Providing supplemental content in relation to embedded media

Patent metadata

Field	Value
Publication number	US-9787783-B2
Application number	US-201314076741-A
Country	US
Kind code	B2
Filing date	Nov 11, 2013
Priority date	Jun 10, 2013
Publication date	Oct 10, 2017
Grant date	Oct 10, 2017

Abstract

Systems and methods are disclosed for providing supplemental content in relation to embedded media. In one implementation, a processing device receives a media request from a third-party platform to incorporate a first media item within the third-party platform. The processing device identifies one or more additional media items based on the media request. The processing device provides the first media item and one or more links to at least one of the one or more additional media items in relation to the third-party platform.

First claim

What is claimed is:

1. A method comprising:
receiving, at a media sharing system, a media request from a third-party platform to incorporate a first media item within the third-party platform;
determining, by the media sharing system that the media request originated from a social network of the third-party platform that is separate from the media sharing system;
in response to the determination that the media request originated from the social network, identifying, by a processing device at the media sharing system, one or more additional media items based on the media request originating from the social network of the third party platform; and
providing, from the media sharing system, one or more representations of the one or more additional media items in conjunction with the first media item for presentation of the first media item with the one or more representations of the one or more additional media items in a social media post of the third-party platform, wherein the first media item is to be presented in a media player within the social media post and the one or more representations of the one or more additional media items are to be presented proximate to the media player within the social media post.

2. The method of claim 1 , further comprising:
receiving a content request from the third-party platform for a content page, wherein the content page comprises an address of the first media item; and
providing the address of the first media item in response to the content request.

3. The method of claim 2 , wherein the media request comprises the address of the first media item.

4. The method of claim 1 , wherein identifying the one or more additional media items comprises identifying the one or more additional media items that are selected subsequent to a selection of the first media item.

5. The method of claim 1 , wherein identifying the one or more additional media items comprises identifying the one or more additional media items that are selected by users that selected the first media item.

6. The method of claim 1 , wherein identifying the one or more additional media items comprises identifying the one or more additional media items that are selected in relation to the third-party platform.

7. The method of claim 1 , wherein identifying the one or more additional media items comprises identifying, in relation to a first user of the third-party platform, the one or more additional media items that have been selected by one or more users of the third-party platform that are associated with the first user.

8. The method of claim 1 , wherein providing the one or more representations of the one or more additional media items comprises providing a link to the first media item, wherein the link to the first media item comprises one or more elements corresponding to at least one of the one or more additional media items.

9. The method of claim 1 , further comprising, in response to a selection of one of the one or more representations of the one or more additional media items, providing, from the media sharing system, a subsequent representation to a subsequent media item from the one or more additional media items for presentation of the subsequent representation proximate to the media player within the social media post.

10. The method of claim 1 , wherein a selection of one of the one or more representations of the one or more additional media items causes substitution in the media player within the social media post of the first media item with the at least one of the one or more additional media items associated with the selected representation.

11. The method of claim 1 , further comprising providing, in response to a selection of one of the one or more representations, an additional media item from the one or more additional media items in parallel to the first media item.

12. A system comprising:
a memory at a media sharing system; and
a processing device at the media sharing system to communicate with the memory to:
receive a media request from a third-party platform to incorporate a first media item within the third-party platform;
determine that the media request originated from a social network of the third-party platform that is separate from the media sharing system;
in response to the determination that the media request originated from the social network, identify one or more additional media items based on the media request originating from the social network of the third party platform; and
provide one or more representations of the one or more additional media items in conjunction with the first media item for presentation of the first media item with the one or more representations of the one or more additional media items in a social media post of the third-party platform, wherein the first media item is to be presented in a media player within the social media post and the one or more representations of the one or more additional media items are to be presented proximate to the media player within the social media post.

13. The system of claim 12 , wherein the processing device is further to:
receive a content request from the third-party platform for a content page, wherein the content page comprises an address of the first media item; and
provide the address of the first media item in response to the content request.

14. The system of claim 12 , wherein, to identify the one or more additional media items, the processing device is to identify the one or more additional media items that are selected subsequent to a selection of the first media item.

15. The system of claim 12 , wherein, to identify the one or more additional media items, the processing device is to identify the one or more additional media items that are selected by users that selected the first media item.

16. The system of claim 12 , wherein, to identify the one or more additional media items, the processing device is to identify, in relation to a first user of the third-party platform, the one or more additional media items that have been selected by one or more users of the third-party platform that are associated with the first user.

17. The system of claim 12 , wherein, to provide the one or more representations, the processing device is to provide a link to the first media item, wherein the link to the first media item comprises one or more elements corresponding to at least one of the one or more additional media items.

18. A non-transitory computer readable medium having instructions stored thereon that, when executed by a processing device, cause the processing device to:
receive, at a media sharing system, a media request from a third-party platform to incorporate a first media item within the third-party platform;
determine, by the media sharing system, that the media request originated from a social network of the third-party platform that is separate from the media sharing system;
in response to the determination that the media request originated from the social network, identify, by the processing device at the media sharing system, one or more additional media items based on the media request originating from the social network of the third party platform that are selected subsequent to a selection of the first media item;
provide, from the media sharing system, one or more representations of the one or more additional media items in conjunction with the first media item for presentation of the first media item with the one or more representations of the one or more additional media items in a social media post of the third-party platf

Assignees

• Google Inc

Inventors

• Lewis Justin
• Ray Jonathan William

Classifications

• H04L67/20 Primary

  Electricity · mapped topic

• H04L67/53 Primary

  using third party service providers · CPC title

• H04N21/8126

  involving additional data, e.g. news, sports, stocks, weather forecasts · CPC title

• H04N21/812

  involving advertisement data (advertising per se G06Q30/02) · CPC title

• H04N21/80 Primary

  Generation or processing of content or additional data by content creator independently of the distribution process; Content per se {(arrangements for generating broadcast information H04H60/02)} · CPC title