Interactive closure device and beverage container

Patent metadata

Field	Value
Publication number	US-10390201-B2
Application number	US-201715648763-A
Country	US
Kind code	B2
Filing date	Jul 13, 2017
Priority date	Jul 13, 2017
Publication date	Aug 20, 2019
Grant date	Aug 20, 2019

Abstract

An interactive beverage container includes a beverage container that defines an opening which may be sealed by a closure. The closure may further include circuitry that is configured to transmit data to a mobile device. When the closure is in a closed configuration with the closure attached to the opening, the circuitry does not transmit data to the mobile device and when the closure is in an open configuration with the closure removed from the opening, the circuitry transmits data to the mobile device. The data may include nutritional information, marketing materials, videos, track loyalty programs, and/or provide games or contests.

First claim

What is claimed is:

1. An interactive beverage container, comprising: a bottle; a cap for closing the beverage container by sealing an opening of the bottle; and circuitry attached to the cap, the circuitry configured to transmit data over a broadcast area, wherein when the beverage container is closed by the cap, the broadcast area of the circuitry does not extend outside the bottle, wherein when the beverage container is open, the broadcast area extends out from the cap and the data is receivable by a mobile device within the broadcast area, and wherein the broadcast area extends in a direction normal to an underside of the cap.

2. The interactive beverage container of claim 1 , wherein the data is transferred to the mobile device by a radio frequency.

3. The interactive beverage container of claim 1 , wherein the circuitry is attached and sealed to the underside of the cap.

4. The interactive beverage container of claim 1 , wherein the circuitry is embedded within the cap.

5. The interactive beverage container of claim 1 , wherein the broadcast area extends a distance that is less than the height of the beverage container.

6. The interactive beverage container of claim 1 , wherein a shielding element is embedded within the cap and wherein the shielding element prevents the transmission of the data through the cap.

7. The interactive beverage container of claim 1 , wherein the data transferred from the circuitry enables the mobile device to access audio or video content over a network.

8. The interactive beverage container of claim 1 , wherein the data transferred from the circuitry enables the mobile device to access content over a network, and wherein the content is dependent on the geographic location of the mobile device.

9. The interactive beverage container of claim 1 , wherein the data transferred from the circuitry enables the mobile device to access content over a network, and wherein the content is dependent on the time of access to the content by the mobile device.

10. The interactive beverage container of claim 1 , wherein the circuitry is an NFC tag.

11. A closure for a beverage container, the closure comprising: a top wall; an annular skirt extending downward from the top wall; and circuitry coupled to the top wall and configured to transmit radio signals; wherein the radio signals do not pass through the annular wall skirt and are receivable by a mobile device only when the closure is not attached to a beverage container, and wherein a shielding element is embedded within the top wall and the annular skirt.

12. The closure of claim 11 , wherein the circuitry is embedded within the top wall.

13. The closure of claim 11 , wherein the circuitry is attached and sealed to an underside of the top wall.

14. The closure of claim 11 , wherein the circuitry is configured to transmit radio signals toward and within a beverage container that the closure is secured to.

15. The closure of claim 14 , wherein the circuitry is configured to transmit radio signals no farther than the maximum height of the beverage container.

16. A method of transmitting data from a beverage container to a mobile device, the method comprising: receiving power electromagnetically at a communication chip of a beverage container closure to activate the communication chip; and transmitting data from the communication chip only in a direction of an open end of the closure when the closure is not attached to a beverage container, the data receivable by a mobile device, wherein the communication chip transmits data in a direction normal to an underside of the closure.

17. The method of transmitting data of claim 16 , further comprising transmitting second data from the communication chip when the closure attached to a beverage container, wherein the second data is different from the first data.

18. An interactive beverage container, comprising: a bottle; a cap for closing the beverage container by sealing an opening of the bottle; and circuitry attached to the cap, the circuitry configured to transmit data over a broadcast area, wherein when the beverage container is closed by the cap, the broadcast area of the circuitry does not extend outside the bottle, wherein when the beverage container is open, the broadcast area extends out from the cap and the data is receivable by a mobile device within the broadcast area, and wherein a shielding element is embedded within the cap and wherein the shielding element prevents the transmission of the data through the cap.

19. An interactive beverage container, comprising: a bottle; a cap for closing the beverage container by sealing an opening of the bottle; and circuitry attached to the cap, the circuitry configured to transmit first data over a first broadcast area and second data over a second broadcast area, wherein when the beverage container is closed by the cap, the first broadcast area of the circuitry does not extend outside the bottle, wherein when the beverage container is closed by the cap, the second broadcast area of the circuitry extends outside the bottle, and wherein when the beverage container is open, the first broadcast area extends out from the cap and the first data is receivable by a mobile device within the first broadcast area.

20. The interactive beverage container of claim 18 , wherein the circuitry is attached and sealed to an underside of the cap.

21. A closure for a beverage container, the closure comprising: a top wall; an annular skirt extending downward from the top wall; and circuitry coupled to the top wall and configured to transmit radio signals; wherein the radio signals do not pass through the annular skirt and are receivable by a mobile device only when the closure is not attached to a beverage container, wherein the circuitry is configured to transmit the radio signals toward and within a beverage container that the closure is secured to.

22. The closure of claim 21 , wherein a shielding element is embedded within the top wall and the annular skirt.

23. The closure of claim 21 , wherein the circuitry is configured to transmit second radio signals, and wherein the second radio signals are receivable by a mobile device when the closure is attached to the beverage container.

24. A method of transmitting data from a beverage container to a mobile device, the method comprising: receiving power electromagnetically at a communication chip of a beverage container closure to activate the communication chip; and transmitting first data from the communication chip only in a direction of an open end of the closure when the closure is not attached to a beverage container, the data receivable by a mobile device, and transmitting second data from the communication chip when the closure attached to a beverage container, wherein the second data is different from the first data.

25. The method of transmitting data of claim 24 , wherein the communication chip transmits data in a direction normal to an underside of the closure.

26. The interactive beverage container of claim 18 , wherein the data is transferred to the mobile device by a radio frequency.

27. The interactive beverage container of claim 18 , wherein the circuitry is embedded within the cap.

28. The interactive beverage container of claim 18 , wherein the broadcast area extends a distance that is less than the height of the beverage container.

29. The interactive bever

Assignees

• Pepsico Inc

Inventors

• Campbell Ryan
• TELESCA Bruno

Classifications

• H04W4/21

  for social networking applications · CPC title

• B65D1/0246

  Closure retaining means, e.g. beads, screw-threads · CPC title

• B65D51/245

  provided with decoration, information or contents indicating devices, labels (B65D81/366 takes precedence) · CPC title

• G06K19/07758

  arrangements for adhering the record carrier to further objects or living beings, functioning as an identification tag · CPC title

• B65D2203/10

  Transponders · CPC title