Organization targeted status updates

Patent metadata

Field	Value
Publication number	US-9787797-B2
Application number	US-201414523617-A
Country	US
Kind code	B2
Filing date	Oct 24, 2014
Priority date	Oct 24, 2014
Publication date	Oct 10, 2017
Grant date	Oct 10, 2017

Abstract

A social networking server receives a request from a member of an organization to configure a targeted update for the organization. The targeted update may be intended for a particular group of members of a social network service. The social networking server may provide various follower dimensions to associate with the targeted update, where each of the follower dimensions include one or more selectable attributes. When the social networking server receives a request for an organization's webpage from a member of the social network service, the social networking server may compare member attributes of a member profile associated with the member with the follower dimension attributes associated with the targeted update. The social networking server may provide the targeted update for display with the webpage of the organization based on the member attributes satisfying at least one follower dimension attribute associated with the targeted update.

First claim

The invention claimed is:

1. A method comprising:
providing a first version of an organization webpage to a first type of user, wherein the organization webpage provides information about an organization and the first version of the organization webpage includes an update interface configured to receive a targeted update relating to the organization;
receiving information for the targeted update via the update interface, the information being designated for a selected plurality of members of a social network service;
causing a display of a target audience interface, the target audience interface comprising:
a plurality of follower dimensions, each follower dimension having a plurality of follower dimension attributes, where at least one follower dimension corresponds directly to a member profile attribute and at least one follower dimension corresponds indirectly to a member profile attribute; and
an employee selection element, the employee selection element specifying whether the targeted update is to be displayed to employees of the organization:

associating a selection of one or more of the follower dimension attributes and a selection made with the employee selection element with the targeted update;
receiving a request for the organization webpage from a second type of user;
comparing member profile attributes of a member profile associated with the member of the social network service with the follower dimension attributes associated with the targeted update; and
providing the targeted update for display with the webpage of a second version of the organization webpage for the second type of user based on:
the member profile attributes satisfying at least one follower dimension attribute for each of the follower dimensions associated with the targeted update; and
the selection made with the employee selection element.

2. The method of claim 1 , wherein the providing the targeted update for display with the webpage of the organization is in response to a determination that there is a targeted update to provide.

3. The method of claim 1 , wherein the follower dimensions of the targeted update include a company size dimension identifying a company size, an industry dimension identifying an industry, and a functions dimension identifying a function performed by a member of the social network service.

4. The method of claim 1 , wherein the targeted update is selected from a plurality of targeted updates, wherein the follower dimension attributes of the selected targeted update are different from another set of follower dimension attributes for another targeted update selectable from the plurality of targeted updates.

5. The method of claim 1 , wherein at least one attribute of the targeted update indicates whether members of the organization are intended to receive the targeted update.

6. The method of claim 1 , further comprising:
establishing a configurable element of the webpage of the organization, wherein the configurable element is associated with a plurality of selectively displayable versions of the configurable element, each version depending on the member attributes of the member profile; and
providing a selected version of the plurality of selectively displayable versions of the configurable element for display within the webpage of the organization, the selected version being selected based on at least one member attribute of the member profile.

7. The method of claim 6 , wherein the configurable element of the webpage of the organization comprises a defined portion of the webpage.

8. A system comprising:
a non-transitory, computer-readable medium storing computer-executable instructions; and
one or more processors in communication with the non-transitory, computer-readable medium that, having executed the computer-executable instructions, are configured to:
provide a first version of an organization webpage to a first type of user, wherein the organization webpage provides information about an organization and the first version of the organization webpage includes an update interface configured to receive a targeted update relating to the organization;
receive information for the targeted update via the update interface, the information being designated for a selected plurality of members of a social network service;
cause a display of a target audience interface, the target audience interface comprising:
a plurality of follower dimensions, each follower dimension having a plurality of follower dimension attributes, where at least one follower dimension corresponds directly to a member profile attribute and at least one follower dimension corresponds indirectly to a member profile attribute; and
an employee selection element, the employee selection element specifying whether the targeted update is to be displayed to employees of the organization;

associate a selection of one or more of the follower dimension attributes and a selection made with the employee selection element with the targeted update;
receive a request for the organization webpage from a second type of user;
compare member profile attributes of a member profile associated with the member of the social network service with the follower dimension attributes associated with the targeted update; and
provide the targeted update for display with the webpage of a second version of the organization webpage for the second type of user based on:
the member profile attributes satisfying at least one follower dimension attribute for each of the follower dimensions associated with the targeted update; and
the selection made with the employee selection element.

9. The system of claim 8 , wherein the one or more processors provide the targeted update for display with the webpage of the organization in response to a determination that there is a targeted update to provide.

10. The system of claim 8 , wherein the follower dimensions of the targeted update include a company size dimension identifying a company size, an industry dimension identifying an industry, and a functions dimension identifying a function performed by a member of the social network service.

11. The system of claim 8 , wherein the targeted update is selected from a plurality of targeted updates, wherein the follower dimension attributes of the selected targeted update are different from another set of follower dimension attributes for another targeted update selectable from the plurality of targeted updates.

12. The system of claim 8 , wherein at least one attribute of the targeted update indicates whether members of the organization are intended to receive the targeted update.

13. The system of claim 8 , wherein the one or more processors are further configured to:
establish a configurable element of the webpage of the organization, wherein the configurable element is associated with a plurality of selectively displayable versions of the configurable element, each version depending on the member attributes of the member profile; and
provide a selected version of the plurality of selectively displayable versions of the configurable element for display within the webpage of the organization, the selected version being selected based on at least one member attribute of the member profile.

14. The system of claim 13 , wherein the configurable element of the webpage of the organization comprises a defined portion of the webpage.

15. A non-transitory, computer-readable medium having computer-executable instructions stored thereon that, when executed by one or more processors, cause the one or more processors to perform a method, the method comprising:
prov

Assignees

• Linkedin Corp

Inventors

• Pinkovezky Aviad
• Feng Huining
• Tam Hong H
• Cherian Eldo K

Classifications

• H04L67/306 Primary

  User profiles · CPC title

• H04L67/22

  Electricity · mapped topic

• H04L12/1822

  Conducting the conference, e.g. admission, detection, selection or grouping of participants, correlating users to one or more conference sessions, prioritising transmission · CPC title

• H04L67/02

  based on web technology, e.g. hypertext transfer protocol [HTTP] · CPC title

• H04L67/20

  Electricity · mapped topic