Methods and apparatus to determine a duration of media presentation based on tuning session duration

Patent metadata

Field	Value
Publication number	US-RE49120-E
Application number	US-202016886724-A
Country	US
Kind code	E1
Filing date	May 28, 2020
Priority date	Oct 8, 2015
Publication date	Jun 28, 2022
Grant date	Jun 28, 2022

Abstract

Methods, apparatus, systems and articles of manufacture are disclosed to monitor media presentation to determine a period of media presentation based on tuning session period are disclosed. Example methods disclosed herein include determining a first tuning session based on a period of time between channel changes of a first media presentation device, determining first presentation session data within the determined first tuning session, determining a model relating the first tuning session with the first presentation session data, determine a second tuning session for tuning data from a second media presentation device, selecting the model for the second tuning session, based on a match of a first duration of the second tuning session and a second duration associated with the model, and estimating second presentation session data for the second tuning session based on the model.

First claim

What is claimed is:

1. A method for determining media presentation sessions based on tuning session data, the method comprising:
obtaining, by executing an instruction with a processor, a first tuning session duration indicative of an amount of time between channel changes of a first media presentation device at a first media presentation location;
obtaining by executing an instruction with the processor, a first presentation session duration of media presented within the first tuning session duration;
storing, by executing an instruction with the processor, a relation between the a first tuning session duration and the a first presentation session duration in a model corresponding to the first tuning session duration, the first tuning session duration indicative of an amount of time between channel changes of a first media presentation device at a first media presentation location, the first presentation session duration for media presented within the first tuning session duration;
obtaining, by executing an instruction with the processor, a second tuning session duration indicative of an amount of time between channel changes of a second media presentation device at a second media presentation location;
selecting the model from storage based on a match of the first tuning session duration and the a second tuning session duration, the second tuning session duration indicative of an amount of time between channel changes of a second media presentation device at a second media presentation location;
estimating a second presentation session duration of media presented within the second tuning session duration based on the model; and
presenting, by executing an instruction with the processor, a report including the second presentation session duration.

2. The method of claim 1 , wherein the first tuning session duration and the first presentation session duration are received from a metering device.

3. The method of claim 1 , wherein the model is determined based on the first tuning session duration.

4. The method of claim 1 , wherein the first presentation session duration includes data related to when the first media presentation device is powered on.

5. The method of claim 1 , wherein the first presentation session duration includes data related to when a user is present at a location of the first media presentation device.

6. The method of claim 1 , wherein estimating the second presentation session duration for the tuning session data is based on the first presentation session duration, the second presentation session duration including at least one of a first presentation session within the tuning session data, a last presentation session within the tuning session data, or a total presentation session within the tuning session data.

7. The method of claim 1 , wherein the model includes at least one of a conditional probability, an expected value, a frequency distribution, or a cumulative distribution based on the first presentation session duration.

8. The method of claim 1 , further including combining data in the model based on tuning session durations that are within a threshold range.

9. The method of claim 1 , wherein the second media presentation device is a set top box.

10. An apparatus to determine media presentation sessions based on tuning session data, the apparatus comprising:
a tuning session determiner to obtain a first tuning session duration indicative of an amount of time between channel changes of a first media presentation device at a first media presentation location;
a presentation session determiner to obtain a first presentation session duration of media presented within the first tuning session duration;
a modeler to
at least one memory;
instructions in the apparatus; and
processor circuitry to execute the instructions to:
store a model in the at least one memory including a relation between the a first tuning session duration and the a first presentation session duration in a model corresponding to the first tuning session duration, the first tuning session duration indicative of an amount of time between channel changes of a first media presentation device at a first media presentation location, the first presentation session duration for media presented within the first tuning session duration;
a receiver to obtain a second tuning session duration indicative of an amount of time between channel changes of a second media presentation device at a second media presentation location; and
a presentation session estimator to:
select the model from storage the at least one memory based on a match of the first tuning session duration and the a second tuning session duration, and the second tuning session duration indicative of an amount of time between channel changes of a second media presentation device at a second media presentation location;
estimate a second presentation session duration of media presented within the second tuning session duration based on the model; and

a reporter to present a report including the second presentation session duration, at least one of the tuning session determiner, the presentation session determiner, the modeler, the receiver, the presentation session estimator, or the reporter including hardware.

11. The apparatus of claim 10 , wherein the first tuning session duration and the first presentation session duration are received from a metering device.

12. The apparatus of claim 10 , wherein the modeler is to determine model is based on the first tuning session duration.

13. The apparatus of claim 10 , wherein the first presentation session duration includes data related to when the first media presentation device is powered on.

14. The apparatus of claim 10 , wherein the first presentation session duration includes data related to when a user is present at a location of the first media presentation device.

15. The apparatus of claim 10 , wherein the presentation session estimator is processor circuitry is to execute the instructions to estimate the second presentation session duration for the tuning session data based on the first presentation session duration, the second presentation session duration including at least one of a first presentation session within the tuning session data, a last presentation session within the tuning session data, or a total presentation session within the tuning session data.

16. The apparatus of claim 10 , wherein the model includes at least one of a conditional probability, an expected value, a frequency distribution, or a cumulative distribution based on the first presentation session duration.

17. The apparatus of claim 10 , wherein the modeler is processor circuitry is to execute the instructions to combine data in the model based on tuning session durations that are within a threshold range.

18. The apparatus of claim 10 , wherein the second media presentation device is a set top box.

19. A non-transitory computer readable medium comprising instructions that, when executed, cause a machine to:
obtain a first tuning session duration indicative of an amount of time between channel changes of a first media presentation device at a first media presentation location;
obtain a first presentation session duration of media presented within the first tuning session duration;
store a relation between the a first tuning session duration and the a first presentation session duration in a model corresponding to the first tuning session duration, the first tuning session duration indicative of an amount of time between channel changes

Assignees

• Nielsen Co Us Llc

Inventors

• Sheppard Michael
• Sullivan Jonathan
• Lipa Peter
• Terrazas Alejandro

Classifications

• H04N21/4667

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• H04N21/252 Primary

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• H04N21/44222

  Analytics of user selections, e.g. selection of programmes or purchase activity (monitoring of user selections in data processing systems G06F11/34; arrangements for monitoring the user's behaviour or opinions in broadcast systems H04H60/33) · CPC title