Methods and systems for providing content provider-specified URL keyword navigation

Patent metadata

Field	Value
Publication number	US-9811599-B2
Application number	US-201213622541-A
Country	US
Kind code	B2
Filing date	Sep 19, 2012
Priority date	Mar 14, 2011
Publication date	Nov 7, 2017
Grant date	Nov 7, 2017

Abstract

An apparatus and a non-transitory computer-readable medium may perform a method for providing brand-driven URL keyword navigation. The method may comprise: receiving a user selection of an accepted third party; transmitting third party selection information to the accepted third party, the third party selection information being based on the user selection; and receiving brand-driven keyword data from the accepted third party in response to the transmission of the third party selection information, the brand-driven keyword data mapping a keyword to a particular URL.

First claim

The invention claimed is:

1. An apparatus for retrieving a webpage associated with a domain-specific keyword, comprising:
a memory; and
a processor communicatively coupled to the memory, the processor being configured to:
receive an instruction from a client to request a first resource defined by a first URL, wherein the first URL includes a keyword in the form of a fragment identifier, wherein the keyword is specified by the client;
send a first HTTP request to a first web server associated with a domain specified by the first URL;
receive a first HTTP response from the first web server, wherein the first HTTP response communicates a client-executable program; and
execute the client-executable program upon receipt without further client input, wherein executing the client-executable program comprises:
determining a second URL associated with the first URL, the second URL being associated with a target page and being established by a third party not associated with the domain.

2. The apparatus of claim 1 , wherein the first HTTP response includes the client-executable program.

3. The apparatus of claim 1 , wherein executing the client-executable program further comprises:
obtaining from a second server information sufficient to access the second URL.

4. The apparatus of claim 1 , wherein the second URL is determined based on data included in a brand-driven keyword registry database, the data mapping the keyword to a particular URL based on the domain.

5. The apparatus of claim 4 , wherein the third party maintains the brand-driven keyword registry database.

6. The apparatus of claim 1 , wherein determining the second URL associated with the first URL comprises:
determining whether a domain associated with the first URL and the keyword is included in a brand-driven keyword registry database, the brand-driven keyword registry database including data mapping database keywords created by the third party to database URLs;
if the domain and the keyword are included in the brand-driven keyword registry database, matching the keyword to one of the database keywords and selecting the second URL from the database URLs based on the match; and
if the domain and the keyword are not included in the brand-driven keyword registry database, selecting the second URL based on a default option.

7. The apparatus of claim 1 , wherein the second URL is selected based on a location of the client.

8. The apparatus of claim 1 , wherein the second URL is selected based on device metadata associated with the client.

9. A non-transitory computer-readable medium encoded with instructions which, when executed on a processor, perform a method for establishing brand-driven URL navigation, the method comprising:
receiving a user selection of an accepted third party;
transmitting third party selection information to the accepted third party, the third party selection information being based on the user selection; and
receiving brand-driven keyword data from the accepted third party in response to the transmission of the third party selection information, the brand-driven keyword data mapping a keyword to a particular URL;
whereby, in response to receiving an instruction from a client for information sufficient to access the particular URL, the method provides to the client a response comprising a client-executable program configured to execute upon receipt without further client input and determine the particular URL based at least in part on an evaluation of a client-specified keyword and on the brand-driven keyword data.

10. The non-transitory computer-readable medium according to claim 9 , the method further comprising:
receiving brand management participation information from one or more participating third parties, the one or more participating third parties not being associated with a domain;
generating a list of suggested third parties based on the received brand management participation information,
wherein the user selection is based on the list of suggested third parties.

11. The non-transitory computer-readable medium according to claim 10 , wherein the list of suggested third parties is generated based on a domain name registry.

12. The non-transitory computer-readable medium of claim 9 , the method further comprising:
transmitting the brand-driven keyword data to the user;
receiving acceptance information indicating whether the user accepts or declines the brand-driven keyword data; and
storing the brand-driven keyword data if the user accepts the brand-driven keyword data.

13. The non-transitory computer-readable medium of claim 12 , the method further comprising:
receiving trusted user information from the user indicating whether the third party is designated as a trusted user; and
determining whether the third party is a trusted user based on the trusted user information,
wherein the user automatically accepts the brand-driven keyword data if it is determined that the third party is a trusted user, and
wherein the user automatically declines the brand-driven keyword data if it is determined that the third party is not a trusted user.

14. The non-transitory computer-readable medium of claim 12 , the method further comprising:
determining whether the keyword matches a prohibited keyword,
wherein the user automatically declines the brand-driven keyword data if it is determined that the keyword matches a prohibited keyword.

15. The non-transitory computer-readable medium of claim 12 , wherein the acceptance information includes reasons why the user accepts or declines the brand-driven keyword data.

16. The non-transitory computer-readable medium of claim 12 , the method further comprising:
transmitting rejection information to the third party if the user declines the brand-driven keyword data.

17. An apparatus for retrieving a webpage associated with a brand-specific keyword, comprising:
a memory; and
a processor communicatively coupled to the memory, the processor being configured to:
receive a user selection of an accepted third party;
transmit third party selection information to the accepted third party, the third party selection information being based on the user selection;
receive brand-driven keyword data from the accepted third party in response to the transmission of the third party selection information, the brand-driven keyword data mapping a brand-driven keyword to a particular brand-driven URL;
receive an instruction from a client to obtain information sufficient to access the particular brand-driven URL; and
provide a response comprising a client-executable program configured to execute upon receipt without further client input and determine information sufficient to access the particular brand-driven URL, the particular brand-driven URL being determined based at least in part on an evaluation of a client-specified keyword and the brand-driven keyword data.

18. The apparatus of claim 17 , wherein the particular brand-driven URL is based on the location of the client.

19. The apparatus of claim 17 , wherein the particular brand-driven URL is based on device metadata associated with the client.

20. The apparatus of claim 17 , the processor further being configured to:
receive brand management participation information from one or more participating third parties; and
generate a list of suggested third parties based on the received brand management participation information,
wherein the user selection is based on the list of suggested third parties.

Assignees

• Shyamsunder Karthik
• Schonfeld Daniel
• Kaliski Jr Burton S
• Verisign Inc

Inventors

• Shyamsunder Karthik
• Schonfeld Daniel
• Kaliski Jr Burton S

Classifications

• G06F16/955 Primary

  using information identifiers, e.g. uniform resource locators [URL] · CPC title

• G06F17/30876 Primary

  Physics · mapped topic