System to track visitation metrics

Patent metadata

Field	Value
Publication number	US-11218834-B2
Application number	US-202016872960-A
Country	US
Kind code	B2
Filing date	May 12, 2020
Priority date	Jul 31, 2017
Publication date	Jan 4, 2022
Grant date	Jan 4, 2022

Abstract

A visitation tracking system tracks user visitation to locations of interest to generate and report visualizations of the user visitation data. The visitation tracking system may be or include a group of one or more server machines configured to receive a user input specifying a location of interest, cause display of a presentation of a set of proximity borders within a region in response to the user input specifying the location of interest, wherein the region is based on the location of interest, receives a selection of a region to monitor (e.g., proximity borders, geo-fences), detects entries of client devices to a geo-fence represented by the region to monitor, and causes display of a notification in response to the detection of the entries.

First claim

What is claimed is:

1. A method comprising:
receiving, at a client device, an identifier that corresponds with a region that includes a location of interest;
causing display of a presentation of a map image that depicts the region that includes the location of interest identified by the identifier;
receiving, from a client device, a first input that draws a boundary around the location of interest upon the presentation of the map image;
causing display of a presentation of one or more geo-fences located within the boundary defined by the first input in response to the user input that draws the boundary around the location of interest;
receiving, from the client device, a second input that selects a display of a geo-fence from among the presentation of the one or more geo-fences;
detecting an entry into the geo-fence; and
causing display of a notification at the client device in response to the detecting the entry into the geo-fence based on the input that selects the display of the geo-fence.

2. The method of claim 1 , wherein the client device is a first client device, the detecting the entry into the geo-fence includes detecting a second client device within the geo-fence, and wherein the notification includes an indication of a set of user attributes associated with the second client device.

3. The method of claim 1 , wherein the identifier includes an address that identifies the location of interest.

4. The method of claim 1 , wherein the notification includes the identifier that identifies the location of interest.

5. The method of claim 1 , wherein the entry comprises entry attributes, and wherein the notification includes a display of the entry attributes.

6. The method of claim 5 , wherein the entry attributes include a time of the entry.

7. The method of claim 1 , wherein the detecting the entry into the geo-fence includes:
detecting the entry into the geo-fence during a temporal period;
determining a total number of entries into the geo-fence during the temporal period based on the entry into the geo-fence; and
wherein the notification includes a display of the total number of entries into the geo-fence during the temporal period.

8. A system comprising:
a memory; and
at least one hardware processor coupled to the memory and comprising instructions that causes the system to perform operations comprising:
receiving, at a client device, an identifier that corresponds with a region that includes a location of interest;
causing display of a presentation of a map image that depicts the region that includes the location of interest identified by the identifier;
receiving, from a client device, a first input that draws a boundary around the location of interest upon the presentation of the map image;
causing display of a presentation of one or more geo-fences located within the boundary defined by the first input in response to the user input that draws the boundary around the location of interest;
receiving, from the client device, a second input that selects a display of a geo-fence from among the presentation of the one or more geo-fences;
detecting an entry into the geo-fence; and
causing display of a notification at the client device in response to the detecting the entry into the geo-fence based on the input that selects the display of the geo-fence.

9. The system of claim 8 , wherein the client device is a first client device, the detecting the entry into the geo-fence includes detecting a second client device within the geo-fence, and wherein the notification includes an indication of a set of user attributes associated with the second client device.

10. The system of claim 8 , wherein the identifier includes an address that identifies the location of interest.

11. The system of claim 8 , wherein the notification includes the identifier that identifies the location of interest.

12. The system of claim 8 , wherein the entry comprises entry attributes, and wherein the notification includes a display of the entry attributes.

13. The system of claim 12 , wherein the entry attributes include a time of the entry.

14. The system of claim 8 , wherein the detecting the entry into the geo-fence includes:
detecting the entry into the geo-fence during a temporal period;
determining a total number of entries into the geo-fence during the temporal period based on the entry into the geo-fence; and
wherein the notification includes a display of the total number of entries into the geo-fence during the temporal period.

15. A non-transitory machine-readable storage medium comprising instructions that, when executed by one or more processors of a machine, cause the machine to perform operations comprising:
receiving, at a client device, an identifier that corresponds with a region that includes a location of interest;
causing display of a presentation of a map image that depicts the region that includes the location of interest identified by the identifier;
receiving, from a client device, a first input that draws a boundary around the location of interest upon the presentation of the map image;
causing display of a presentation of one or more geo-fences located within the boundary defined by the first input in response to the user input that draws the boundary around the location of interest;
receiving, from the client device, a second input that selects a display of a geo-fence from among the presentation of the one or more geo-fences;
detecting an entry into the geo-fence; and
causing display of a notification at the client device in response to the detecting the entry into the geo-fence based on the input that selects the display of the geo-fence.

16. The non-transitory machine-readable storage medium of claim 15 , wherein the client device is a first client device, the detecting the entry into the geo-fence includes detecting a second client device within the geo-fence, and wherein the notification includes an indication of a set of user attributes associated with the second client device.

17. The non-transitory machine-readable storage medium of claim 15 , wherein the identifier includes an address that identifies the location of interest.

18. The non-transitory machine-readable storage medium of claim 15 , wherein the notification includes the identifier that identifies the location of interest.

19. The non-transitory machine-readable storage medium of claim 15 , wherein the entry comprises entry attributes, and wherein the notification includes a display of the entry attributes.

20. The non-transitory machine-readable storage medium of claim 15 , wherein the detecting the entry into the geo-fence includes:
detecting the entry into the geo-fence during a temporal period;
determining a total number of entries into the geo-fence during the temporal period based on the entry into the geo-fence; and
wherein the notification includes a display of the total number of entries into the geo-fence during the temporal period.

Assignees

• Snap Inc

Inventors

• Akhoondi Masoud
• Ma Yiwei
• Khajehnouri Nima
• Monga Rohan
• Wu Shuo

Classifications

• H04L67/535

  Tracking the activity of the user (network monitoring arrangements H04L43/00; recording of computer activity G06F11/34) · CPC title

• H04L67/52

  specially adapted for the location of the user terminal · CPC title

• H04L67/306 Primary

  User profiles · CPC title

• H04L67/303

  Terminal profiles · CPC title

• H04W4/021 Primary

  Services related to particular areas, e.g. point of interest [POI] services, venue services or geofences · CPC title