Method and system for creating a control group for campaign measurements

Patent metadata

Field	Value
Publication number	US-9836758-B2
Application number	US-201314080243-A
Country	US
Kind code	B2
Filing date	Nov 14, 2013
Priority date	Nov 14, 2013
Publication date	Dec 5, 2017
Grant date	Dec 5, 2017

Abstract

A method for creating a control group for campaign measurements includes: storing a plurality of consumer profiles, each profile including data related to a consumer including an account identifier, spend behavior, and microsegment associated with the consumer; receiving a plurality of measurement profiles, each profile including data related to a consumer including a specific account identifier and indication of participation or non-participation in a campaign; associating each consumer profile with a measurement profile where the included account identifier corresponds to the specific account identifier of the measurement profile; identifying a campaign group, the campaign group including consumer profiles, each profile including a common microsegment and spend behavior and associated with a measurement profile indicating participation in the campaign; and identifying a control group, the control group including consumer profiles, each profile including the common microsegment and spend behavior and associated with a measurement profile indicating non-participation in the campaign.

First claim

What is claimed is:

1. A method for creating a control group for campaign measurements, comprising:
storing, in a consumer database of a processing server, a plurality of consumer profiles, wherein each consumer profile includes data related to a consumer including at least an account identifier, a spend behavior, and a microsegment associated with the related consumer, and each consumer profile does not include any personally identifiable information, the spend behavior of the consumer profile being derived from transaction data entries for payment transactions processed by a payment network involving the consumer;
receiving, by a receiving device, a plurality of measurement profiles received from a third party, wherein each measurement profile includes data related to a consumer including at least a specific account identifier and an indication of participation or non-participation in a campaign being measured;
associating, in the consumer database, each consumer profile with a specific measurement profile where the included account identifier corresponds to the specific account identifier included in the specific measurement profile;
identifying, by a processing device, a campaign group, wherein the campaign group includes at least one consumer profile, each of the at least one consumer profile including a common microsegment and a common spend behavior and being associated with a measurement profile including an indication of participation in the campaign being measured;
identifying, by the processing device, a control group, wherein the control group includes at least one consumer profile, each of the at least one consumer profile including the common microsegment and the common spend behavior and being associated with a measurement profile including an indication of non-participation in the campaign being measured; and
transmitting, by a transmitting device, the identified campaign group and the identified control group to the third party while ensuring no individual consumer is personally identifiable.

2. The method of claim 1 , wherein
each consumer profile further includes a plurality of transaction data entries, each transaction data entry including data related to a payment transaction involving the related consumer and including transaction data, and
the method further comprises:
calculating, for each consumer profile, a consumer spend behavior based on the transaction data included in each transaction data entry included in the consumer profile, wherein
the spend behavior included in each consumer profile is the calculated spend behavior.

3. The method of claim 1 , wherein the spend behavior includes at least one propensity to spend.

4. The method of claim 3 , wherein the at least one propensity to spend includes a propensity to spend among at least one of a plurality of: categories, industries, merchants, products, manufacturers, and conditions.

5. The method of claim 1 , wherein each measurement profile further includes a unique measurement key.

6. The method of claim 5 , further comprising:
transmitting, by the transmitting device, at least the unique measurement key, common microsegment, and common spend behavior included in each of the at least one consumer profile in the campaign group and the control group.

7. The method of claim 1 , wherein the account identifier is a payment account number corresponding to a payment account associated with the related consumer.

8. The method of claim 1 , wherein the account identifier is an encrypted payment account number corresponding to a payment account associated with the related consumer.

9. The method of claim 8 , wherein the encrypted payment account number is obtained by application of a cryptographic hash function to an unencrypted payment account number.

10. A system for creating a control group for campaign measurements, comprising:
a consumer database of a processing server configured to store a plurality of consumer profiles, wherein each consumer profile includes data related to a consumer including at least an account identifier, a spend behavior, and a microsegment associated with the related consumer, and each consumer profile does not include any personally identifiable information, the spend behavior of the consumer profile being derived from transaction data entries for payment transactions processed by a payment network involving the consumer;
a receiving device configured to receive a plurality of measurement profiles received from a third party, wherein each measurement profile includes data related to a consumer including at least a specific account identifier and an indication of participation or non-participation in a campaign being measured; and
a processing device configured to
associate, in the consumer database, each consumer profile with a specific measurement profile where the included account identifier corresponds to the specific account identifier included in the specific measurement profile,
identify a campaign group, wherein the campaign group includes at least one consumer profile, each of the at least one consumer profile including a common microsegment and a common spend behavior and being associated with a measurement profile including an indication of participation in the campaign being measured,
identify a control group, wherein the control group includes at least one consumer profile, each of the at least one consumer profile including the common microsegment and the common spend behavior and being associated with a measurement profile including an indication of non-participation in the campaign being measured; and

a transmitting device configured to transmit the identified campaign group and the identified control group to the third party while ensuring no individual consumer is personally identifiable.

11. The system of claim 10 , wherein
each consumer profile further includes a plurality of transaction data entries, each transaction data entry including data related to a payment transaction involving the related consumer and including transaction data,
the processing device is further configured to calculate, for each consumer profile, a consumer spend behavior based on the transaction data included in each transaction data entry included in the consumer profile, and
the spend behavior included in each consumer profile is the calculated spend behavior.

12. The system of claim 10 , wherein the spend behavior includes at least one propensity to spend.

13. The system of claim 12 , wherein the at least one propensity to spend includes a propensity to spend among at least one of a plurality of: categories, industries, merchants, products, manufacturers, and conditions.

14. The system of claim 10 , wherein each measurement profile further includes a unique measurement key.

15. The system of claim 14 ,
wherein the transmitting device is further configured to transmit at least the unique measurement key, common microsegment, and common spend behavior included in each of the at least one consumer profile in the campaign group and the control group.

16. The system of claim 10 , wherein the account identifier is a payment account number corresponding to a payment account associated with the related consumer.

17. The system of claim 10 , wherein the account identifier is an encrypted payment account number corresponding to a payment account associated with the related consumer.

18. The system of claim 17 , wherein the encrypted payment account number is obtained by application of a cryptographic hash function to an unencrypted payment account nu

Assignees

• Mastercard International Inc

Inventors

• Bernard Serge
• Malgatti Nikhil

Classifications

• G06Q30/0202 Primary

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• G06Q2220/10

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