Semantic analysis and delivery of alternative content

Patent metadata

Field	Value
Publication number	US-9762521-B2
Application number	US-201614996253-A
Country	US
Kind code	B2
Filing date	Jan 15, 2016
Priority date	Jan 15, 2016
Publication date	Sep 12, 2017
Grant date	Sep 12, 2017

Abstract

A method, computer program product, and system for identifying attributes of a link embedded in a digital communication, generating a list of alternative links based on the identified link attributes by searching the internet for alternative links; organizing the list of alternative links based on characteristics of a recipient of the digital communication, and selecting an alternate link from the list of alternative links based on the characteristics of the recipient, wherein the selected alternate link provides comparable content to the recipient as the link.

First claim

What is claimed is:

1. A method comprising:
identifying keywords of a link embedded by a sender in an email message;
determining relevant content of the link based on the subject matter of the email message using natural language processing, wherein the relevant content of the link is a portion less than the total content of the link;
generating a search query based on the identified keywords and the determined relevant content;
searching the internet for a list of alternative links based on the search query;
organizing the list of alternative links based on characteristics of a recipient of the email message; and
selecting an alternate link from the list of alternative links based on the characteristics of the recipient, wherein the selected alternate link delivers the determined relevant the content.

2. The method according to claim 1 , further comprising:
replacing the link embedded in the email message with the selected alternate link before sending the email to the recipient; and
in response to the recipient interacting with the alternate link, notifying the recipient they were re-directed to the alternate link with details regarding why they were re-directed to the alternate link.

3. The method according to claim 1 , further comprising:
receiving the email message from a sender physically located in a first geographical location; and
sending the email message to the recipient physically located in a second geographical location, wherein the link is replaced with the selected alternate link before the email is sent.

4. The method according to claim 1 , wherein the selected alternate link comprises a rendering speed less than a rending speed of the link.

5. The method according to claim 1 , wherein the characteristics of the recipient comprise URL rendering speed, content relevancy, geographical location, culture, language, perspective, or some combination thereof.

6. The method according to claim 1 , further comprising:
identifying tags, content, version info, site value, and language; and
generating the search query based on the identified tags, content, version info, site value, and language, and the determined relevant content.

7. The method according to claim 1 , further comprising:
comparing content of the selected alternate link to the content of the link after a predetermined period of time has passed; and
selecting a different alternate link from the list of alternative links based on the characteristics of the recipient, wherein the selected alternate link provides comparable content to the recipient as the link.

8. A computer implemented method comprising:
identifying attributes of a URL embedded in a posted message on an internet forum;
determining, by the mail server, content of the URL relevant to a recipient of the posted message using natural language processing based on the context of the posted message;
generating, by the mail server, a search query based on the identified URL attributes, the determined relevant content, and;
searching the internet based on the search query to generate a list of alternative URLs;
organizing the list of alternative URLs based on characteristics of a viewer of the posted message;
selecting one alternate URL from the list of alternative URLs based on the characteristics of the viewer, wherein each of the alternative URLs comprises at least one matching attribute with the embedded link; and
replacing the URL embedded in the posted message with the selected alternate URL before posting the message on the internet forum.

9. The method according to claim 8 , further comprising:
in response to the viewer interacting with the selected alternate link, alerting the viewer they were re-directed to the selected alternate link with details regarding why they were re-directed to the selected alternate link.

10. The method according to claim 8 , further comprising:
selecting a different alternate URL from the list of alternative URLs based on rendering speed, wherein the rending speed of the different alternate URL is faster than the rendering speed of the selected alternate URL.

11. The method according to claim 8 , wherein the selected alternate URL comprises a rendering speed less than a rending speed of the URL.

12. The method according to claim 8 , wherein the characteristics of the recipient comprise URL rendering speed, content relevancy, geographical location, culture, language, and perspective.

13. The method according to claim 8 , wherein the identified URL attributes comprise keywords, tags, content, version info, site value, and language, or some combination thereof.

14. A computer implemented method comprising:
receiving, by a mail server, an email message from a sender physically located in a first geographical location;
identifying, by the mail server, attributes of a link embedded in the email message wherein the identified attributes include keywords, tags, content, version info, site value, and language;
determining, by the mail server, intended content of the link based on the subject matter of the email message using natural language processing;
generating, by the mail server, a list of alternative links based on the identified attributes and the determined intended content, wherein each of the alternative links comprises at least one matching attribute with the embedded link, and each of the alternative links provides the intended content as determined from the email message;
assigning, by the mail server, a score for each attribute of each of the alternative links based on the similarity between each attribute of each alternative link and attributes of the embedded link, wherein a higher score indicates a closer match between a particular alternative link and the embedded link;
organizing, by the mail server, the list of alternative links in numeric order based on the assigned scores;
selecting, by the mail server, an alternate link from the list of alternative links based on the characteristics of a recipient, wherein the selected alternate link provides comparable content to the recipient as the link; and
sending, by the mail server, the email message to the recipient physically located in a second geographical location.

15. The method according to claim 14 , further comprising:
replacing, by the mail server, the embedded link with the selected alternate link before sending the email message to the recipient.

16. The method according to claim 14 , wherein the sender and the recipient are operating on different networks.

17. The method according to claim 14 , wherein the selected alternate link comprises a rendering speed less than a rending speed of the link.

18. The method according to claim 14 , wherein the characteristics of the recipient comprise URL rendering speed, content relevancy, geographical location, culture, language, and perspective.

19. The method according to claim 14 , further comprising:
in response to the viewer interacting with the selected alternate link, alerting the viewer they were re-directed to the selected alternate link with details regarding why they were re-directed to the selected alternate link.

Assignees

• IBM

Inventors

• Chakra Al
• Chitta Anuradha D
• Harpur Liam
• Limaye Soumitra G
• Rai Ranjit S

Classifications

• H04L51/18 Primary

  Commands or executable codes · CPC title

• H04L67/02

  based on web technology, e.g. hypertext transfer protocol [HTTP] · CPC title

• H04L67/327

  Electricity · mapped topic