Computer-vision content detection for sponsored stories
US-9135631-B2 · Sep 15, 2015 · US
Targeting social advertising to friends of users who have interacted with an object associated with the advertising
US9990652B2 · US · B2
| Field | Value |
|---|---|
| Publication number | US-9990652-B2 |
| Application number | US-96878610-A |
| Country | US |
| Kind code | B2 |
| Filing date | Dec 15, 2010 |
| Priority date | Dec 15, 2010 |
| Publication date | Jun 5, 2018 |
| Grant date | Jun 5, 2018 |
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Abstract
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A viewing user is provided with social advertisements when accessing content associated with a social networking system. A social advertisement can include a candidate advertisement and an associated social story. Candidate advertisements are advertisements provided by one or more advertisers, where the advertisements each specify a relationship between their advertising content and one or more social networking objects. To identify social stories associated with the candidate advertisements, the social networking system identifies other users associated with the viewing user who has interacted with social networking objects that are related to candidate advertisements. Additionally, the social networking system identifies the one or more interactions between the other users and the one or more objects as a social story. The social networking system selects a candidate advertisement and combines it with a social story to create a social advertisement and sends the social advertisement for display to the viewing user.
First claim
Opening claim text (preview).
What is claimed is: 1. A method comprising: receiving a plurality of advertisement requests, each advertising request comprising advertising content and an identification of one or more objects in a social networking system; identifying a viewing user to receive advertising; identifying one or more other users who are connected to the viewing user in the social networking system; identifying a plurality of objects in the social networking system with which the identified one…
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Physics · mapped topic
Physics · mapped topic
- G06Q30/0255Primary
Physics · mapped topic
- G06Q30/0269Primary
Physics · mapped topic
Physics · mapped topic
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Frequently asked questions
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- What does patent US9990652B2 cover?
- A viewing user is provided with social advertisements when accessing content associated with a social networking system. A social advertisement can include a candidate advertisement and an associated social story. Candidate advertisements are advertisements provided by one or more advertisers, where the advertisements each specify a relationship between their advertising content and one or more…
- Who is the assignee on this patent?
- Zhang Junliang, Wu Gang, Facebook Inc
- What technology area does this patent fall under?
- Primary CPC classification G06Q30/0255. Mapped technology areas include Physics.
- When was this patent published?
- Publication date Tue Jun 05 2018 00:00:00 GMT+0000 (Coordinated Universal Time) (B2). Legal status and post-grant events are not shown on this page.
- What related patents are in patentsdb?
- We list 2 related publications on this page (citations in our corpus or others sharing the same primary CPC).