Providing structured data in real-time communications

Patent metadata

Field	Value
Publication number	US-10304102-B2
Application number	US-201614991433-A
Country	US
Kind code	B2
Filing date	Jan 8, 2016
Priority date	Jan 8, 2016
Publication date	May 28, 2019
Grant date	May 28, 2019

Abstract

One or more embodiments of the disclosure provide systems and methods for improving a user experience for performing transactions between potential buyers and sellers online via real-time communications. For example, a social marketplace system enables a potential buyer to initiate a real-time communication with a seller without the potential buyer having to provide contextual information regarding the item to the seller. In one or more embodiments, the social marketplace system provides a banner, in connection with the real-time communication, populated with structured data associated with the item that the potential buyer and the seller are discussing.

First claim

What is claimed is:

1. A computer-implemented method comprising:
providing, by a server device and to a client device associated with a first user, a content item associated with an item for sale by a seller;
receiving, by the server device, a request from the first user with respect to the content item to initiate a communication with the seller;
identifying, by the server device, structured data associated with the for sale item from the content item;
generating, by the server device and within a graphical user interface, a real-time communication session between the first user and the seller that includes the identified structured data, wherein the identified structured data is displayed within a banner in a fixed location within the graphical user interface;
providing, within a communication application on the client device associated with the first user, the graphical user interface comprising real-time communication session that includes the identified structured data; and
maintaining the fixed location of the banner comprising the identified structured data within the graphical user interface as communications are added to the real-time communication session and scroll out of the graphical user interface.

2. The method of claim 1 , wherein the identified structured data comprises a status of the item for sale that is dynamically updated to reflect availability of the item.

3. The method of claim 2 , wherein the identified structured data further comprises a title, a price, and a location, and an image of the for sale item.

4. The method of claim 3 , further comprising displaying to the client device associated with the first user, in connection with the identified structured data of the real-time communication session, a purchase option for the first user to purchase the for sale item.

5. The method of claim 4 , further comprising:
detecting a selection of the purchase option;
providing, to the client device associated with the first user and within the real-time communication session, an option to modify the price of the for sale item;
receiving, from the client device associated with the first user within the real-time communication session, a modified price for the for sale item;
providing, to the client device associated with the seller within the real-time communication session, the modified price for the for sale item; and
receiving, from the client device associated with the seller within the real-time communication session, an acceptance or rejection of the modified price for the for sale item.

6. The method of claim 5 , further comprising processing a purchase of the for sale item for the first user at the modified price based upon the client device associated with the seller providing acceptance of the modified price.

7. The method of claim 6 , further comprising providing, to the client device associated with the first user and the client device associated with the seller, a receipt for the purchase of the item within the real-time communication session, the receipt comprising the structured data and the modified price.

8. The method of claim 4 , further comprising displaying, within the real-time communication session, a selectable option for the first user to send money to a second user separate from the purchase option for the first user to purchase the for sale item.

9. The method of claim 1 , further comprising:
providing, to a client device associated with a second user, the content item having the item for sale by the seller;
detecting, by the client device associated with the second user, a selection with respect to the content item to initiate a new real-time communication between the second user and the seller;
creating an additional real-time communication session between the second user and the seller, wherein the additional real-time communication session is separated from the first real-time communication session between the first user and the seller; and
providing the identified structured data within the additional real-time communication session to the client device associated with second user.

10. The method of claim 9 , further comprising:
detecting that the first user purchased the for sale item; and
in response to determining that the for sale item has been purchased:
marking the for sale item as sold within the real-time communication session between the first user and the seller; and
marking the for sale item as sold within the additional real-time communication session between the second user and the seller.

11. The method of claim 10 , further comprising marking the for sale item as sold across multiple communication platforms, wherein the multiple communication platforms comprise a mobile application communication platform, a web-interface communication platform, and a multimedia communication platform.

12. The method of claim 1 , wherein receiving the request from the client device associated with the first user with respect to the content item to initiate a communication with the seller is in response to the first user selecting a messaging option within the content item.

13. A system comprising:
at least one processor; and
at least one non-transitory computer readable storage medium storing instructions that, when executed by the at least one processor, cause the system to:
provide, to a first user, a content item associated with an item for sale by a seller;
receive a request from the first user with respect to the content item to initiate a communication with the seller;
identify structured data associated with the for sale item from the content item;
generate, within a graphical user interface, a real-time communication session between the first user and the seller that includes the identified structured data, wherein the identified structured data is displayed within a banner in a fixed location within the graphical user interface;
provide, within a communication application on the client device associated with the first user, the graphical user interface comprising real-time communication session that includes the identified structured data; and
maintain the fixed location of the banner comprising the identified structured data within the graphical user interface as communications are added to the real-time communication session and scroll out of the graphical user interface.

14. The system of claim 13 , further comprising instructions that, when executed by the at least one processor, cause the system to:
provide, to a client device associated with a second user, the content item having the item for sale by the seller;
detect, by the client device associated with the second user, a selection with respect to the content item to initiate a new real-time communication between the second user and the seller;
create an additional real-time communication session between the second user and the seller, wherein the additional real-time communication session is separated from the first real-time communication session between the first user and the seller; and
providing the identified structured data within the additional real-time communication session to the client device associated with second user.

15. The system of claim 14 , further comprising instructions that, when executed by the at least one processor, cause the system to:
detect that the first user purchased the for sale item; and
in response to determining that the for sale item has been purchased:
mark the for sale item as sold within the real-time communication session between the first user and the seller; and
mark the for sale item as sold within the additional re

Assignees

• Facebook Inc

Inventors

• Cheng Derek Chirk Yin
• Lo Kwok Ngai Eric
• Wong Lui Lui
• Davis Stephen Moore
• Pan Bowen
• Tanner Christopher Richard
• Fogu Francesco
• Song Shuo

Classifications

• G06Q10/40

  Business processes related to social networking or social networking services · CPC title

• G06Q50/02

  Agriculture; Fishing; Forestry; Mining · CPC title

• G06Q30/0601

  Electronic shopping [e-shopping] · CPC title

• H04L65/4015

  where at least one of the additional parallel sessions is real time or time sensitive, e.g. white board sharing, collaboration or spawning of a subconference · CPC title

• H04L65/1069

  Session establishment or de-establishment · CPC title