Content delivery using social affine targeting

Patent metadata

Field	Value
Publication number	US-9785972-B2
Application number	US-201113292383-A
Country	US
Kind code	B2
Filing date	Nov 9, 2011
Priority date	Nov 9, 2011
Publication date	Oct 10, 2017
Grant date	Oct 10, 2017

Abstract

A content delivery system using social affine targeting may include a device that determines, based on presence information received from mobile devices, users in a vicinity of an electronic billboard. The device may further determine, based on user behavior information relating to the users, affinities of the users; and determine commonality of the affinities of the users. Still further, the device may select, based on the determined commonality of the affinities, one or more advertisements to present by the electronic billboard; and transmit the selected one or more advertisements to the electronic billboard.

First claim

What is claimed is:

1. A method comprising:
determining, by a device, mobile devices that are in a vicinity of a physical electronic billboard, connected to the device via a network, based on presence information obtained by the mobile devices using global positioning system (GPS) logic or triangulation of cellular towers;
determining, by the device, behavior information relating to the mobile devices,
the behavior information including information regarding time spent in vicinity of the physical electronic billboard and history of responding to digital information;

determining, by the device and based on the behavior information relating to the mobile devices, a first vector for the mobile devices that represents commonality of affinities corresponding to the mobile devices,
the first vector including a plurality of cells that correspond to a plurality of categories, and
when determining the first vector, one or more first mobile devices, of the mobile devices, are given more weight than one or more second mobile devices, of the mobile devices, that are associated with spending less time in vicinity of the physical electronic billboard, based on the time spent, than the one or more first mobile devices;

determining, by the device and based on the behavior information relating to the mobile devices, a second vector for the mobile devices,
when determining the second vector, one or more third mobile devices, of the mobile devices, are given more weight than one or more fourth mobile devices, of the mobile devices, that are associated with a different history, based on the history of responding, than the one or more third mobile devices;

selecting, by the device, information to present by the physical electronic billboard based on one or more category tags and one or more of the first vector or the second vector,
the one or more category tags corresponding to one or more categories of the plurality of categories; and

transmitting, by the device and via the network, the selected information for display by the physical electronic billboard.

2. The method of claim 1 , where determining the first vector includes:
determining a plurality of affine groups; and
combining the plurality of affine groups to obtain the first vector that represents the commonality of the affinities.

3. The method of claim 1 , where the behavior information is consensually obtained information that is passively monitored.

4. The method of claim 1 , further comprising:
determining a third vector,
where the selected information is selected further based on the third vector, and
where, when determining the third vector, one or more fifth mobile devices, of the mobile devices, that are closer to the physical electronic billboard are given more weight than one or more sixth mobile devices, of the mobile devices, that are further away from the physical electronic billboard.

5. The method of claim 1 , further comprising:
receiving a registration message from the physical electronic billboard after the physical electronic billboard is powered on,
the registration message including information regarding a geographic location of the physical electronic billboard and capabilities of the physical electronic billboard, and
the capabilities including one or more of a size of a screen of the physical electronic billboard or a capability of the physical electronic billboard to produce audio,
where determining the mobile devices that are in the vicinity of the physical electronic billboard includes:
determining, based on receiving the registration message, the mobile devices that are in the vicinity of the physical electronic billboard.

6. The method of claim 1 , where the presence information includes geographic locations of the mobile devices.

7. A non-transitory computer-readable medium storing instructions, the instructions comprising:
one or more instructions that, when executed by one or more processors of one or more devices, cause the one or more processors to:
determine, based on presence information received from mobile devices, the mobile devices in a vicinity of a content presentation device installed in a particular geographic location and connected to the one or more devices via a network;
determine, based on behavior information relating to the mobile devices, affinities corresponding to the mobile devices,
the behavior information including information regarding time spent in vicinity of the content presentation device and history of response to digital information;

determine a first vector, for the mobile devices, that represents commonality of the affinities corresponding to the mobile devices,
the first vector including a plurality of cells that correspond to a plurality of categories, and
to determine the first vector, one or more first mobile devices, of the mobile devices, are given more weight than one or more second mobile devices, of the mobile devices, that are associated with spending less time in vicinity of the content presentation device, based on the time spent, than the one or more first mobile devices;

determine a second vector, for the mobile devices, based on the behavior information relating to the mobile devices,
to determine the second vector, one or more third mobile devices, of the mobile devices, are given more weight than one or more fourth mobile devices, of the mobile devices, that are associated with a different history, based on the history of response, than the one or more third mobile devices;

select information to present via the content presentation device based on one or more category tags and one or more of the first vector or the second vector,
the one or more category tags corresponding to one or more categories of the plurality of categories; and

transmit, to the content presentation device and via the network, the selected information for display via the content presentation device.

8. The non-transitory computer-readable medium of claim 7 , where the one or more instructions to determine the first vector include:
one or more instructions that, when executed by the one or more processors of the one or more devices, cause the one or more processors to:
determine a plurality of affine groups; and
combine the plurality of affine groups to obtain the first vector that represents the commonality of the affinities.

9. The non-transitory computer-readable medium of claim 7 , where the behavior information further includes consensually monitored information that relates to one or more of content viewing habits of a plurality of users of the mobile devices or purchase history of the plurality of users.

10. The non-transitory computer-readable medium of claim 7 ,
where the instructions further comprise:
one or more instructions that, when executed by the one or more processors of the one or more devices, cause the processors to:
determine a third vector,

where, to determine the third vector, one or more fifth mobile devices, of the mobile devices, that are closer to the content presentation device are given more weight than one or more sixth mobile devices, of the mobile devices that are further away from the content presentation device, and
where the selected information is selected further based on the third vector.

11. The non-transitory computer-readable medium of claim 7 ,
where the instructions further comprise:
one or more instructions that, when executed by the one or more processors of the one or more devices, cause the processors to:
receive a registration message from the content presentation device, and

where the one or more instructions to determine the mobile devices include:
one or more instructions that,

Assignees

• Raman Madhusudan
• Chipalkatti Renu
• Getchius Jeffrey M
• Verizon Patent & Licensing Inc

Inventors

• Raman Madhusudan
• Chipalkatti Renu
• Getchius Jeffrey M

Classifications

• G06Q30/0267

  Wireless devices · CPC title

• G06Q30/0269

  based on user profile or attribute · CPC title

• G06Q30/0261 Primary

  based on user location · CPC title

• G09F27/00

  Combined visual and audible advertising or displaying, e.g. for public address · CPC title