

• H04L67/535

  Tracking the activity of the user (network monitoring arrangements H04L43/00; recording of computer activity G06F11/34) · CPC title

• H04L65/1063

  Application servers providing network services (systems providing special services to telephonic subscribers H04M3/42) · CPC title

• H04L67/306 Primary

  User profiles · CPC title