Automated limited-time retail merchandise promotion system

Patent metadata

Field	Value
Publication number	US-9911138-B2
Application number	US-201313866252-A
Country	US
Kind code	B2
Filing date	Apr 19, 2013
Priority date	Apr 19, 2013
Publication date	Mar 6, 2018
Grant date	Mar 6, 2018

Abstract

A computer-automated system is disclosed for promoting specifiable items of merchandise in a retail shopping facility for specifiable time periods. The automated promotion system enables a customer with an appropriately configured mobile device to avail of promotional prompts within the shopping facility electronically (i.e., within the specified time period), substantiating redemption of a related benefit at checkout (i.e., within or beyond the specified time period). The system has three principal components: a source, a node, and a checkpoint. The source enables a retailer to script the parameters of the promotion (e.g., the duration, benefit, and relevant merchandise). The node—preferably, an electronic shelf label—provides means for publishing the promotion to a customer pursuant to information entered by the retailer at the source. The checkpoint consummates the promotion.

First claim

The invention claimed is:

1. A merchandise promotion system for use in a retail shopping facility, the system comprising a merchandise information source, a merchandise information node, and a merchandise information checkpoint that communicate with each other via a computer network,
the merchandise information source comprises an interface for input of limited-time merchandise information of a promotion and a transmitter for transmission of said limited-time merchandise information to the merchandise information node, the limited-time merchandise information being associated with an item of merchandise and including a promotional component and a time component including a specified expiration, the merchandise information source configured for receiving and processing scripted parameters of the promotion;
the merchandise information node comprises a receiver for reception of said limited-time merchandise information and a display for visual presentation of said limited-time merchandise information at a first state of the merchandise information node and at a second state of the merchandise information node after the specified expiration of the time component of the limited-time merchandise information for visual presentation of information about the item of merchandise, the first and second states including different visual presentations, including the first state including the display of said limited-time merchandise information and the second state including an absence of the display of said limited-time merchandise information, the display for visual presentation providing a prompt for performance of an electronically-recordable customer transaction that ensues from the promotional prompt; and
the merchandise information checkpoint comprises an electronic processor that affects a purchase of said item as a function of said electronically-recordable customer transaction, said information including expiration data captured at a time of the electronically recordable customer transaction at the merchandise information node, the merchandise information checkpoint according to a validation rule consummating the purchase of said item including redeeming the electronically captured promotion by determining from the electronically-recordable customer transaction stored at a location accessed by the merchandise information checkpoint that the prompt at the merchandise information node is responded to by a mobile device at the merchandise information node, the merchandise information checkpoint according to the validation rule executing a process that includes the scripted parameters of the promotion to effect the promotion when the prompt is activated by the mobile device at the merchandise information node; and
an application installed and executed on the mobile device further configured to (1) electronically record the customer transaction when the mobile device is proximal to and in communication with the merchandise information node and (2) generate a time stamp contemporaneously with the electronic recordation to establish a time of acceptance of the promotion prior to the specified expiration in response to the promotional prompt published at the merchandise information node, and the mobile device is further configured to (3) facilitate and communicate an acceptance and validation of the promotion to the merchandise information checkpoint, the merchandise information checkpoint processes the time stamp to affect the purchase of the customer transaction electronically recorded by the mobile device, the merchandise information checkpoint validates the promotion by confirming the time stamp is prior to the specified expiration, and the promotion takes effect only for a user of the mobile device in response to the mobile device application processing the electronically-recordable customer transaction.

2. The merchandise promotion system of claim 1 , the merchandise information node comprising an electronic shelf label, and the display and the receiver are provided by the electronic shelf label.

3. The merchandise promotion system of claim 2 , said information further includes data for generating an optically-scannable bar code image at said electronic shelf label before performing a scanning operation by the mobile device, the optically-scannable bar code providing said prompt for said performance of said electronically recordable transaction.

4. The merchandise promotion system of claim 3 , further comprising programming executable on a portable device;
the portable device having an optical scanner and data storage;
the programming driving said optical scanner to capture said optically-scannable bar code image; and
the capture of said image being recorded as capture data in the data storage of the portable device, thereby providing said electronically-recordable customer transaction.

5. The merchandise promotion system of claim 4 ,
the merchandise information electronically communicating with the portable device for acquisition of the capture data from the portable device; and
the electronic processor affecting said purchase of said item as a function of said capture data.

6. The merchandise promotion system of claim 3 , the duration of the visual presentation of said optically-scannable bar code image at the electronic shelf label is limited by the expiration data.

7. The merchandise promotion system of claim 1 ,
the merchandise information checkpoint in communication with said merchandise information source for acquisition of said expiration data.

8. The merchandise promotion system of claim 7 , further comprising programming executable on a portable device;
the portable device having an item tag scanner and data storage;
the programming driving said item tag scanner to scan an item tag associated with said item of merchandise; and
the scan being recorded as capture data in the data storage in combination with a date/time stamp, and thereby, providing said electronically-recordable customer transaction.

9. The merchandise promotion system of claim 8 , said electronic processor affecting said purchase of said item as a function of (a) said capture data and (b) a comparison of the expiration date and the date/time stamp.

10. The merchandise promotion system of claim 1 , the merchandise information checkpoint located at a point-of-sale checkout location.

11. The merchandise promotion system of claim 1 ,
said limited-time merchandise information includes a promotional price, the promotional price being less than a price for said item after said specified expiration; and
the automatic effect on said purchase is the application of the promotional price.

12. A method for a transmission and validation of promotional information in a retail store facility, the promotional information being associated with an item of merchandise sold in said facility, the method comprising the step of:
providing a computer program executable on a portable device, the portable device having an electronic scanner and data storage, and the computer program driving the electronic scanner to scan an electronically-scannable tag and recording the scanned data in said data storage;
providing an electronic shelf label device, the electronic shelf label device capable of receiving and visually displaying said promotional information at a first state of the electronic shelf label device, and at a second state after a specified expiration time specified in the promotional information, the first and second states including different visual presentations, including the first state including the display of said limited-time merchandise information and the second state including an absence of the display of said l

Assignees

• Wal Mart Stores Inc

Inventors

• Grabovski Vadim
• Rine Charles

Classifications

• G06Q30/0268 Primary

  at point-of-sale [POS] · CPC title

• G06Q20/387

  Payment using discounts or coupons (relating to marketing G06Q30/02) · CPC title

• G06Q30/0267

  Wireless devices · CPC title

• G06Q30/0207

  Discounts or incentives, e.g. coupons or rebates · CPC title