Visually-coordinated absorbent product

Patent metadata

Field	Value
Publication number	US-8936584-B2
Application number	US-201213552139-A
Country	US
Kind code	B2
Filing date	Jul 18, 2012
Priority date	Dec 30, 2003
Publication date	Jan 20, 2015
Grant date	Jan 20, 2015

Abstract

A visually-coordinated absorbent product includes an absorbent article component including a garment side outer cover and a body side liner, wherein the article component has at least a first and second visual characteristic, and wherein the first visual characteristic is different from the second visual characteristic. The absorbent product also includes a first packaging component including at least first and second visual characteristics, wherein first and second visual characteristics of the absorbent article are coordinated to the first and second visual characteristics of the packaging component, and wherein at least a portion of one of the garment side outer cover and the body side liner is configured with the article component first visual characteristic and at least a portion of one of the garment side outer cover and the body side liner is configured with the article component second visual characteristic.

First claim

What is claimed is:

1. A visually-coordinated absorbent product comprising:
an absorbent article component comprising a garment side outer cover, a body side liner, and an absorbent core positioned between the body side liner and the garment side outer cover, wherein the article component has at least a first and second visual characteristic, wherein the first visual characteristic is different from the second visual characteristic; and
a first packaging component comprising at least first and second visual characteristics, wherein the first and second visual characteristics of the absorbent article are coordinated to the first and second visual characteristics of the first packaging component, wherein the article component is disposed in the first packaging component, and wherein at least a portion of one of the garment side outer cover and the body side liner is configured with the absorbent component first visual characteristic and at least a portion of one of the garment side outer cover and the body side liner is configured with the absorbent component second visual characteristic.

2. The visually-coordinated absorbent product of claim 1 , further comprising a second packaging component having the at least the first packaging component first and second visual characteristics, wherein the first packaging component is disposed in the second packaging component.

3. The visually-coordinated absorbent product of claim 1 , wherein the article component further comprises a substrate positioned between the body side liner and the absorbent core, wherein the substrate comprises at least one of the article component first or second visual characteristics.

4. The visually-coordinated absorbent product of claim 1 , wherein the first and second visual characteristics comprise a first color characteristic and a second color characteristic.

5. The visually-coordinated absorbent product of claim 4 , wherein the first color characteristic comprises white color and wherein the second color characteristic is a color selected from the group consisting of black, yellow, orange, purple, green, red, blue and pink.

6. The visually-coordinated absorbent product of claim 4 , wherein the first color characteristic of the article component has a first hue and wherein the first color characteristic of the packaging component has a second hue, wherein the first hue is within about 120° of the second hue.

7. The visually-coordinated absorbent product of claim 6 , wherein the second color characteristic of the article component has a third hue and wherein the second color characteristic of the packaging component has a fourth hue, wherein the third hue is within about 120° of the fourth hue.

8. The visually-coordinated absorbent product of claim 4 , wherein the first color characteristic of the article component has a first value and wherein the first color characteristic of the packaging component has a second value, wherein the difference between the first and second values is within 5% of maximum.

9. The visually-coordinated absorbent product of claim 1 , wherein at least one of the first and second visual characteristics comprises a pattern characteristic.

10. The visually-coordinated absorbent product of claim 1 , wherein the first visual characteristic comprises a color characteristic and the second visual characteristic comprises a pattern characteristic.

11. The visually-coordinated absorbent product of claim 10 , wherein the pattern is formed by printing, embossing, bonding, layering or aperturing and the color characteristic comprises a hue selected from the group consisting of yellow, orange, purple, green, red, and blue.

12. The visually-coordinated absorbent product of claim 1 , wherein the packaging component comprises a non-woven material.

13. The visually-coordinated absorbent product of claim 1 , wherein the garment side outer cover comprises the first and second visual characteristics.

14. The visually-coordinated absorbent product of claim 1 , wherein the at least one of the first or second visual characteristics visually is provided by an adhesive used to adhere the absorbent core to the garment side outer cover.

15. The visually-coordinated absorbent product of claim 1 , wherein the article component comprises a third visual characteristic and the packaging component comprises the third visual characteristic.

16. The visually-coordinated absorbent product of claim 1 , wherein one of the first or second visual characteristics comprises a shape.

17. The visually-coordinated absorbent product of claim 1 , wherein at least one of the visual characteristics is connected to another sense selected from olfactory or feel.

18. The visually-coordinated absorbent product of claim 1 , wherein at least one visual characteristic comprises texture, transmittance/opacity, gloss, or sheen.

19. A visually-coordinated absorbent product comprising:
an absorbent article component comprising a body side liner, a garment side outer cover and an absorbent core disposed between the body side liner and the garment side outer cover;
a first packaging component having at least first and second visual characteristics, wherein the article component is disposed in the first packaging component;
a second packaging component having the at least the first and second visual characteristics, wherein the first packaging component is disposed in the second packaging component; and
a third packaging component having the at least the first and second visual characteristics, wherein the second packaging component is disposed in the third packaging component.

20. A visually-coordinated absorbent product comprising:
an absorbent article component comprising a garment side outer cover, a body side liner, and an absorbent core positioned between the body side liner and the garment side outer cover, wherein the article component has at least a first and second visual characteristic, wherein the first visual characteristic is different from the second visual characteristic; and
a packaging component comprising at least first and second visual characteristics, wherein first and second visual characteristics of the absorbent component are coordinated to the first and second visual characteristics of the packaging component, wherein the article component is disposed in the packaging component, and wherein at least a portion of one of the body side liner and the garment side outer cover is configured with the first visual characteristic of the article component and at least a portion of the other of the body side liner and the garment side outer cover is configured with the second visual characteristic of the article component.

Assignees

• Zander Teresa Marie
• Bryant Kristi Jo
• Haase Debra A
• Heyrman Sheila Marie
• Hoertsch Kim
• Loyd Adrienne Rae
• Reeves William Grover
• Woltman Garry Roland
• Tower Theodore T
• Pozniak Jennifer
• Heck Angela Rae
• Hantke Richard Joseph
• Kimberly Clark Co

Inventors

• Zander Teresa Marie
• Bryant Kristi Jo
• Haase Debra A
• Heyrman Sheila Marie
• Hoertsch Kim
• Loyd Adrienne Rae
• Reeves William Grover
• Woltman Garry Roland
• Tower Theodore T
• Pozniak Jennifer
• Heck Angela Rae
• Hantke Richard Joseph

Classifications

• A61F13/15 Primary

  Absorbent pads, e.g. sanitary towels, swabs or tampons for external or internal application to the body; Supporting or fastening means therefor; Tampon applicators · CPC title

• A61F2013/8497

  having decorations or indicia means · CPC title

• A61F13/5513

  packaging of feminine sanitary napkins · CPC title

• A61F13/551

  Packaging before or after use {(general packaging of absorbent pads B65D85/00)} · CPC title

• A61F13/5514 Primary

  each item packaged single · CPC title