Tracking user behavior relative to a network page

Patent metadata

Field	Value
Publication number	US-9756140-B2
Application number	US-201414568405-A
Country	US
Kind code	B2
Filing date	Dec 12, 2014
Priority date	Sep 12, 2011
Publication date	Sep 5, 2017
Grant date	Sep 5, 2017

Abstract

Disclosed are various embodiments for tracking user behavior relative to a network page and identifying user interest in various content items of the network page according to the user behavior. A network page that includes multiple content items is rendered for display in a client. A user action is obtained relative to the network page. A user behavior report is sent to one or more servers. The user behavior report indicates the user action, a timestamp associated with the user action, and one or more of the content items that are associated with the user action.

First claim

Therefore, the following is claimed:

1. A non-transitory computer-readable medium embodying at least one program executable in a first computing device, wherein, when executed, the at least one program causes the first computing device to at least:
generate a network page, the network page including a plurality of content items to be presented on a rendered version of the network page;
send the network page to a second computing device;
send user behavior reporting code to the second computing device;
obtain a user behavior report relative to the rendered version of the network page from the second computing device in response to a closure of a window including the rendered version of the network page, the user behavior report being generated by the user behavior reporting code;
estimate a distance between a first location selected by a user on the rendered version of the network page and a second location determined from the user behavior report as the focus of actual user attention on the rendered version of the network page; and
identify a user interest in a proper subset of the content items based at least in part on the user behavior report and the estimated distance.

2. The non-transitory computer-readable medium of claim 1 , wherein, when executed, the program further causes the computing device to at least identify the user interest further based at least in part on a type of computing device corresponding to the second computing device.

3. The non-transitory computer-readable medium of claim 1 , wherein the user behavior reporting code is configured to cause the second computing device to at least delay reporting the user behavior report to ensure a minimum reporting interval between consecutive reports.

4. The non-transitory computer-readable medium of claim 1 , wherein identifying the user interest is further based at least in part upon a display area size associated with the second computing device.

5. The non-transitory computer-readable medium of claim 1 , wherein, when executed, the at least one program further causes the first computing device to at least:
obtain a plurality of other user behavior data from a plurality of other computing devices rendering the network page; and
identify an aggregate user interest in the proper subset of the content items based at least in part on the user behavior data from the second computing device, and the plurality of other user behavior data from the plurality of other computing devices.

6. A system comprising:
a data store configured to store content data; and
a first computing device in communication with the data store, the first computing device configured to at least:
generate a network page including a plurality of content items to be presented on a rendered version of the network page;
send the network page to a second computing device;
obtain user behavior data indicating at least one selection location relative to the rendered version of the network page from the second computing device in response to a closure of a window including the rendered version of the network page;
estimate a distance between the at least one selection location on the rendered version of the network page and at least one location of actual user attention on the rendered version of the network page determined from the user behavior data as the focus of actual user attention, the at least one selection location corresponding to a user selection of at least a portion of at least one of the plurality of content items on the rendered version of the network page; and
identify a user interest in a subset of the content items based at least in part on the at least one selection location and the estimated distance.

7. The system of claim 6 , wherein the first computing device is further configured to at least identify the user interest further based at least in part on a type of user selection corresponding to the at least one selection location.

8. The system of claim 6 , wherein the first computing device is further configured to at least identify the user interest further based at least in part on a type of computing device corresponding to the second computing device.

9. The system of claim 8 , wherein the first computing device is further configured to at least identify the user interest further based at least in part on a display area size corresponding to the type of computing device.

10. The system of claim 6 , wherein the first computing device is further configured to at least identify the user interest further based at least in part on a browsing habit profile associated with the second computing device.

11. The system of claim 6 , wherein the at least one selection location comprises a location of a hovering action.

12. The system of claim 6 , wherein the user behavior data includes at least one indication of whether the second computing device is in motion at a particular time, and the first computing device is further configured to at least identify the user interest further based at least in part on whether the second computing device is in motion at the particular time.

13. The system of claim 6 , wherein the network page further includes code configured to cause the second computing device to at least:
determine that the second computing device is in motion; and
refrain from reporting the user behavior data based at least in part on determining that the second computing device is in motion.

14. The system of claim 6 , wherein the network page further includes code configured to cause the second computing device to at least delay reporting the user behavior data to ensure a minimum reporting interval between consecutive reports.

15. The system of claim 6 , wherein the user behavior data includes at least one indication of whether a user of the second computing device is paying attention to the second computing device at a particular time, and the first computing device is further configured to at least identify the user interest further based at least in part on whether the user of the second computing device is paying attention to the second computing device at the particular time.

16. A computer-implemented method comprising:
sending, via at least one first computing device, user behavior monitoring code, user behavior reporting code, and instructions for generating a network page to a plurality of second computing devices, the network page including a plurality of content items to be presented on a rendered version of the network page, the user behavior monitoring code being configured to at least collect user behavior data indicating at least one user action relative to the rendered version of the network page, the user behavior reporting code being configured to at least report the user behavior data to the at least one first computing device according to a predefined time interval;
obtaining, via the at least one first computing device, a plurality of user behavior reports relative to the rendered version of the network page from the plurality of second computing devices in response to a closure of a window of the rendered version of the network page;
for individual user behavior reports of the plurality of user behavior reports,
estimating, via the at least one first computing device, a distance between a first location selected by a user on the rendered version of the network page and a second location determined from the individual user behavior report as the focus of actual user attention on the rendered version of the network page; and
identifying, via the at least one first computing device, an aggregate user interest in a

Assignees

• Amazon Tech Inc

Inventors

• Richardson Jared L
• Sriram Siddharth
• Dillard Logan Luyet
• Fox Eric B

Classifications

• G06Q30/02 Primary

  Marketing; Price estimation or determination; Fundraising · CPC title

• G06F17/30861

  Physics · mapped topic

• G06N5/04

  Inference or reasoning models · CPC title

• H04L67/22 Primary

  Electricity · mapped topic

• H04L43/08

  Monitoring or testing based on specific metrics, e.g. QoS, energy consumption or environmental parameters · CPC title