Display devices

Patent metadata

Field	Value
Publication number	US-10208934-B2
Application number	US-201715854513-A
Country	US
Kind code	B2
Filing date	Dec 26, 2017
Priority date	Mar 15, 2013
Publication date	Feb 19, 2019
Grant date	Feb 19, 2019

Abstract

A display device includes a base structure, a plurality of modules coupled to the base structure, where each of the modules include a plurality of actuator assemblies. Each of the actuator assemblies is individually controllable to move the actuator assemblies between a retracted state and a plurality of extended states. A controller is coupled to each of the modules and is programmed to control the actuator assemblies to move the actuator assemblies between the retracted state and the plurality of extended states.

First claim

What is claimed is:

1. A display device, comprising:
a main display, the main display including lighting in both a stationary area and a dynamic area, the stationary area including at least one logo graphic;
a base structure;
a plurality of movable modules mounted to the base structure so as to form the dynamic area of the main display, each one of the plurality of movable modules including at least one actuator assembly positioned therein, with each at least one actuator assembly being individually controllable to move between a retracted state and a plurality of extended states; and
a plurality of non-movable modules mounted to the base structure so as to form the stationary area of the main display.

2. The display device of claim 1 , further comprising a side display, the side display including a plurality of lit elements to further enhance the display device.

3. The display device of claim 1 , further comprising a plurality of light modules coupled to each at least one actuator assembly.

4. The display device of claim 3 , wherein the plurality of light modules each includes a plurality of light-emitting diodes, with each of the plurality of light-emitting diodes providing a plurality of colors.

5. The display device of claim 1 , further comprising a controller coupled to each one of the plurality of movable modules, the controller being programmed to control each at least one actuator assembly as each at least one actuator assembly moves between the retracted state and the plurality of extended states.

6. The display device of claim 5 , wherein the controller accesses a video file to determine a desired state from among the retracted state and the plurality of extended states for each at least one actuator assembly.

7. The display device of claim 1 , wherein each at least one actuator assembly includes:
a stationary core;
a holding tube coupled to the stationary core;
a moving cube movably coupled to the holding tube; and
an actuator coupled between the holding tube and the moving cube, the actuator being programmed to move the moving cube between the retracted state and the plurality of extended states.

8. The display device of claim 7 , wherein the moving cube includes a plurality of panels removably coupled to one another and sized to be positioned about the holding tube.

9. The display device of claim 7 , wherein the actuator is a linear actuator, and wherein the linear actuator includes a servo motor positioned to slide the moving cube along the holding tube between the retracted state and the plurality of extended states.

10. A system for displaying content, the system comprising:
a display device including:
a main display, the main display including lighting in both a stationary area and a dynamic area, the stationary area including at least one logo graphic;
a base structure;
a plurality of movable modules mounted to the base structure so as to form the dynamic area of the main display, each one of the plurality of movable modules including at least one actuator assembly positioned therein, with each at least one actuator assembly being individually controllable to move between a retracted state and a plurality of extended states;
a plurality of non-movable modules mounted to the base structure so as to form the stationary area of the main display; and
a controller coupled to each one of the plurality of movable modules, the controller being programmed to control each at least one actuator assembly as each at least one actuator assembly moves between the retracted state and the plurality of extended states;

a computing device configured to generate content for the display device, the computing device including memory; and
a processing system encoding instructions that, when executed by the processing system, cause the processing system to control each at least one actuator assembly.

11. The system of claim 10 , further comprising a side display, the side display including a plurality of lit elements to further enhance the display device.

12. The system of claim 10 , further comprising a plurality of light modules coupled to each at least one actuator assembly.

13. The system of claim 12 , wherein the plurality of light modules each includes a plurality of light-emitting diodes, with each of the plurality of light-emitting diodes providing a plurality of colors.

14. The system of claim 12 , wherein the computing device is programmed to generate content for controlling the display device, the content including first content configured to control motion of each at least one actuator assembly and second content configured to control content displayed by the plurality of light modules, wherein the first content is a first video file that controls the motion of each at least one actuator assembly and the second content is a second video file that controls the content displayed by the plurality of light modules, with the first and second contents being synchronized so that the motion matches the content.

15. The system of claim 10 , wherein each at least one actuator assembly includes:
a stationary core;
a holding tube coupled to the stationary core;
a moving cube movably coupled to the holding tube; and
an actuator coupled between the holding tube and the moving cube, the actuator being programmed to move the moving cube between the retracted state and the plurality of extended states.

16. The system of claim 15 , wherein the moving cube includes a plurality of panels removably coupled to one another and sized to be positioned about the holding tube.

17. The system of claim 15 , wherein the actuator is a linear actuator, and wherein the linear actuator includes a servo motor positioned to slide the moving cube along the holding tube between the retracted state and the plurality of extended states.

18. A method for controlling a display device, the display device including a main display, the main display including a stationary area and a dynamic area, the stationary area including at least one logo graphic, the method comprising:
sending a first signal for controlling at least one actuator assembly, the first signal being a first video file that controls the motion of the at least one actuator assembly, with the at least one actuator assembly being individually controllable to move between a retracted state and a plurality of extended states;
sending a second signal for controlling at least one light module, the second signal being a second video file that controls the content displayed by the at least one light module, with the at least one light module being coupled to the at least one actuator assembly;
synchronizing the first and second signals to generate a desired effect on the display device;
displaying a three dimensional visualization of the display device;
generating three dimensional content from the three dimensional visualization; and
controlling the at least one actuator and the at least one light module using the three dimensional content.

19. The method of claim 18 , wherein the at least one actuator assembly includes:
a stationary core;
a holding tube coupled to the stationary core;
a moving cube movably coupled to the holding tube; and
an actuator coupled between the holding tube and the moving cube, the actuator being programmed to move the moving cube between the retracted state and the plurality of extended states.

20. The method of claim 19 , wherein the moving cube includes a plurality of panels removably coupled to one another and sized to be positio

Assignees

• Coca Cola Co

Inventors

• Jurewicz William Jefferson
• Squires James Allen
• Haroldson Barrett David
• Duarte Lawrence Alexander
• Hueske Jeremiah Matthew
• Kwong Lo Chi
• Roske Shawn
• Obelleiro Julio
• Perkins Mervin
• West Ryan
• Revelas Peter
• Kirschner Jonathan
• Marchbanks Lisa R
• Presten Marjorie
• Brown Kathrine Marie
• Billig Jeremy D
• Bryant Gregory Oren

Classifications

• G09G5/10

  Intensity circuits · CPC title

• G06T19/00

  Manipulating three-dimensional [3D] models or images for computer graphics · CPC title

• G09G5/02

  characterised by the way in which colour is displayed {(details of colour display specific for CRTs G09G1/28; specific for flat matrix panels other than liquid crystal displays G09G3/2003; specific for liquid crystal displays G09G3/3607)} · CPC title

• G06F3/04845

  for image manipulation, e.g. dragging, rotation, expansion or change of colour · CPC title

• G09F13/00

  Illuminated signs; Luminous advertising (G09F9/00, G09F11/00 take precedence; control of displays in general using static means to present variable information G09G) · CPC title