Display devices

Patent metadata

Field	Value
Publication number	US-10598357-B2
Application number	US-201916271395-A
Country	US
Kind code	B2
Filing date	Feb 8, 2019
Priority date	Mar 15, 2013
Publication date	Mar 24, 2020
Grant date	Mar 24, 2020

Abstract

A display device includes a base structure, a plurality of modules coupled to the base structure, where each of the modules include a plurality of actuator assemblies. Each of the actuator assemblies is individually controllable to move the actuator assemblies between a retracted state and a plurality of extended states. A controller is coupled to each of the modules and is programmed to control the actuator assemblies to move the actuator assemblies between the retracted state and the plurality of extended states.

First claim

What is claimed is:

1. A display device, comprising:
a plurality of lit elements located in the display device; and
a plurality of modules, the plurality of modules including both movable modules and non-movable modules;
wherein the movable modules are adapted to form a dynamic area of the display device; and
wherein the non-movable modules are adapted to form a stationary area of the display device.

2. The display device of claim 1 , wherein the stationary area includes at least one logo graphic.

3. The display device of claim 1 , wherein a height of the display device is 19.6 meters and a width of the display device is 12.25 meters.

4. The display device of claim 1 , wherein the movable modules each includes at least one actuator assembly positioned therein, with each at least one actuator assembly being individually controllable to move between a retracted state and a plurality of extended states, and a plurality of light modules being coupled to each at least one actuator assembly.

5. The display device of claim 4 , wherein the plurality of light modules each includes a plurality of light-emitting diodes, with each of the plurality of light-emitting diodes providing a plurality of colors.

6. The display device of claim 4 , further comprising a controller coupled to each one of the movable modules, the controller being programed to control each at least one actuator assembly as each at least one actuator assembly moves between the retracted state and the plurality of extended states.

7. The display device of claim 6 , wherein the controller accesses a video file to determine a desired state from among the retracted state and the plurality of extended states for each at least one actuator assembly.

8. The display device of claim 4 , wherein each at least one actuator assembly includes:
a stationary core;
a holding tube coupled to the stationary core;
a moving cube movably coupled to the holding tube; and
an actuator coupled between the holding tube and the moving cube, the actuator being programmed to move the moving cube between the retracted state and the plurality of extended states.

9. The display device of claim 8 , wherein the moving cube includes a plurality of panels removably coupled to one another and sized to be positioned about the holding tube.

10. The display device of claim 8 , wherein the actuator is a linear actuator, and wherein the linear actuator includes a servo motor positioned to slide the moving cube along the holding tube between the retracted state and the plurality of extended states.

11. The display device of claim 4 , further comprising a mechanical locking arrangement for securely locking each at least one actuator assembly in the retracted state.

12. A system for displaying content, the system comprising:
a display device including:
a plurality of lit elements located in the display device;
a plurality of modules, the plurality of modules including both movable modules and non-movable modules;
wherein the movable modules are adapted to form a dynamic area of the display device; and
wherein the non-movable modules are adapted to form a stationary area of the display device;

a computing device configured to generate content for the display device, the computing device including:
memory; and
a processor to execute instructions stored in the memory to control the plurality of movable modules.

13. The system of claim 12 , wherein the stationary area includes at least one logo graphic.

14. The system of claim 12 , wherein each one of the movable modules includes at least one actuator assembly positioned therein, with each at least one actuator assembly being individually controllable to move between a retracted state and a plurality of extended states, and a plurality of light modules being coupled to each at least one actuator assembly.

15. The system of claim 14 , wherein the plurality of light modules each includes a plurality of light-emitting diodes, with each of the plurality of light-emitting diodes providing a plurality of colors.

16. The system of claim 14 , wherein each at least one actuator assembly includes:
a stationary core;
a holding tube coupled to the stationary core;
a moving cube movably coupled to the holding tube; and
an actuator coupled between the holding tube and the moving cube, the actuator being programmed to move the moving cube between the retracted state and the plurality of extended states.

17. The system of claim 16 , wherein the moving cube includes a plurality of panels removably coupled to one another and sized to be positioned about the holding tube.

18. The system of claim 16 , wherein the actuator is a linear actuator, and wherein the linear actuator includes a servo motor positioned to slide the moving cube along the holding tube between the retracted state and the plurality of extended states.

19. The system of claim 14 , wherein the computing device is programmed to generate content for controlling the display device, the content including first content configured to control motion of each at least one actuator assembly and second content configured to control content displayed by the plurality of light modules, wherein the first content is a first video file that controls the motion of each at least one actuator assembly and the second content is a second video file that controls the content displayed by the plurality of light modules, with the first and second contents being synchronized so that the motion matches the content.

20. The system of claim 14 , further comprising a mechanical locking arrangement for securely locking each at least one actuator assembly in the retracted state.

Assignees

• Coca Cola Co

Inventors

• Jurewicz William Jefferson
• Squires James Allen
• Haroldson Barrett David
• Duarte Lawrence Alexander
• Hueske Jeremiah Matthew
• Kwong Lo Chi
• Roske Shawn
• Obelleiro Julio
• Perkins Mervin
• West Ryan
• Revelas Peter
• Kirschner Jonathan
• Marchbanks Lisa R
• Presten Marjorie
• Brown Kathrine Marie
• Billig Jeremy D
• Bryant Gregory Oren

Classifications

• G06F3/1446

  display composed of modules, e.g. video walls · CPC title

• G09F9/00

  Indicating arrangements for variable information in which the information is built-up on a support by selection or combination of individual elements (in which the variable information is permanently attached to a movable support G09F11/00; abacus G06C1/00; slide-rules G06G1/00) · CPC title

• G09G2320/0613

  The adjustment depending on the type of the information to be displayed · CPC title

• G09F2013/189

  Three dimensional effects · CPC title

• H05K7/00

  Constructional details common to different types of electric apparatus (casings, cabinets, drawers H05K5/00) · CPC title