Computer-accessible medium, system and method for assessing effect of a stimulus using intersubject correlation

Patent metadata

Field	Value
Publication number	US-9867576-B2
Application number	US-201514935718-A
Country	US
Kind code	B2
Filing date	Nov 9, 2015
Priority date	Mar 5, 2008
Publication date	Jan 16, 2018
Grant date	Jan 16, 2018

Abstract

Exemplary embodiments of a system and method can be provided for measuring a level and/or details of how engaging, effective or memorable a stimulus that may be based on information associated with one or more subjects' neuronal, physiological and/or behavioral responses to the stimulus. In addition, an exemplary embodiment of a computer-accessible medium containing executable instructions thereon can also be provided which can be executed by a processing arrangement. For example, when the processing arrangement executes the instructions, the processing arrangement can be configured to, e.g., receive neuronal, physiological and/or behavioral data one or more subjects being presented with stimuli, determine further data associated with a measure of inter-subject similarity of the neuronal, physiological and/or behavioral data, and identify particular portions of the stimuli that meet a pre-determined criteria relating to the further data associated with the measure of inter-subject similarity. In addition, the processing arrangement can be further configured to display and/or store identifiers of the particular portions of the stimuli in a storage arrangement in a user-accessible format and/or a user-readable format.

First claim

What is claimed is:

1. A non-transitory computer-accessible medium containing executable instructions thereon, wherein when a processing arrangement executes the instructions, the processing arrangement is configured to perform procedures comprising:
receive first information associated with at least one particular version of a stimuli that is based on at least one of (i) a magnetic resonance imaging arrangement, (ii) a positron emission tomography arrangement, (iii) a single-photon emission computed tomography arrangement, (iv) a functional near-infrared spectroscopy arrangement, (v) an electroencephalogram arrangement, (vi) a magnetoencephalography arrangement, (vii) a Galvanic Skin Response arrangement, (viii) eye movements, (ix) a pupil size, or (x) a motion capture of at least one of a head movement, a body movement or a facial expression;
receive second information associated with least one further version of the stimuli that is based on the at least one of (i) the magnetic resonance imaging arrangement, (ii) the positron emission tomography arrangement, (iii) the single-photon emission computed tomography arrangement, (iv) the functional near-infrared spectroscopy arrangement, (v) the electroencephalogram arrangement, (vi) the magnetoencephalography arrangement, (vii) the Galvanic Skin Response arrangement, (viii) eye movements, (ix) the pupil size, or (x) the motion capture of at least one of the head movement, the body movement or the facial expression;
determine an inter-subject correlation (ISC) for each of the first information and the second information; and
select at least one of the at least one particular version or the at least one further version based on the determined ISC.

2. The computer-accessible medium according to claim 1 , wherein the processing arrangement is further configured to at least one of display or store identifiers of particular portions of the stimuli in a storage arrangement in at least one of a user-accessible format or a user-readable format.

3. The computer-accessible medium according to claim 2 , wherein the identifiers include at least one of (i) one or more frame numbers, or (ii) one or more points in time referencing certain portions of at least one of an audio recording, a film, a video or an advertisement.

4. The computer-accessible medium according to claim 2 , wherein the identifiers include one or more points in time referencing select portions of an audio recording.

5. The computer-accessible medium according to claim 2 , wherein the processing arrangement is further configured to at least one of edit or alter the certain portions of the at least one of the film or the video based on the selected at least one particular version or at least one further version.

6. The computer-accessible medium according to claim 1 , wherein the first information and the second information include at least one of neuronal data, physiological data or behavioral data of a plurality of subjects presented with the stimuli.

7. The computer-accessible medium according to claim 1 , wherein the stimuli includes at least one of a visual stimuli, an auditory stimuli, a tactile stimuli, an olfactory stimuli or a gustatory stimuli.

8. The computer-accessible medium according to claim 1 , wherein the processing arrangement is further configured to determine the ISC using at least one of a correlation, a general linear model, a canonical correlation, a coherence, a mutual information, a posterior cerebral artery (PCA) or an independent component analysis (ICA).

9. The computer-accessible medium according to claim 1 , wherein the stimuli is a recorded stimuli having a form of at least one of an audio recording, a film, a video or an advertisement.

10. The computer-accessible medium according to claim 1 , wherein the ISC relates to an activity of at least one of a visual cortex, an auditory cortex, a language area, an anterior cingulate, an anterior dorsolateral prefrontal cortex, a posterior dorsolateral prefrontal cortex, a frontal eye field, a medial prefrontal cortex, an orbito-frontal cortex, a fusiform face area, a parahippoampal place area, a lateral occipital cortex, a lateral occipital face area, an MT complex, a superior temporal sulcus, a superior temporal face area, a temporal pole, a temporal-parietal junction, an intraparietal sulcus, a mirror system area, a precuneus, a ventral premotor area, a dorsal premotor area, a medial temporal lobe, a hippocampus, an entorhinal cortex, a perirhinal cortex, an amygdala, a basal ganglia, a striatum, a putamen, a caudate, a pallidum, a substantia nigra or a cerebellum of a brain of at least one subject presented with the stimuli.

11. The computer-accessible medium according to claim wherein the ISC is independent of a reliance on a particular regional functional specialization of a brain.

12. The computer-accessible medium according to claim 1 , wherein the processing arrangement is further configured to compare between the first information and the second information associated with two or more demographic groups of subjects presented with the stimuli.

13. The computer-accessible medium according to claim 1 , wherein the processing arrangement is further configured to utilize the first information and the second information to assess at least one of a memorability, an engagement, an effectiveness, a cognition or an emotional response.

14. The computer-accessible medium according to claim 1 , wherein the processing arrangement is configured to select the at least one particular version or the at least one further version as a function of a percentage of a cortex that meets a predetermined criteria of a similarity of at least one subject that is presented with the stimuli.

15. The computer-accessible medium according to claim 1 , wherein the processing arrangement is configured to select the at least one particular version or the at least one further version as a function of a magnitude of a similarity in a plurality of brain areas of at least one subject that is presented with the stimuli.

16. The computer-accessible medium according to claim 1 , wherein the processing arrangement is configured to select the at least one particular version or the at least one further version based on a sequence of at least one of movie scenes or video scenes with at least one of overlapping or non-overlapping time windows.

17. The computer-accessible medium according to claim 16 , wherein the processing arrangement is further configured to measure the ISC separately for the at least one of the movie scenes or the video scenes.

18. The computer-accessible medium according to claim 1 , wherein the determined ISC has a first ISC associated with the at least particular version and a second ISC associated with the at least on further version, and wherein the processing arrangement performs the selection based on a higher one of the first ISC or the second ISC.

19. A system for measuring a level and details of at least one of how engaging, effective or memorable a stimulus is based on information associated with at least one of one or more neuronal, physiological or behavioral responses of one or more of subjects to the stimulus, comprising:
a non-transitory computer-accessible medium having executable instructions thereon, wherein when a processing arrangement executes the instructions, the processing arrangement is configured to:
receive first information associated with at least one particular version of a stimuli that is based on at least one of (i) a magnetic resonance imaging arrangement, (ii) a posit

Assignees

• Univ New York
• Yeda Res And Development Co Ltd At The Weizmann Institute Of Science

Inventors

• Hasson Uri
• Malach Rafi
• Heeger David

Classifications

• A61B5/0048

  Detecting, measuring or recording by applying mechanical forces or stimuli (A61B5/021, A61B5/4884 and A61B9/00 take precedence) · CPC title

• A61B3/11

  for measuring interpupillary distance or diameter of pupils · CPC title

• A61B5/1128

  using image analysis (A61B5/1127 takes precedence) · CPC title

• A61B5/04842

  Human Necessities · mapped topic

• A61B5/04847

  Human Necessities · mapped topic