Location-based mobile advertising

Patent metadata

Field	Value
Publication number	US-9965768-B1
Application number	US-201113111920-A
Country	US
Kind code	B1
Filing date	May 19, 2011
Priority date	May 19, 2011
Publication date	May 8, 2018
Grant date	May 8, 2018

Abstract

An advertisement service enables advertisers to bid on or select a particular geographic region for public display of an advertisement by a mobile ad platform when the mobile ad platform enters the particular geographic region. For instance, the mobile ad platform provides location information to the advertisement service. Based on the location, the advertisement service provides ad information to the mobile ad platform for display of an advertisement corresponding to the advertiser that has purchased rights to display advertisements on the mobile ad platform in the current geographic region. The publicly displayed advertisement content may change dynamically as the location of the mobile ad platform changes. In some implementations, the advertisement may offer an incentive, such as a coupon, to consumers that see the advertisement. The incentive may be redeemable at the advertiser's business such as by using a mobile device to capture, obtain or redeem the incentive.

First claim

The invention claimed is:

1. A method comprising:
providing a mobile ad platform application for installation on a mobile ad platform;
receiving, by one or more processors, from at least one advertiser, at least one bid to provide an advertisement on a publicly visible display of the mobile ad platform when the mobile ad platform is located within a particular geographic region of a plurality of geographic regions;
selecting, by the one or more processors, an advertiser to be associated with the particular geographic region based, at least in part, on the at least one bid;
receiving, by the one or more processors, from the mobile ad platform, location information indicating that the mobile ad platform is located within the particular geographic region;
determining, by the one or more processors, the advertiser associated with the particular geographic region;
identifying, by the one or more processors, ad information related to a particular advertisement for the advertiser determined to be associated with the particular geographic region;
determining direction information based at least in part on the location information, the direction information for navigating from a location of the mobile ad platform to a business of the advertiser located in the particular geographic region;
providing, by the one or more processors, the ad information and the direction information to the mobile ad platform, the ad information and the direction information activating the mobile ad platform application to display, on the publicly visible display of the mobile ad platform located within the particular geographic region, the particular advertisement together with a set of directions for navigating to the business;
receiving ad-verification information from a mobile device of a consumer in response to the particular advertisement displayed on the publicly visible display, wherein the mobile device is separate from the publicly visible display and the mobile ad platform;
receiving additional location information from the mobile ad platform;
determining a new location of the mobile ad platform relative to the business of the advertiser located in the particular geographic region;
determining additional direction information based at least in part on the new location, the additional direction information for navigating from the new location of the mobile ad platform to the business; and
sending additional ad information and the additional direction information to the mobile ad platform, the additional ad information and the additional direction information activating the mobile ad platform application to display the particular advertisement together with an updated set of directions for navigating to the business displayed in the particular advertisement.

2. The method as recited in claim 1 , wherein the advertiser represents at least one of:
a business entity physically located within the particular geographic region; or
a competitor of the business entity physically located within the particular geographic region.

3. The method as recited in claim 1 , further comprising delivering an incentive to the mobile device of the consumer at least partly in response to the receiving of the ad-verification information.

4. The method as recited in claim 1 , further comprising providing a payment to an owner of a vehicle on which the mobile ad platform is mounted at least partly in response to at least one of:
display of the advertisement by the mobile ad platform;
receipt, from the consumer, of the ad verification information related to the advertisement displayed by the mobile ad platform; or
redemption of a coupon associated with the advertisement displayed by the mobile ad platform.

5. The method as recited in claim 1 , further comprising:
receiving, from the mobile ad platform, subsequent location information indicating that the mobile ad platform is currently located within a different geographic region;
determining a different advertiser associated with the different geographic region;
identifying different ad information related to a different advertisement for the different advertiser; and
providing the different ad information to the mobile ad platform for display of the different advertisement.

6. A mobile ad device comprising:
a publicly visible transportable display that is mounted on an article of clothing or an item worn and orientated outwardly for public consumption of content displayed on the publicly visible transportable display; and
one or more processors configured by executable instructions to:
display an advertisement of an advertiser on the publicly visible display, the advertisement automatically determined based, at least in part, on a defined geographic region in which the mobile ad device is currently located when the mobile ad device is determined to have entered the defined geographic region;
display direction information on the publicly visible display, the direction information for navigating to a business entity identified by the advertisement;
determine a change in a location of the mobile ad device; and
change content of a current advertisement based upon determining the change in the location of the mobile ad device, the changed content comprising changed direction information.

7. The mobile ad device as recited in claim 6 , further comprising a communication interface for communicating location information to an advertisement service, the communication interface receiving ad information in response to the location information, the ad information indicating the advertisement to display.

8. The mobile ad device as recited in claim 6 , further comprising one or more location sensors for determining the location of the mobile ad device.

9. The mobile ad device as recited in claim 6 , wherein the one or more processors are included in a mobile device carried by the person wearing the article of clothing or the item, the mobile device comprising one of a cell phone, a smart phone, an eBook reader, or a tablet computer.

10. The mobile ad device as recited in claim 6 , further comprising computer-readable media storing a plurality of advertisements, the one or more processors further configured to obtain the advertisement from the computer-readable media based on at least one of:
location information determined by the mobile ad device; or
ad information received over a network from an advertisement service.

11. One or more computing devices comprising:
one or more processors;
computer-readable media coupled to the one or more processors;
a mobile platform locator component maintained on the computer-readable media and executed on the one or more processors to determine that a mobile ad platform is located within a particular geographic region;
a geographic region mapping component maintained on the computer-readable media and executed on the one or more processors to identify a first advertisement of an advertiser associated with the particular geographic region;
an ad-providing component maintained on the computer-readable media and executed on the one or more processors to provide ad information over a network to the mobile ad platform for displaying, on a publicly visible display, the first advertisement of the advertiser associated with the particular geographic region; and
a user interface component maintained on the computer-readable media and executed on the one or more processors to:
receive ad verification information indicating a number of impressions received for the first advertisement;
provide at least a portion of the ad verification information to the advertiser;
in response to providing the portion of ad verification information, rec

Assignees

• Doane Andrew J
• Murray William F
• Miller Kevin C
• Amazon Tech Inc

Inventors

• Doane Andrew J
• Murray William F
• Miller Kevin C

Classifications

• G06Q30/0222 Primary

  During e-commerce, i.e. online transactions · CPC title

• G06Q30/0251

  Targeted advertisements · CPC title

• G06Q30/0261

  based on user location · CPC title

• G06Q30/0275

  Auctions · CPC title