Methods and apparatuses for pay-per-call advertising in mobile/wireless applications

US10074110B2 · US · B2

Patent metadata
FieldValue
Publication numberUS-10074110-B2
Application numberUS-26901008-A
CountryUS
Kind codeB2
Filing dateNov 11, 2008
Priority dateOct 6, 2003
Publication dateSep 11, 2018
Grant dateSep 11, 2018

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  1. Title

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  2. Abstract

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  5. First independent claim

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Abstract

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Methods and apparatuses to connect telephone calls and track information about the telephone calls resulting from advertisements on mobile/wireless media channels. In one embodiment, a method includes: assigning a telephone number to an advertiser, one of the telephone number and a reference to the telephone number to be included in an advertisement provided to an end user via a wireless media; and, monitoring telephone connections to the telephone number to bill the advertiser for the advertisement in response to each telephone connection to the telephone number. In one embodiment, a method includes: a first party providing an advertisement to a mobile device on behalf of an advertiser, the advertisement to include at least a reference to a telephonic connection with the advertiser; and, the first party collecting a fee from the advertiser in response to a telephonic connection being established between the advertiser and customer.

First claim

Opening claim text (preview).

The invention claimed is: 1. A method comprising: detecting, via a routing apparatus, a location of a mobile device; determining a location of an advertiser, associated with an advertisement, in a detected geographic area of the detected location of the mobile device; automatically providing content of a content provider, via a wireless communication network, to the mobile device in response to detecting that the mobile device entered a wireless access zone of the detected geo…

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What does patent US10074110B2 cover?
Methods and apparatuses to connect telephone calls and track information about the telephone calls resulting from advertisements on mobile/wireless media channels. In one embodiment, a method includes: assigning a telephone number to an advertiser, one of the telephone number and a reference to the telephone number to be included in an advertisement provided to an end user via a wireless media;…
Who is the assignee on this patent?
Agarwal Anuj, Ahuja Nitin, Altberg Ebbe, and 4 more
What technology area does this patent fall under?
Primary CPC classification G06Q30/02. Mapped technology areas include Physics.
When was this patent published?
Publication date Tue Sep 11 2018 00:00:00 GMT+0000 (Coordinated Universal Time) (B2). Legal status and post-grant events are not shown on this page.
What related patents are in patentsdb?
We list 7 related publications on this page (citations in our corpus or others sharing the same primary CPC).