Flexible analytics-driven webpage design and optimization

Patent metadata

Field	Value
Publication number	US-9996513-B2
Application number	US-201414484787-A
Country	US
Kind code	B2
Filing date	Sep 12, 2014
Priority date	Sep 12, 2014
Publication date	Jun 12, 2018
Grant date	Jun 12, 2018

Abstract

In an approach for selecting a version of a webpage to present to a user, a processor receives a request to access a webpage from a device, wherein the webpage includes a plurality of versions of the webpage. A processor receives information about the device. A processor determines a version of the webpage to present, based on the information about the device and a predefined goal associated with the webpage. A processor causes the version of the webpage to be presented.

First claim

What is claimed is:

1. A method for selecting a version of a webpage to present to a user, the method comprising:
receiving, by one or more processors, an indication of a user accessing a webpage, wherein the webpage includes a plurality of versions of the webpage, wherein the webpage is comprised of one or more modules, and wherein each version of the plurality of versions of the webpage comprises a different layout of the one or more modules;
retrieving, by one or more processors, a predefined goal associated with the webpage, wherein the predefined goal includes: a higher number of sales, higher dollar amount per sale, length of time a user is on the webpage, and number of reviews written;
monitoring, by one or more processors, usage information of the user accessing the plurality of versions of the webpage, based on the predefined goal associated with the webpage, wherein the monitored usage information includes: cursor location, mouse clicks, idle time, HTML pages loaded, data accessed, widgets used, types of devices used to access the webpage, and presence of user interface artifacts;
generating, by one or more processors, a report that includes a collection of user characteristics, web analytics, and the monitored usage information;
receiving, by one or more processors, a request to access the webpage from a device;
receiving, by one or more processors, information about the device, wherein the information about the device includes: a device type, an Internet Protocol (IP) address, and a web browsing history;
accessing, by one or more processors, the monitored usage information of the plurality of versions of the webpage;
determining, by one or more processors, a version of the webpage of the plurality of versions of the webpage to present at the device, based on the information about the device, the predefined goal associated with the webpage, the monitored usage information, the generated report, a predetermined correlation threshold, and user satisfaction information for the plurality of versions of the webpage, wherein the user satisfaction information comprises survey responses from the monitored accesses to the plurality of versions of the webpage, and wherein the predetermined correlation threshold is a threshold that associates the predefined goal associated with the webpage to an action by a plurality of users;
determining, by one or more processors, the predetermined correlation threshold is met; and
causing, by one or more processors, the version of the webpage to be presented.

2. The method of claim 1 , further comprising:
storing, by one or more processors, the monitored usage information of the plurality of versions of the webpage and the generated report.

3. The method of claim 1 , wherein the information about the device includes, at least, a device capability, wherein the device capability is a touchscreen interface.

4. A computer program product for selecting a version of a webpage to present to a user, the computer program product comprising:
one or more computer readable storage media and program instructions stored on the one or more computer readable storage media, the program instructions comprising:
program instructions to receive a request to access a webpage from a device, wherein the webpage includes a plurality of versions of the webpage and comprises one or more modules, and wherein each version of the plurality of versions of the webpage comprise a unique arrangement of the one or more modules, wherein the unique arrangement is created by resizing the one or more modules;
program instructions to retrieve a predefined goal associated with the webpage, wherein the predefined goal includes: a higher number of sales, higher dollar amount per sale, length of time a user is on the webpage, and number of reviews written;
program instructions to monitor usage information of the user accessing the plurality of versions of the webpage, based on the predefined goal associated with the webpage, wherein the monitored usage information includes: cursor location, mouse clicks, idle time, HTML pages loaded, data accessed, widgets used, types of devices used to access the webpage, and presence of user interface artifacts;
program instructions to receive information about the device, wherein the information about the device includes: a device type, an Internet Protocol (IP) address, and a web browsing history;
program instructions to determine a version of the webpage to present, based on the information about the device, a predefined goal associated with the webpage, and a predetermined correlation threshold, wherein the predetermined correlation threshold is a threshold that associates the predefined goal associated with the webpage to an action by a plurality of users;
program instructions to determine the predetermined correlation threshold is met; and
program instructions to cause the version of the webpage to be presented.

5. The computer program product of claim 4 , further comprising:
program instructions, stored on the one or more computer readable storage devices, to generate a report that includes a collection of user characteristics, web analytics, and usage information; and
program instructions, stored on the one or more computer readable storage devices, to store the monitored usage information of the plurality of versions of the webpage and the generated report.

6. The computer program product of claim 5 , wherein program instructions to determine a version of the webpage to present comprise:
program instructions to access the monitored usage information of the plurality of versions of the webpage; and
program instructions to determine the version of the webpage to present, based on the monitored usage information of the plurality of versions, the information about the device, and the predefined goal associated with the webpage.

7. The computer program product of claim 4 , wherein program instructions to determine a version of the webpage to present comprise:
program instructions to determine the version of the webpage to present, based on the at least one characteristic of the device, the predefined goal associated with the webpage, and user satisfaction information for the plurality of versions of the webpage, wherein the predefined goal is associated with, at least, a time of month.

8. The computer program product of claim 7 , wherein user satisfaction information for the plurality of versions of the webpage comprises survey responses from previous accesses to the plurality of versions of the webpage.

9. The computer program product of claim 4 , wherein the information about the device includes, at least, a device capability, wherein the device capability is a touchscreen interface.

10. A computer system for selecting a version of a webpage to present to a user, the computer system comprising:
one or more computer processors, one or more computer readable storage media, and program instructions stored on the computer readable storage media for execution by at least one of the one or more processors, the program instructions comprising:
program instructions to receive a request to access a webpage from a device, wherein the webpage includes a plurality of versions of the webpage and comprises one or more modules, and wherein each version of the plurality of versions of the webpage comprise a unique arrangement of the one or more modules, wherein the unique arrangement is created by resizing the one or more modules;
program instructions to retrieve a predefined goal associated with the webpage, wherein the predefined goal includes: a higher number of sales, higher dollar amount per sale, length of time a user is on the webpage, and number of reviews written;

Assignees

• IBM

Inventors

• Anderson Taylor J
• Brugler Thomas S
• Chen Richard
• Craig Randall A
• Moore Kristin S

Classifications

• H04L67/02

  based on web technology, e.g. hypertext transfer protocol [HTTP] · CPC title

• G06F16/958

  Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking · CPC title

• G06F40/103

  Formatting, i.e. changing of presentation of documents (automatic justification G06F40/189; automatic line break hyphenation G06F40/191) · CPC title

• G06F16/957

  Browsing optimisation, e.g. caching or content distillation · CPC title

• H04L43/08

  Monitoring or testing based on specific metrics, e.g. QoS, energy consumption or environmental parameters · CPC title