Interactive closure device and beverage container

Patent metadata

Field	Value
Publication number	US-10735934-B2
Application number	US-201916543845-A
Country	US
Kind code	B2
Filing date	Aug 19, 2019
Priority date	Jul 13, 2017
Publication date	Aug 4, 2020
Grant date	Aug 4, 2020

Abstract

An interactive beverage container includes a beverage container that defines an opening which may be sealed by a closure. The closure may further include circuitry that is configured to transmit data to a mobile device. When the closure is in a closed configuration with the closure attached to the opening, the circuitry does not transmit data to the mobile device and when the closure is in an open configuration with the closure removed from the opening, the circuitry transmits data to the mobile device. The data may include nutritional information, marketing materials, videos, track loyalty programs, and/or provide games or contests.

First claim

What is claimed is:

1. An interactive beverage container, comprising:
a bottle;
a cap for closing the bottle; and
circuitry configured to transmit data in a first direction, wherein the circuitry does not transmit data in a second direction, wherein the second direction is 180 degrees from the first direction, and
wherein the first direction is toward an interior of the bottle when the bottle is closed by the cap.

2. The interactive beverage container of claim 1 , wherein the data is transmitted by radio frequency.

3. The interactive beverage container of claim 1 , wherein the cap comprises the circuitry, and
wherein the first direction is normal to an underside of the cap.

4. The interactive beverage container of claim 1 , wherein the circuitry does not transmit data outside the bottle when the bottle is closed by the cap.

5. The interactive beverage container of claim 1 , wherein the circuitry does not transmit data a distance greater than a height of the bottle.

6. The interactive beverage container of claim 1 , wherein the cap comprises a data-signal shielding element.

7. The interactive beverage container of claim 1 , wherein the data transmitted from the circuitry enables a mobile device receiving the data when the bottle is not closed by the cap to access audio or video content over a network.

8. The interactive beverage container of claim 1 , wherein the data transmitted from the circuitry enables a mobile device receiving the data when the bottle is not closed by the cap to access content over a network, and
wherein the content is dependent on the geographic location of the mobile device.

9. The interactive beverage container of claim 1 , wherein the data transmitted from the circuitry enables a mobile device receiving the data when the bottle is not closed by the cap to access content over a network, and
wherein the content is dependent on the time of access to the content by the mobile device.

10. The interactive beverage container of claim 1 , wherein the circuitry is an NFC tag.

11. A closure for a beverage container, the closure comprising:
circuitry configured to transmit radio signals; and
a shielding element that prevents transmission of the radio signals through the closure.

12. The closure of claim 11 , further comprising:
a top wall; and
an annular skirt,
wherein the shielding element is coupled to at least one of the top wall and the annular skirt.

13. The closure of claim 12 , wherein the circuitry is attached and sealed to an underside of the top wall.

14. The closure of claim 11 , further comprising:
a top wall; and
an annular skirt,
wherein the shielding element is embedded within at least one of the top wall and the annular skirt.

15. A bottle, comprising:
the closure of claim 11 ,
wherein the circuitry is configured to transmit the radio signals toward and within the bottle when the closure is secured to the bottle.

16. The bottle of claim 15 , wherein the circuitry is configured to transmit the radio signals no farther than the maximum height of the bottle.

17. A method of transmitting data from a beverage container to a mobile device, the method comprising:
activating a communication chip of a beverage container, the beverage container comprising a closure; and
transmitting data from the communication chip in an area where the data is receivable by a mobile device only when the closure is not attached to a beverage container.

18. The method of transmitting data of claim 17 , wherein the communication chip transmits the data in a direction normal to an underside of the closure.

19. The method of transmitting data of claim 17 , further comprising transmitting second data from the communication chip in an area where the data is receivable by a mobile device when the closure is attached to a beverage container,
wherein the second data is different from the first data.

Assignees

• Pepsico Inc

Inventors

• Campbell Ryan
• TELESCA Bruno

Classifications

• B65D85/72

  for edible or potable liquids, semiliquids, or plastic or pasty materials · CPC title

• B65B7/28

  by applying separate preformed closures, e.g. lids, covers · CPC title

• B65D41/04

  Threaded or like caps or cap-like covers secured by rotation · CPC title

• B65D51/24

  combined {or co-operating} with auxiliary devices for non-closing purposes · CPC title

• B65D1/02

  Bottles or similar containers with necks or like restricted apertures, designed for pouring contents (thermally-insulated containers B65D81/38, A47J41/00; {feeding-bottles A61J9/00}) · CPC title