Product display system and product display method

Patent metadata

Field	Value
Publication number	US-9851590-B2
Application number	US-201514725725-A
Country	US
Kind code	B2
Filing date	May 29, 2015
Priority date	May 29, 2015
Publication date	Dec 26, 2017
Grant date	Dec 26, 2017

Abstract

Product display systems are provided. The product display systems may include a product display assembly and one or more products positioned in proximity to the product display assembly. The product display assembly may include a solar cell configured to receive light and output electrical current and a wireless power transmitter configured to receive the electrical current. The product may include a wireless power receiver that cooperates with the wireless power transmitter to produce current that powers an output mechanism. The output mechanism outputs a perceptible effect such as light or sound to attract consumer attention. A related method is also provided.

First claim

That which is claimed:

1. A product display system, comprising:
a product display assembly comprising a power supply configured to produce a first electrical current, the power supply including a wireless power transmitter configured to receive the first electrical current; and
a product positioned in proximity to the product display assembly, the product comprising:
a wireless power receiver configured to cooperate with the wireless power transmitter to produce a second electrical current; and
an output mechanism configured to receive the second electrical current from the wireless power receiver and output a perceptible effect in response thereto.

2. The product display system of claim 1 , wherein the product is a packaged tobacco product.

3. The product display system of claim 1 , wherein the output mechanism comprises a light emitter configured to output light.

4. The product display system of claim 3 , wherein the product comprises a logo, and the light emitter is positioned at the logo.

5. The product display system of claim 1 , wherein the output mechanism comprises an electronic ink configured to display one or more of a text and a graphic.

6. The product display system of claim 5 , wherein the electronic ink is configured to display a plurality of colors.

7. The product display system of claim 5 , wherein the electronic ink is configured to display animation.

8. The product display system of claim 1 , further comprising a sensor configured to detect a human presence, the output mechanism being configured to activate in response to detection of the human presence by the sensor.

9. The product display system of claim 8 , wherein the sensor is configured to detect one or more of a motion and a sound.

10. The product display system of claim 8 , further comprising a current storage mechanism configured to store the first electrical current and output the first electrical current to the wireless power transmitter in response to detection of the human presence by the sensor.

11. The product display system of claim 1 , wherein the power supply comprises a light-to-power conversion mechanism configured to receive light and output the first electrical current.

12. A product display method, comprising:
positioning a product in proximity to a product display assembly;
outputting a first electrical current to a wireless power transmitter of the product display assembly;
producing a second electrical current with a wireless power receiver of the product configured to cooperate with the wireless power transmitter;
receiving the second electrical current and outputting a perceptible effect in response thereto with an output mechanism of the product.

13. The product display method of claim 12 , wherein positioning the product in proximity to the product display assembly comprises positioning a packaged tobacco product in the product display assembly.

14. The product display method of claim 12 , wherein outputting the perceptible effect comprises outputting light.

15. The product display method of claim 14 , wherein outputting light comprises outputting light at a logo on the product.

16. The product display method of claim 12 , wherein outputting the perceptible effect comprises displaying one or more of a text and a graphic.

17. The product display method of claim 16 , wherein displaying one or more of the text and the graphic comprises displaying a plurality of colors.

18. The product display method of claim 16 , wherein displaying one or more of the text and the graphic comprises displaying animation.

19. The product display method of claim 12 , further comprising detecting a human presence,
wherein outputting the first electrical current to the wireless power transmitter comprises outputting the first electrical current to the wireless power transmitter in response to detection of the human presence.

20. The product display method of claim 19 , wherein detecting the human presence comprises detecting one or more of a motion and a sound.

21. The product display method of claim 19 , further comprising storing the first electrical current,
wherein outputting the first electrical current to the wireless power transmitter comprises outputting the first electrical current to the wireless power transmitter in response to detection of the human presence by the sensor.

22. The product display method of claim 12 , wherein outputting the first electrical current to the wireless power transmitter of the product display assembly comprises receiving light and outputting the first electrical current in response thereto with a light-to-power conversion mechanism of the product display assembly.

23. A product display system, comprising:
a product display assembly comprising a power supply; and
a packaged tobacco product positioned in proximity to the product display assembly, the packaged tobacco product comprising an output mechanism powered by the power supply and configured to output a perceptible effect.

24. The product display system of claim 23 , wherein the power supply comprises a wireless power transmitter, and
wherein the packaged tobacco product further comprises a wireless power receiver configured to cooperate with the wireless power transmitter to power the output mechanism.

25. The product display system of claim 23 , wherein the product comprises a logo, and
wherein the output mechanism comprises a light emitter positioned at the logo and configured to output light.

26. The product display system of claim 23 , wherein the power supply comprises a light-to-power conversion mechanism.

Assignees

• Reynolds Tobacco Co R

Inventors

• Rogers James William

Classifications

• G09F13/20

  with luminescent surfaces or parts (luminescent compositions C09K11/00; light sources using luminescence F21K2/00) · CPC title

• G09F27/005

  Signs associated with a sensor · CPC title

• G02F1/0128 Primary

  based on electro-mechanical, magneto-mechanical, elasto-optic effects · CPC title

• G02F1/0072

  Mechanical, acoustic, electro-elastic, magneto-elastic properties · CPC title

• G09F25/00

  Audible advertising (sound recording or reproducing per se G11B; public address systems H04R27/00) · CPC title