Non-temporal advertising

Patent metadata

Field	Value
Publication number	US-10225623-B2
Application number	US-201615175557-A
Country	US
Kind code	B2
Filing date	Jun 7, 2016
Priority date	Jun 7, 2016
Publication date	Mar 5, 2019
Grant date	Mar 5, 2019

Abstract

Methods and systems are described herein for masking a network disruption. In an aspect, a plurality of advertisements can be stored locally to a user device. In an aspect, the user device can receive content from a network. In an aspect, the network can experience a disruption, wherein the disruption prevents the user device from receiving the content. In an aspect, the user device can select one of the plurality of advertisements. The selected advertisement can be presented.

First claim

What is claimed is:

1. A method comprising:
storing, locally at a computing device, a plurality of advertisements, wherein each advertisement of the plurality of advertisements comprises one or more tags associated with first demographic information;
receiving, via a network, a first portion of content comprising one or more tags associated with second demographic information;
causing output of the first portion of the content;
based on a detected disruption in communication with the network that interferes with receiving a second portion of the content via the network selecting, based on the first demographic information and the second demographic information, an advertisement of the plurality of advertisements; and
causing output of the selected advertisement.

2. The method of claim 1 , wherein the network comprises a cellular network.

3. The method of claim 1 , further comprising:
receiving, via the network, the second portion of the content after the disruption; and
in response to receiving the second portion of the content, causing interruption of the output of the selected advertisement to cause output of the second portion of the content.

4. The method of claim 1 , further comprising:
receiving, via the network, the second portion of the content after the disruption;
buffering the second portion of the content; and
causing output of the second portion of the content based on a completion of the output of the selected advertisement.

5. The method of claim 1 , wherein the first portion of the content is received from a video on demand server.

6. The method of claim 1 , wherein each of the plurality of advertisements is associated with a timestamp.

7. The method of claim 6 , further comprising:
determining that a timestamp associated with one of the plurality of advertisements indicates that the one of the plurality of advertisements has expired;
transmitting a request for a new advertisement;
receiving the new advertisement;
deleting the one of the plurality of advertisements from local storage of the computing device; and
storing, locally at the computing device, the new advertisement.

8. The method of claim 1 , wherein the content comprises a plurality of windows of scheduled commercial breaks, and wherein causing output of the selected advertisement comprises causing output of the selected advertisement outside of the plurality of windows of scheduled commercial breaks.

9. The method of claim 1 , further comprising repeating the selecting of an advertisement of the plurality of advertisements and the causing output of the selected advertisement until the disruption has been resolved.

10. A method comprising:
receiving, via a network, content comprising one or more tags associated with first demographic information;
based on a detected disruption in the network, accessing a plurality of locally stored advertisements, wherein each advertisement of the plurality of locally stored advertisements comprises one or more tags associated with second demographic information;
determining, based on the first demographic information and the second demographic information, at least one advertisement of the plurality of locally stored advertisements that is relevant to the received content;
queuing the at least one advertisement; and
causing output of the queued at least one advertisement for a period of time associated with the disruption.

11. The method of claim 10 , wherein the at least one advertisement comprises one or more tags associated with the first demographic information and the second demographic information.

12. The method of claim 10 , wherein the period of time associated with the disruption comprises a quantity of time the network is unavailable because of the disruption.

13. The method of claim 10 , wherein the network comprises a cellular network.

14. The method of claim 10 , further comprising:
receiving, via the network, additional content after the disruption; and
in response to receiving the additional content, causing interruption of the output of the queued at least one advertisement to cause output of the additional content.

15. The method of claim 10 , wherein queuing the at least one advertisement comprises generating a list of at least one reference to a local storage location of the at least one advertisement.

16. A method comprising:
receiving, via a network, content;
causing output of the content;
receiving, via the network, alert content comprising metadata associated with demographic information;
in response to receiving the alert content, causing interruption of the output of the content to cause output of the alert content;
determining, based on the demographic information, an advertisement of a plurality of locally stored advertisements, wherein at least one of the plurality of locally stored advertisements comprises one or more tags associated with the demographic information; and
causing output of the determined advertisement in conjunction with the alert content.

17. The method of claim 16 , wherein the alert content is related to at least one of an emergency message or a political message.

18. The method of claim 16 , wherein determining the advertisement of the plurality of locally stored advertisements comprises:
extracting metadata from the alert content;
determining a context for the alert content based on the extracted metadata; and
determining the advertisement based on the demographic information and an association with the determined context.

19. The method of claim 16 , wherein the network comprises a cellular network.

20. The method of claim 16 , wherein causing output of the determined advertisement in conjunction with the alert content comprises at least one of: causing output of the determined advertisement as an overlay with the alert content, causing output of the alert content as an overlay with the determined advertisement, or causing output of the determined advertisement after the alert content has concluded.

Assignees

• Comcast Cable Comm Llc

Inventors

• Holden Danial
• Joy Aljit

Classifications

• H04H20/106

  Receiver-side switching · CPC title

• H04N21/235

  Processing of additional data, e.g. scrambling of additional data or processing content descriptors · CPC title

• H04N21/84

  Generation or processing of descriptive data, e.g. content descriptors {(systems specially adapted for using meta-information in broadcast systems H04H60/73)} · CPC title

• H04N21/814 Primary

  comprising emergency warnings (arrangements specially adapted for emergency or urgency in broadcast systems H04H20/59; arrangements for providing alarms, notifications, alerts to substation in data switching networks H04L12/1895) · CPC title

• H04H60/12

  wherein another information is substituted for the portion of broadcast information · CPC title