Content suggestions

Patent metadata

Field	Value
Publication number	US-9922361-B2
Application number	US-201414462483-A
Country	US
Kind code	B2
Filing date	Aug 18, 2014
Priority date	Aug 18, 2014
Publication date	Mar 20, 2018
Grant date	Mar 20, 2018

Abstract

Users may create and/or interact with content that may reference various businesses. For example, a user may submit a search query “Akron Hardware Store” to a search interface that may provide relevant search results for the search query. As provided herein, content suggestions may be provided to the user based upon an occurrence of a business reference of a business. For example, search keywords that resulted in user engagement with the business may be evaluated to identify a set of search keywords (e.g., search queries that led users to an Akron Hardware Store website). A set of content suggestions (e.g., coupons, maps, search queries, website links, images, descriptions, etc.) may be generated based upon the set of search keywords, and may be provided to the user.

First claim

What is claimed is:

1. A method for providing content suggestions, comprising:
identifying an occurrence of a business reference, of a business, in a first search result among a plurality of search results identified for a search query of a user, the first search result corresponding to a business website of the business;
evaluating, using a processor, search keywords that resulted in user engagement with the business via the business website to identify a set of search keywords, comprising a first search keyword and a second search keyword, having user engagement, with the business via the business website, above a threshold, the first search keyword and the second search keyword different than the search query;
determining a set of merchandise items available on the business website, comprising a first merchandise item corresponding to the first search keyword and a second merchandise item corresponding to the second search keyword, based upon the set of search keywords;
generating a set of content suggestions, comprising a first content suggestion corresponding to a first link to the first merchandise item on the business website and a second content suggestion corresponding to a second link to the second merchandise item on the business website, based upon the set of merchandise items; and
providing the set of content suggestions for display via an interface to the user.

2. The method of claim 1 , the evaluating search keywords comprising:
defining a temporal threshold based upon at least one of a business feature of the business or a search keyword feature of a search keyword; and
identifying one or more search keywords for inclusion within the set of search keywords based upon the temporal threshold.

3. The method of claim 1 , the set of content suggestions comprising a third content suggestion comprising a link corresponding to a second search query comprising a third search keyword of the set of search keywords.

4. The method of claim 1 , the generating a set of content suggestions comprising:
identifying one or more content suggestions, for inclusion within the set of content suggestions, based upon at least one of a user demographic of the user, a location of the user, a user interest of the user, a browsing history of the user, a purchase history of the user, a social network profile of the user, or a preference of the user.

5. The method of claim 1 , the providing the set of content suggestions comprising:
displaying the set of content suggestions through a search result interface for the search query.

6. The method of claim 1 , the occurrence of the business reference corresponding to an email associated with the user, and the providing the set of content suggestions comprising:
displaying the set of content suggestions through an email interface.

7. The method of claim 1 , the occurrence of the business reference corresponding to a social network post associated with the user, and the providing the set of content suggestions comprising:
displaying the set of content suggestions through a social network interface.

8. The method of claim 1 , the occurrence of the business reference corresponding to a chat message associated with the user, and the providing the set of content suggestions comprising:
displaying the set of content suggestions through a chat message interface.

9. The method of claim 1 , the set of content suggestions comprising at least one of a website link to a merchandise item, a search query linking to a search query results interface, an image of the merchandise item, a description of the merchandise item, a map to a location of the merchandise item, a coupon, an advertisement, a brand keyword, a merchandise keyword, a merchandise category, a user review for the merchandise item, a business user review, or a business description.

10. The method of claim 9 , comprising:
determining whether to display a content suggestion from the set of content suggestions based upon at least one of payment from a business associated with the content suggestion or a contract to pay that is based upon user response to the content suggestion.

11. The method of claim 1 , the providing the set of content suggestions comprising:
displaying the set of content suggestions through a suggestion interface; and
populating the suggestion interface with a save content suggestion interface element configured to save a content suggestion.

12. The method of claim 1 , the providing the set of content suggestions comprising:
displaying the set of content suggestions through a suggestion interface; and
populating the suggestion interface with a share content suggestion interface element configured to share a content suggestion with a second user.

13. The method of claim 1 , the providing the set of content suggestions comprising:
displaying the set of content suggestions through a suggestion interface; and
populating the suggestion interface with a post to social network content suggestion interface element configured to post a content suggestion to a social network profile of the user.

14. The method of claim 1 , comprising:
displaying the set of content suggestions through a suggestion interface displayed with a first webpage; and
responsive to receiving a selection of a content suggestion within the set of content suggestions:
transitioning a current user interface from the first webpage to a second webpage corresponding to the content suggestion; and
displaying the suggestion interface with the second webpage.

15. The method of claim 14 , the first webpage corresponding to a search results page of a search engine website, and the second webpage corresponding to a business website that sells a merchandise item corresponding to the content suggestion.

16. A system for providing content suggestions, comprising:
a processor; and
memory comprising processor-executable instructions that when executed by the processor cause implementation of a content suggestion component configured to:
identify an occurrence of a business reference, of a business, associated with a user;
evaluate search keywords that resulted in user engagement with the business to identify a set of search keywords, comprising a first search keyword and a second search keyword, having user engagement, with the business, above a threshold;
determine a set of merchandise items available via the business, comprising a first merchandise item corresponding to the first search keyword and a second merchandise item corresponding to the second search keyword, based upon the set of search keywords;
generate a set of content suggestions, comprising a first content suggestion corresponding to a first link to the first merchandise item and a second content suggestion corresponding to a second link to the second merchandise item, based upon the set of merchandise items, at least one of the first link or the second link associated with the business; and
provide the set of content suggestions for display via an interface to the user.

17. The system of claim 16 , the content suggestion component configured to:
display the set of content suggestions through a suggestion interface; and
populate the suggestion interface with at least one of a save content suggestion interface element configured to save a content suggestion, a share content suggestion interface element configured to share the content suggestion with a second user, or a post to social network content suggestion interface element configured to post the content suggestion to a social network profile of the user.

Assignees

• Yahoo Inc
• Excalibur Ip Llc

Inventors

• Bax Eric
• Autuchirayll Arun
• Peng John
• Marcu Forbes Roxana Iuliana

Classifications

• G06F17/3097

  Physics · mapped topic

• G06F17/30867

  Physics · mapped topic

• G06Q30/0631 Primary

  Recommending goods or services · CPC title

• G06Q30/0625

  by formulating product or service queries, e.g. using keywords or predefined options · CPC title

• G06F16/90324

  using system suggestions · CPC title