Method and system for improved E-commerce shopping

Patent metadata

Field	Value
Publication number	US-9947034-B2
Application number	US-201715600925-A
Country	US
Kind code	B2
Filing date	May 22, 2017
Priority date	Dec 8, 2008
Publication date	Apr 17, 2018
Grant date	Apr 17, 2018

Abstract

An e-commerce system and method for presenting product information to a viewer, where a video feed and product information associated with a product that relates to the content in the video feed can be displayed or presented to the viewer on one or more remote display devices.

First claim

The invention claimed is:

1. A system for presenting product videos on display devices, the system comprising:
a video database configured to store at least one prerecorded video segment associated with at least one product category;
at least one server configured to transmit first programming instructions across at least two device networks, which cause at least one primary selectable link associated with the at least one product category to be displayed on multiple display devices within each of the at least two device networks, respectively; and
at least one processor configured to:
identify the at least one prerecorded video segment associated with the at least one product category in response to a selection of the at least one primary selectable link on one of the multiple display devices, and
embed, with the identified at least one prerecorded video segment, second programming instructions that cause a plurality of secondary selectable links to be displayed simultaneously with the identified at least one prerecorded video segment,

wherein the plurality of secondary selectable links are associated with at least one suggestion of a first product displayed in the at least one prerecorded video segment that is associated with the at least one product category and with at least one suggestion of a second product associated with another product category that is different than the at least one product category, and
wherein the at least one server is further configured to transmit the identified at least one prerecorded video segment and the embedded second programming instructions to the one display device, such that the plurality of secondary selectable links are displayed simultaneously on the one display device with the identified at least one prerecorded video segment.

2. The system of claim 1 , wherein the at least one prerecorded video segment is associated with at least one product in the at least one product category.

3. The system of claim 1 , wherein the at least one prerecorded video segment is a plurality of prerecorded video segments configured to be sequentially displayed on the one display device, and wherein the sequence of the identified plurality of prerecorded video segments is determined by at least one of a user of the one display device, a system administrator, a third party, and at least one predefined rule triggered based on a selection by a user of the one display device.

4. The system of claim 2 , wherein the at least one selectable product link is further associated with the prerecorded video segment currently being displayed on the one display device and the at least one selectable product link provides product information about the product.

5. The system of claim 2 , wherein, in response to a selection of the at least one selectable product link, the second programming instructions further cause a user input mechanism to be displayed on the one display device, which enables a user of the one display device to purchase the product associated with the selected at least one selectable product link.

6. The system of claim 2 , wherein the at least one selectable product link is associated with a prerecorded video segment previously displayed on the one display device.

7. The system of claim 6 , wherein, in response to a selection of the at least one selectable product link, the second programming instructions further cause the previously displayed prerecorded video segment to be displayed on the one display device.

8. The system of claim 2 , wherein the at least one selectable product link is associated with the at least one prerecorded video segment and is displayed simultaneously with the prerecorded video segment currently being displayed on the one display device.

9. The system of claim 8 , wherein, in response to a selection of the at least one selectable product link, the second programming instructions further cause the prerecorded video segment associated with the selected at least one selectable product link to be displayed on the one display device.

10. The system of claim 8 , wherein the at least one prerecorded video segment is a plurality of prerecorded video segments, and wherein the at least one selectable product link is a plurality of selectable product links that are displayed in an order based at least in part on a sequence of the plurality of prerecorded video segments.

11. The system of claim 1 , wherein the one display device is at least one of a cell phone, a handheld digital assistant, a blackberry, a television, a set-top box, and a computer.

12. A system for presenting product videos on display devices, the system comprising:
a video database configured to store at least one prerecorded video segment relating to at least one product category of a plurality of product categories;
at least one processor configured to embed, with a live video feed relating to a product associated with the at least one product category, first navigation instructions that include at least one primary selectable link associated with the at least one product category to be displayed simultaneously with the live video feed; and
at least one server configured to transmit, across at least two device networks, the live video feed with the embedded first navigation instructions to multiple display devices within each of the at least two device networks, respectively, such that each display device simultaneously displays the live video feed and the at least one primary selectable link,
wherein the at least one processor is configured to identify the at least one prerecorded video segment associated with the at least one product category in response to a selection of the at least one primary selectable link on one of the multiple display devices,
wherein the at least one processor is further configured to embed second navigation instructions with the identified at least one prerecorded video segment, wherein the second navigation instructions cause a plurality of secondary selectable links to be displayed simultaneously with the identified at least one prerecorded video segment,
wherein the plurality of secondary selectable links are associated with at least one suggestion of a first product displayed in the at least one prerecorded video segment that is associated with the at least one product category and with at least one suggestion of a second product associated with another product category that is different than the at least one product category, and
wherein the at least one server is further configured to transmit the second navigation instructions with the identified at least one prerecorded video segment to the one display device, such that the plurality of secondary selectable links are displayed simultaneously on the one display device with the identified at least one prerecorded video segment.

13. The system of claim 12 , wherein the at least one prerecorded video segment is a plurality of prerecorded video segments configured to be sequentially displayed on the one display device, wherein the sequence of the identified plurality of prerecorded video segments being determined by at least one of a user of the one display device, a system administrator, a third party and at least one predefined rule triggered based on a selections by a user of the one display device.

14. The system of claim 13 , wherein, in response to a selection of the at least one selectable product link, the second navigation instructions further cause the at least one prerecorded video segment associated with the selected at least one selectable product link to be displayed on the one display device.

15. The system of

Assignees

• Hsni Llc

Inventors

• Mcdevitt John
• Bunner Sean
• Johnson Gerard

Classifications

• G06Q30/0641

  utilising user interfaces specially adapted for shopping · CPC title

• G06Q30/0603 Primary

  Catalogue creation or management · CPC title

• G06Q30/0623

  by investigating goods or services · CPC title