Product presentation assisted by visual search

Patent metadata

Field	Value
Publication number	US-9830630-B2
Application number	US-201414210951-A
Country	US
Kind code	B2
Filing date	Mar 14, 2014
Priority date	Mar 15, 2013
Publication date	Nov 28, 2017
Grant date	Nov 28, 2017

Abstract

Example embodiments may provide a system, apparatus, computer readable media, and/or method configured for processing input representing data associated with a first product, the first product comprising a plurality of components, processing input representing a particular one of the components, processing input representing an attribute of the particular component or of the first product, querying a product memory based on the particular component and the attribute to identify a second product.

First claim

What is claimed is:

1. A method comprising:
receiving an image uploaded to a computing device;
processing the uploaded image to identify a first product, the first product including a plurality of components, each component forming a portion of the first product, wherein the image is embedded with metadata linking one or more regions of the image to each component of the plurality of components;
receiving, via an interactive user interface, input selecting a component of the plurality of components of the first product, the selecting including:
positioning a focusing field of the interactive user interface at a location of the image;
determining whether at least a threshold percentage of the component at the location is within the focusing field;
responsive to determining that at least a threshold percentage of the component at the location is within the focusing field, selecting the component;

determining one or more attributes of the component;
receiving input selecting a first attribute from the one or more attributes of the component of the first product;
querying, by the computing device, a product memory based on the component and the first attribute to identify a first group of items;
displaying, by the computing device, images of items in the first group of items;
receiving user selection of an item from the first group of items;
determining, by the computing device, a second attribute of the selected item;
querying, by the computing device, the product memory based on the second attribute to identify one or more additional items matching the second attribute; and
displaying, by the computing device, the one or more additional items matching the second attribute.

2. The method of claim 1 , further including:
determining a plurality of regions for the uploaded image of the first product, each of the regions corresponding to a respective one of the plurality of components;
identifying a subset of the regions each of which being at least partially located within a selected portion of the uploaded image of the first product; and
identifying a subset of the components associated with the subset of the regions.

3. The method of claim 2 , further comprising:
causing presentation of a listing of the subset of the components prior to querying of the memory; and
processing a selection from the listing to identify the component.

4. The method of claim 1 , further comprising processing input representing a rating for the first attribute.

5. The method of claim 1 , further comprising causing display of the first product in an exploded view that individually displays each of the plurality of components.

6. The method of claim 1 , further comprising identifying and causing presentation of a second product that is complementary to the first product.

7. The method of claim 6 , wherein the second product is identified as being complementary to the first product by:
identifying a type of the first product; and
processing the type to identify a listing of products that are frequently purchased together with the first product.

8. A method comprising:
receiving, by a computing device, an uploaded image of a first product;
processing the uploaded image to identify the first product, the first product including a plurality of components, each component forming a portion of the first product, wherein the image is embedded with metadata linking one or more regions of the image to each component of the plurality of components;
receiving, via an interactive user interface, input selecting a component of the plurality of components of the first product, the selecting including:
positioning a focusing field of the interactive user interface at a location of the image;
determining whether at least a threshold percentage of the component at the location is within the focusing field;
responsive to determining that at least a threshold percentage of the component at the location is within the focusing field, selecting the component;

displaying, by the computing device, the image of the first product, wherein the image of the first product includes one or more identifiers indicating attributes of the selected component;
receiving a user selection of a first attribute of the selected component;
displaying selectable values for the first attribute of the selected component;
receiving a selection of a value for the first attribute;
querying, by the computing device, a product memory based on the first attribute and the selected value for the first attribute to identify a first group of items;
displaying, by the computing device, images of items in the first group of items;
receiving user selection of an item from the first group of items;
determining, by the computing device, a second attribute of the selected item;
querying, by the computing device, the product memory based on the second attribute to identify one or more additional items matching the second attribute; and
displaying, by the computing device, the one or more additional items matching the second attribute.

9. One or more non-transitory computer readable media storing computer executable instructions that, when executed, cause at least one computing device to:
receive an image uploaded to a computing device;
process the uploaded image to identify a first product, the first product including a plurality of components, each component forming a portion of the first product, wherein the image is embedded with metadata linking one or more regions of the image to each component of the plurality of components;
receive, via an interactive user interface, input selecting a component of the plurality of components of the first product, the selecting including;
positioning a focusing field of the interactive user interface at a location of the image;
determining whether at least a threshold percentage of the component at the location is within the focusing field;
responsive to determining that at least a threshold percentage of the component at the location is within the focusing field, selecting the component;

determine one or more attributes of the component;
receive input selecting a first attribute from the one or more attributes of the component of the first product;
query a product memory based on the component and the first attribute to identify a first group of items;
display images of items in the first group of items;
receive user selection of an item from the first group of items;
determine a second attribute of the selected item;
query the product memory based on the second attribute to identify one or more additional items matching the second attribute; and
display the one or more additional items matching the second attribute.

10. The one or more non-transitory computer-readable media of claim 9 , further including instructions that, when executed, cause the at least one computing device to:
determine a plurality of regions for the uploaded image of the first product, each of the regions corresponding to a respective one of the plurality of components;
identify a subset of the regions each of which being at least partially located within a selected portion of the uploaded image of the first product; and
identify a subset of the components associated with the subset of the regions.

11. The one or more non-transitory computer-readable media of claim 10 , further including instructions that, when executed, cause the at least one computing device to:
cause presentation of a listing of the subset of the components prior to querying of the memory; and
process a selection from the listing to identify the component.

12. The one or more non-transitory computer-

Assignees

• Nike Inc

Inventors

• Chen Roger D
• Pruitt Meghan

Classifications

• G06F17/30867

  Physics · mapped topic

• G06F17/30265

  Physics · mapped topic

• G06Q30/0623 Primary

  by investigating goods or services · CPC title

• G06Q30/0631

  Recommending goods or services · CPC title

• G06Q30/0621

  by configuring or customising goods or services · CPC title