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Systems and methods to provide advertisements for real time communications

US9105032B2 · US · B2

Patent metadata
FieldValue
Publication numberUS-9105032-B2
Application numberUS-11455608-A
CountryUS
Kind codeB2
Filing dateMay 2, 2008
Priority dateMay 3, 2007
Publication dateAug 11, 2015
Grant dateAug 11, 2015

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  1. Title

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  2. Abstract

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  3. Assignees and inventors

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  4. Key dates

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  5. First independent claim

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  6. CPC / IPC classifications

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  7. Citations and related patents

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Abstract

Official abstract text for this publication.

Systems and methods to provide advertisements based on the content of documents in which the advertisements are presented. One embodiment includes: a web server to receive a request for an advertisement in reference to a document provided to a user by a content provider; a backend server to identify the advertisement based on relevancy of the advertisement to the content of the document and to associate a communication reference with the advertisement and the content provider, the web server to provide the advertisement and the reference for inclusion in the document; and a telecommunication server coupled to a session border controller and the backend server to receive a connection request via the reference, to determine contact information of the advertiser and identify the content provider based on the reference, and to establish the connection between the user and the advertiser using the determined contact information.

First claim

Opening claim text (preview).

What is claimed is: 1. A method, comprising: processing, by a web server, a request for an advertisement in reference to a document provided to a client system by a content server, the request received from the client system or the content server; responsive to the processing the request, determining, by an advertisement server coupled to the web server, a set of keywords representing content of the document; based at least in part on the set of keywords, searching, by the adv…

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View patent family 39940263

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Frequently asked questions

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What does patent US9105032B2 cover?
Systems and methods to provide advertisements based on the content of documents in which the advertisements are presented. One embodiment includes: a web server to receive a request for an advertisement in reference to a document provided to a user by a content provider; a backend server to identify the advertisement based on relevancy of the advertisement to the content of the document and to …
Who is the assignee on this patent?
Altberg Ebbe, Faber Scott, Hirson Ron, and 3 more
What technology area does this patent fall under?
Primary CPC classification G06Q30/02. Mapped technology areas include Physics.
When was this patent published?
Publication date Tue Aug 11 2015 00:00:00 GMT+0000 (Coordinated Universal Time) (B2). Legal status and post-grant events are not shown on this page.
What related patents are in patentsdb?
We list 8 related publications on this page (citations in our corpus or others sharing the same primary CPC).