Document scoring based on traffic associated with a document

Patent metadata

Field	Value
Publication number	US-9767478-B2
Application number	US-201213615730-A
Country	US
Kind code	B2
Filing date	Sep 14, 2012
Priority date	Sep 30, 2003
Publication date	Sep 19, 2017
Grant date	Sep 19, 2017

Abstract

A system determines an extent to which advertisements are presented or updated within a document, a quality of an advertiser associated with an advertisement provided within the document, whether an advertisement in the document relates to an advertising document that has more than a threshold amount of traffic, and/or an extent to which an advertisement provided within the document generates user traffic to an advertising document related to the advertisement. The system generates a score for the document based, at least in part, on the extent to which advertisements are presented or updated, the quality of the advertiser associated with the advertisement, whether the advertisement relates to an advertising document that has more than the threshold amount of traffic, and/or the extent to which the advertisement generates user traffic to the advertising document. The system ranks the document with regard to at least one other document based on the score.

First claim

What is claimed is:

1. A method comprising:
determining, by one or more server devices and for a first time period, a first quantity of links associated with a document;
determining, by the one or more server devices and for a second time period, a second quantity of links associated with the document,
the second time period being subsequent to the first time period, and
the second quantity of links being less than the first quantity of links;

identifying, by the one or more server devices, a first weight associated with each link of the second quantity of links;
determining, by the one or more server devices and based on the first weight, a second weight;
determining, by the one or more server devices and based on the determined second weight and the second quantity of links being less than the first quantity of links, that the document is stale; and
processing, by the one or more server devices and based on determining that the document is stale, the document.

2. The method of claim 1 , where, when processing the document, the method includes:
decreasing a score associated with the document.

3. The method of claim 2 , further comprising:
ranking, based on the decreased score associated with the document, the document with respect to one or more other documents.

4. The method of claim 1 , further comprising:
determining another document associated with at least one of the second quantity of links; and
determining a score associated with the other document,
the score being determined by ignoring a contribution of the at least one of the second quantity of links to the score.

5. The method of claim 1 , further comprising:
determining another document associated with at least one of the second quantity of links; and
determining a score associated with the other document,
the score being determined by discounting a contribution of the at least one of the second quantity of links to the score.

6. The method of claim 1 , where, when identifying the first weight, the method includes:
determining a respective weight associated with each link of the second quantity of links,
where, when processing the document, the method includes:
determining, based on the determined respective weight associated with each link of the second quantity of links, a score associated with the document.

7. The method of claim 1 , where
when determining the second weight, the method includes:
combining the first weight to create the second weight, and

when processing the document, the method includes:
determining, based on the second weight, a score associated with the document.

8. A system comprising:
one or more server devices to:
determine, for a first time period, a first quantity of links associated with a document;
determine, for a second time period, a second quantity of links associated with the document,
the second time period being subsequent to the first time period, and
the second quantity of links being less than the first quantity of links;

identify a first weight associated with each link of the second quantity of links;
determine, based on the first weight, a second weight;
determine, based on the determined second weight and the second quantity of links being less than the first quantity of links, that the document is stale; and
process, based on determining that the document is stale, the document.

9. The system of claim 8 , where, when processing the document, the one or more server devices are further to:
decrease a score associated with the document.

10. The system of claim 9 , where the one or more server devices are further to:
rank, based on the decreased score associated with the document, the document with respect to one or more other documents.

11. The system of claim 8 , where the one or more server devices are further to:
determine another document associated with at least one of the second quantity of links; and
determine a score associated with the other document,
the score being determined by ignoring a contribution of the at least one of the second quantity of links to the score.

12. The system of claim 8 , where the one or more server devices are further to:
determine another document associated with at least one of the second quantity of links; and
determine a score associated with the other document,
the score being determined by discounting a contribution of the at least one of the second quantity of links to the score.

13. The system of claim 8 , where the one or more server devices, when identifying the first weight, are further to:
determine a respective weight associated with each link of the second quantity of links,
where, when processing the document, the one or more server devices are further to:
determine, based on the determined respective weight associated with each link of the second quantity of links, a score associated with the document.

14. The system of claim 8 , where
when determining the second weight, the one or more server devices are further to:
combine the first weight to create the second weight, and

when processing the document, the one or more server devices are further to:
determine, based on the second weight, a score associated with the document.

15. A non-transitory computer-readable medium storing instructions, the instructions comprising:
one or more instructions, which, when executed by one or more processors, cause the one or more processors to:
determine, for a first time period, a first quantity of links associated with a document;
determine, for a second time period, a second quantity of links associated with the document,
the second time period being subsequent to the first time period, and
the second quantity of links being less than the first quantity of links;

identify a first weight associated with each link of the second quantity of links;
determine, based on the first weight, a second weight;
determine, based on the determined second weight and the second quantity of links being less than the first quantity of links, that the document is stale; and
process, based on determining that the document is stale, the document.

16. The non-transitory computer-readable medium of claim 15 , where the one or more instructions to process the document include:
one or more instructions to decrease a score associated with the document; and
one or more instructions to rank, based on the decreased score associated with the document, the document with respect to one or more other documents.

17. The non-transitory computer-readable medium of claim 15 , where the instructions further include:
one or more instructions to determine another document associated with at least one of the second quantity of links; and
one or more instructions to determine a score associated with the other document,
the score being determined by ignoring a contribution of the at least one of the second quantity of links to the score.

18. The non-transitory computer-readable medium of claim 15 , where the instructions further include:
one or more instructions to determine another document associated with at least one of the second quantity of links; and
one or more instructions to determine a score associated with the other document,
the score being determined by discounting a contribution of the at least one of the second quantity of links to the score.

19. The non-transitory computer-readable medium of claim 15 , where the one or more instructions to identify the first weight include:
one or more instr

Assignees

• Lawrence Steve
• Google Inc

Inventors

• Lawrence Steve

Classifications

• G06Q30/0246 Primary

  Traffic · CPC title

• Y10S707/99933

  Query processing, i.e. searching · CPC title

• G06F16/951

  Indexing; Web crawling techniques · CPC title

• G06F17/30864

  Physics · mapped topic