Non-temporal advertising

Patent metadata

Field	Value
Publication number	US-10917701-B2
Application number	US-201916243951-A
Country	US
Kind code	B2
Filing date	Jan 9, 2019
Priority date	Jun 7, 2016
Publication date	Feb 9, 2021
Grant date	Feb 9, 2021

Abstract

Methods, systems, and apparatuses are described herein for providing alternate content in place of other content based on an issue associated with receiving the other content. The alternate content may be an advertisement associated with the other content. Output of the other content may resume once the issue is resolved and/or after output of the alternate content has concluded.

First claim

What is claimed is:

1. A method comprising:
storing, locally at a computing device, a plurality of advertisements and one or more advertisement information tags associated with each advertisement of the plurality of advertisements;
receiving a first portion of content and one or more content information tags associated with the content;
causing output of the first portion of the content;
determining an issue associated with receiving a second portion of the content;
determining an association between:
at least one advertisement information tag, of the one or more advertisement information tags, associated with an advertisement of the plurality of advertisements, and
the one or more content information tags;
and

causing output of the advertisement.

2. The method of claim 1 , wherein the at least one advertisement information tag corresponds to at least one content information tag of the one or more content information tags.

3. The method of claim 1 , further comprising:
receiving, during output of the advertisement, the second portion of the content; and
causing output of the second portion of the content.

4. The method of claim 3 , wherein causing output of the second portion of the content comprises:
causing output of the second portion of the content instead of a remainder of the advertisement; or
causing, based on a completion of the advertisement, output of the second portion of the content.

5. The method of claim 1 , further comprising:
determining, based on a timestamp associated with at least one advertisement of the plurality of advertisements, that the at least one advertisement has expired; and
sending a request for at least one new advertisement.

6. The method of claim 5 , further comprising:
receiving the at least one new advertisement;
deleting the at least one advertisement from local storage of the computing device; and
storing, locally at the computing device, the at least one new advertisement.

7. The method of claim 1 , further comprising:
causing output of the advertisement for a duration of time associated with the issue.

8. The method of claim 1 , further comprising:
receiving alert content comprising one or more alert information tags; and
causing output of the alert content.

9. The method of claim 8 , further comprising:
determining an association between:
at least one advertisement information tag, of the one or more advertisement information tags, associated with a second advertisement of the plurality of advertisements, and
the one or more alert information tags;
and

causing output of the second advertisement in conjunction with the alert content.

10. The method of claim 1 , wherein the issue comprises at least one of:
a disruption in a network link associated with the computing device;
a malfunctioning network device associated with the computing device;
a hardware failure associated with the computing device;
a software failure associated with the computing device;
a poor network connection between the computing device and a server;
a lack of network bandwidth; or
a failure to receive the second portion of the content following a request to receive the second portion of the content.

11. The method of claim 1 , wherein the one or more advertisement information tags comprise one or more of: demographic information, product information, or company information.

12. An apparatus comprising:
one or more processors; and
memory storing processor executable instructions that, when executed by the one or more processors, cause the apparatus to:
store a plurality of advertisements and one or more advertisement information tags associated with each advertisement of the plurality of advertisements;
receive a first portion of content and one or more content information tags associated with the content;
output the first portion of the content;
determine an issue associated with receiving a second portion of the content;
determine an association between:
at least one advertisement information tag, of the one or more advertisement information tags, associated with an advertisement of the plurality of advertisements, and
the one or more content information tags;
and

output the advertisement.

13. The apparatus of claim 12 , wherein the at least one advertisement information tag corresponds to at least one content information tag of the one or more content information tags.

14. The apparatus of claim 12 , wherein the processor executable instructions further cause the apparatus to:
receive, during output of the advertisement, the second portion of the content; and
output the second portion of the content.

15. The apparatus of claim 14 , wherein the processor executable instructions that cause the apparatus to output the second portion of the content further cause the apparatus to:
output the second portion of the content instead of a remainder of the advertisement; or
output the second portion of the content based on a completion of the advertisement.

16. The apparatus of claim 12 , wherein the processor executable instructions further cause the apparatus to:
determine, based on a timestamp associated with at least one advertisement of the plurality of advertisements, that the at least one advertisement has expired; and
send a request for at least one new advertisement.

17. The apparatus of claim 16 , wherein the processor executable instructions further cause the apparatus to:
receive the at least one new advertisement;
delete the at least one advertisement; and
store the at least one new advertisement.

18. The apparatus of claim 12 , wherein the processor executable instructions further cause the apparatus to:
output the advertisement for a duration of time associated with the issue.

19. The apparatus of claim 12 , wherein the processor executable instructions further cause the apparatus to:
receive alert content comprising one or more alert information tags; and
output the alert content.

20. The apparatus of claim 19 , wherein the processor executable instructions further cause the apparatus to:
determine an association between:
at least one advertisement information tag, of the one or more advertisement information tags, associated with a second advertisement of the plurality of advertisements, and
the one or more alert information tags;
and

cause output of the second advertisement in conjunction with the alert content.

21. The apparatus of claim 12 , wherein the issue comprises at least one of:
a disruption in a network link associated with the apparatus;
a malfunctioning network device associated with the apparatus;
a hardware failure associated with the apparatus;
a software failure associated with the apparatus;
a poor network connection between the apparatus and a server;
a lack of network bandwidth; or
a failure to receive the second portion of the content following a request to receive the second portion of the content.

22. The apparatus of claim 12 , wherein the one or more advertisement information tags comprise one or more of: demographic information, product information, or company information.

23. A non-transitory computer readable medium storing processor executable instructions that, when executed by at least one processor, cause the at least one processor to:
store, locally at a computing device, a plurality of advertisements and one or more advertisement information tags associated with each adverti

Assignees

• Comcast Cable Comm Llc

Inventors

• Holden Danial
• Joy Aljit

Classifications

• H04N21/812

  involving advertisement data (advertising per se G06Q30/02) · CPC title

• H04N21/814 Primary

  comprising emergency warnings (arrangements specially adapted for emergency or urgency in broadcast systems H04H20/59; arrangements for providing alarms, notifications, alerts to substation in data switching networks H04L12/1895) · CPC title

• H04N21/23424

  involving splicing one content stream with another content stream, e.g. for inserting or substituting an advertisement · CPC title

• H04H20/106

  Receiver-side switching · CPC title

• H04N21/84

  Generation or processing of descriptive data, e.g. content descriptors {(systems specially adapted for using meta-information in broadcast systems H04H60/73)} · CPC title