Display fixture divider

Patent metadata

Field	Value
Publication number	US-9795229-B2
Application number	US-201615010097-A
Country	US
Kind code	B2
Filing date	Jan 29, 2016
Priority date	Jan 29, 2016
Publication date	Oct 24, 2017
Grant date	Oct 24, 2017

Abstract

A display fixture divider includes a bottom support plate including a main portion having a front edge, a non-linear back edge, a first side and an opposing second side. The non-linear back edge includes a first section that extends backwardly from a back of the first side and intersects with a second section that extends backwardly from a back of the second side. A first wire member includes at least two legs separated by a bend and mounted to the first side of the main portion. A second wire member includes at least two legs separated by a bend and mounted to the second side of the main portion.

First claim

What is claimed is:

1. A display fixture comprising:
a back wall;
a base extending forward from the back wall;
a divider comprising:
a bottom support plate including a main portion having a front edge, a non-linear back edge, a first side and an opposing second side, wherein the non-linear back edge includes a first section that extends backwardly from a back of the first side and intersects with a second section that extends backwardly from a back of the second side at a point;
a first wire member including at least two legs separated by a bend and being mounted to the first side of the main portion;
a second wire member including at least two legs separated by a bend and being mounted to the second side of the main portion; and
a bracket that mounts the divider to the back wall and includes a first arm and a second arm separated from the first arm by a bend, the first arm being coupled to and extending from the first wire member and the second arm being coupled to and extending from the second wire member; and

wherein the divider is oriented in a first position when the first arm of the bracket and the first section of the non-linear back edge of the bottom support plate are located adjacent to the back wall and is oriented in a second position when the second arm of the bracket and the second section of the non-linear back edge of the bottom support plate are located adjacent to the back wall.

2. The display fixture of claim 1 , wherein the first wire member comprises a first end mounted in proximity to a back of the first side of the main portion and a second end mounted in proximity to a front of the first side of the main portion and wherein the second wire member comprises a first end mounted in proximity to a back of the second side of the main portion and a second end mounted in proximity to a front of the second side of the main portion, wherein a first leg of the first wire member and a first leg of the second wire member are oriented substantially vertical relative to the main portion of the bottom support plate that is substantially horizontal and a second leg of the first wire member and a second leg of the second wire member are oriented at an acute angle relative to the main portion of the bottom support plate.

3. The display fixture of claim 1 , wherein each of the first arm and the second arm of the bracket have at least one through slot.

4. The display fixture of claim 1 , wherein the bracket further comprises a first extension that extends from an end of the first arm and a second extension that extends from an end of the second arm, wherein the first extension is attached to the first wire member and the second extension is attached to the second wire member.

5. The display fixture of claim 1 , wherein the first arm of the bracket is in alignment with the first section of the non-linear back edge of the bottom support plate and the second arm of the bracket is in alignment with the second section of the non-linear back edge of the bottom support plate.

6. The display fixture of claim 1 , wherein the bottom support plate further includes a first side portion integrally formed with the first side of the main portion and extending substantially vertical relative to the main portion and a second side portion integrally formed with the second side of the main portion and extending substantially vertical relative to the main portion.

7. The display fixture of claim 6 , wherein the first and second ends of the first wire member are mounted to the first side portion and the first and second ends of the second wire member are mounted to the second side portion.

8. The display fixture of claim 1 , wherein the front edge comprises a linear front edge connecting the first side of the main portion to the second side of the main portion.

9. A display fixture comprising:
a gondola comprising:
a back wall;
a base extending forward from the back wall to a front;

a divider comprising:
a bottom support plate including a main portion having a front edge, a back edge, a first side and an opposing second side, wherein the back edge of the main portion is non-linear and includes a first section that extends backwardly from a back of the first side and intersects with a second section that extends backwardly from a back of the second side at a point;
a first wire member including at least two legs separated by a bend, the first wire member having a first end mounted in proximity to the back of the first side of the main portion and a second end mounted in proximity to a front of the first side of the main portion;
a second wire member including at least two legs separated by a bend, the second wire member having a first end mounted in proximity to the back of the second side of the main portion and a second end mounted in proximity to a front of the second side of the main portion; and
a bracket that couples the display fixture divider to the back wall of the gondola, the bracket including a first arm and a second arm separated by a bend, wherein each of the first arm and the second arm have at least one through slot;

wherein when the first arm is mounted to the back wall of the gondola the second wire member faces the front of the base of the gondola and when the second arm is mounted to the back wall of the gondola the first wire member faces the front of the base of the gondola.

10. The display fixture of claim 9 , wherein the first arm of the bracket is in alignment with the first section of the non-linear back edge of the bottom support plate and the second arm of the bracket is in alignment with the second section of the non-linear back edge of the bottom support plate.

11. The display fixture of claim 9 , wherein the bracket further comprises a first extension that extends from an end of the first arm and a second extension that extends from an end of the second arm, wherein the first extension is attached to the first wire member and the second extension is attached to the second wire member.

12. The display fixture of claim 9 , wherein a first leg of the first wire member and a first leg of the second wire member are oriented substantially vertical relative to the main portion of the bottom support plate that is substantially horizontal and a second leg of the first wire member and a second leg of the second wire member are oriented at an acute angle relative to the main portion of the bottom support plate.

13. The display fixture of claim 9 , wherein the bottom support plate further includes a first side portion integrally formed with the first side of the main portion and extending substantially vertical relative to the main portion and a second side portion integrally formed with the second side of the main portion and extending substantially vertical relative to the main portion.

14. The display fixture of claim 13 , wherein the first and second ends of the first wire member are mounted to the first side portion and the first and second ends of the second wire member are mounted to the second side portion.

15. The display fixture of claim 9 , wherein the front edge of the bottom support plate comprises a linear front edge connecting the first side of the main portion to the second side of the main portion.

16. A method of displaying merchandise, the method comprising:
obtaining a divider comprising a bottom support plate having a front edge, a non-linear back edge, a first side and a second side, a first wire member being attached to the first side of the bottom support plate, a second wire member being attached to the second side of the bottom support plate and a bracket having

Assignees

• Target Brands Inc

Inventors

• Johnson Jason W
• Zobel Erin L

Classifications

• A47F7/0042

  for flat articles, e.g. panels, tiles (A47F7/0014, A47F7/14, A47F7/16 take precedence) · CPC title

• A47F5/0031

  made of tubes or wire · CPC title

• A47F5/0823

  Article supports for peg-boards · CPC title

• A47F7/148

  the show stands or the like being made of wire, tubes or metal strips · CPC title

• A47F5/0087

  movable around an axis · CPC title