Packaging scheme for a plurality of consumer goods

Patent metadata

Field	Value
Publication number	US-10053258-B2
Application number	US-201514962341-A
Country	US
Kind code	B2
Filing date	Dec 8, 2015
Priority date	Dec 9, 2014
Publication date	Aug 21, 2018
Grant date	Aug 21, 2018

Abstract

A packaging scheme for identifying consumer goods affiliated with, made and/or sold by a company and/or brand. The packaging scheme provides for a first product and a second product where the first product and the second product are different products, and a first package containing the first product and a second package containing both the first product and the second product. A first visual cue and/or a first packaging construction cue are associated with the first product. A second visual cue and/or a second packaging construction cue are associated with the second product, such that the first package has a first visual cue and/or a first packaging construction cue, while the second package has both a (i) first visual cue and/or a first packaging construction cue, and (ii) a second visual cue and/or a second packaging construction cue.

First claim

What is claimed is:

1. A plurality of related consumer products at least partially contained in at least two packages comprising:
a first consumer package at least partially containing a first consumer product, said first package having at least a first principal communication zone having a first indicium;
a second consumer package at least partially containing said first consumer product and a second consumer product, said second consumer package having at least a second principal communication zone having said first indicium and a second indicium;
wherein said first indicium is associated with said first consumer product and said second indicium is associated with said second consumer product, where said second consumer product is different from said first consumer product,
wherein said first consumer product is a tampon, and the second consumer product is one of a wipe and a feminine care napkin,
wherein said first consumer package and said second consumer package have a product scheme and a packaging scheme,
wherein said first indicium is one of a first visual cue and a first packaging structure cue; and
wherein said second indicium is one of a second visual cue and a second packaging structure cue.

2. The plurality of related consumer products of claim 1 , further comprising a third consumer package at least partially containing said second consumer product, said third consumer package having a third principal communication zone having said second indicium.

3. The plurality of related consumer products of claim 1 , wherein said second principal communication zone has symmetry with respect to said first indicium and said second indicium.

4. The plurality of related consumer products of claim 1 , wherein said first indicium comprises a first quantitative indicium about said first consumer product, and said second indicium comprises a second quantitative indicium about said second consumer product.

5. The plurality of related consumer products of claim 4 , wherein said first indicium and said second indicium are proportionally sized within said second principal communication zone based on the first quantitative indicium and second quantitative indicium.

6. The plurality of related consumer products of claim 1 , wherein said first indicium and said second indicium on said second principal communication zone are proportional to the volume of said first consumer product and said second consumer product within said second package, respectively.

7. The plurality of related consumer products of claim 1 , wherein said second consumer package has an exterior surface opposite an interior surface, wherein said second consumer package comprises at least one of a port and/or an at least partially translucent portion of said exterior surface such that at least one of said first consumer product is at least partially visible.

8. The plurality of related consumer products of claim 7 , wherein at least one of said second consumer product and/or a wrapper of said second consumer product is at least partially visible.

9. The plurality of related consumer products of claim 7 , wherein said second consumer package has at least two ports and/or at least partially translucent portions of said exterior surface.

10. The plurality of related consumer products of claim 1 , wherein said first consumer package and said second consumer package each have a swoosh.

11. The plurality of related consumer products of claim 1 , wherein said first indicium on said second consumer package is proportional to the first consumer product contained within said second consumer package.

12. The plurality of related consumer products of claim 1 , wherein said second consumer package comprises a visual indicium such as at least two silhouettes, wherein a first silhouette corresponds to said first consumer product and has a first aesthetic, and a second silhouette corresponds to a second consumer product and has a second aesthetic.

13. The plurality of related consumer products of claim 12 , wherein said first consumer package comprises a visual indicium comprising at least one silhouette, wherein said first silhouette corresponds to said first consumer product and said first silhouette has a first aesthetic on said first consumer package.

14. The plurality of related consumer products of claim 12 , wherein said first silhouette is positioned on said second package such that said first silhouette is at least partially on a first principal communication zone and a second adjacent communication zone.

15. The plurality of related consumer products of claim 1 , wherein said second package has a perforation.

16. The plurality of related consumer products of claim 1 , wherein said second package is separable into at least two sub-packages, wherein a first sub-package and a second sub-package are connectable by attachment means.

17. The plurality of related consumer products of claim 16 , wherein at least one of said sub-packages comprises at least one of said first consumer product and at least one of said second consumer product.

18. The plurality of related consumer products of claim 1 , wherein at least one of said first consumer product and said second consumer product is more accessible than the remaining first and second consumer products.

19. The plurality of related consumer products of claim 1 , wherein said second consumer package permits removal of said first consumer product and said second consumer product with one hand.

Assignees

• Edgewell Personal Care Brands Llc
• Edgewell Personal Care Brands Llc

Inventors

• Bergquist Ilona
• Buell Sezen
• De Oliveira Ricardo
• Dietrich Anna
• Gerlach Danielle Kay
• Ogunade Adebimpe
• Timmers Richard
• Nigam Pankaj
• Hillegass Kyle
• Rosasco Iii Robert F

Classifications

• G09F23/00

  Advertising on or in specific articles, e.g. ashtrays, letter-boxes (on or in vehicles G09F21/00) · CPC title

• B65D2203/00

  Decoration means, markings, information elements, contents indicators · CPC title

• B65D5/4212 Primary

  Information or decoration elements, e.g. content indicators, or for mailing (B65D5/522 takes precedence) · CPC title

• A47F7/00

  Show stands, hangers, or shelves, adapted for particular articles or materials {(A47F5/0006 takes precedence)} · CPC title

• B65D5/4204

  Inspection openings or windows · CPC title