Systems and methods for determining multi-platform media ratings

Patent metadata

Field	Value
Publication number	US-9749688-B1
Application number	US-201615188866-A
Country	US
Kind code	B1
Filing date	Jun 21, 2016
Priority date	Jun 21, 2016
Publication date	Aug 29, 2017
Grant date	Aug 29, 2017

Abstract

There is provided a system comprising a non-transitory memory storing an executable code and a hardware processor executing the executable code to receive first viewing data for a media content including a first total viewing time of the media content on a first viewing platform, receive a total possible number of viewers and a first audience composition percentage of a first audience viewing the media content on the first viewing platform, determine a first ratio by dividing the first total viewing time of the media content on the first viewing platform by a duration of the media content for the first viewing platform, and calculate a first platform rating for the media content by multiplying the first ratio by the first audience composition percentage and a first co-viewing factor and dividing by the total possible number of viewers.

First claim

What is claimed is:

1. A system comprising:
a non-transitory memory storing an executable code; and
a hardware processor executing the executable code to:
receive first viewing data for a media content including a first total viewing time of the media content on a first viewing platform;
receive a total possible number of viewers and a first audience composition percentage of a first audience viewing the media content on the first viewing platform;
determine a first ratio by dividing the first total viewing time of the media content on the first viewing platform by a duration of the media content for the first viewing platform; and
calculate a first platform rating for the media content by multiplying the first ratio by the first audience composition percentage and a first co-viewing factor and dividing by the total possible number of viewers.

2. The system of claim 1 , wherein the hardware processor further executes the executable code to:
receive second viewing data for a media content including a second total viewing time of the media content on a second viewing platform;
receive a second audience composition percentage of a second audience viewing the media content on the second viewing platform;
determine a second ratio by dividing the second total viewing time of the media content on the second viewing platform by a duration of the media content for the second viewing platform; and
calculate a second platform rating for the media content by multiplying the second ratio by the second audience composition percentage and a second co-viewing factor and dividing by the total possible number of viewers.

3. The system of claim 2 , wherein the hardware processor further executes the executable code to:
calculate a multi-platform rating for the media content by adding a plurality of ratings including at least the first platform rating and the second platform rating.

4. The system of claim 3 , wherein the multi-platform rating for the media content further includes at least one of a television rating and a digital video recorder (DVR) rating.

5. The system of claim 2 , wherein the first viewing platform is one of a streaming platform and a video on demand (VOD) platform, and the second viewing platform is the other.

6. The system of claim 1 , wherein the duration of the media content is a platform-specific duration of the media content.

7. The system of claim 1 , wherein the first platform rating is used to set an advertising price, and the processor executes the executable code to:
select an advertisement based on the first platform rating and the advertising price;
show the advertisement during the media content on the first viewing platform; and
automatically charge an advertiser the advertising price after the advertisement is shown.

8. The system of claim 1 , wherein the first total viewing time of the media content includes partial viewings of the media content.

9. The system of claim 1 , wherein the first audience composition percentage includes a platform-specific gender composition.

10. The system of claim 1 , wherein the first audience composition percentage includes a platform-specific age-group composition.

11. A method for use with a system including a non-transitory memory storing a co-viewing factor database and a hardware processor, the method comprising:
receiving, using the hardware processor, first viewing data for a media content including a first total viewing time of the media content on a first viewing platform;
receiving, using the hardware processor, a total possible number of viewers and a first audience composition percentage of a first audience viewing the media content on the first viewing platform;
determining, using the hardware processor, a first ratio by dividing the first total viewing time of the media content on the first viewing platform by a duration of the media content for the first viewing platform; and
calculating, using the hardware processor, a first platform rating for the media content by multiplying the first ratio by the first audience composition percentage and a first co-viewing factor and dividing by the total possible number of viewers.

12. The method of claim 11 , further comprising:
receiving, using the hardware processor, second viewing data for a media content including a second total viewing time of the media content on a second viewing platform;
receiving, using the hardware processor, a second audience composition percentage of a second audience viewing the media content on the second viewing platform;
determining, using the hardware processor, a second ratio by dividing the second total viewing time of the media content on the second viewing platform by a duration of the media content for the second viewing platform; and
calculating, using the hardware processor, a second platform rating for the media content by multiplying the second ratio by the second audience composition percentage and a second co-viewing factor and dividing by the total possible number of viewers.

13. The method of claim 12 , further comprising:
calculating, using the hardware processor, a multi-platform rating for the media content by adding a plurality of ratings including at least the first platform rating and the second platform rating.

14. The method of claim 13 , wherein the multi-platform rating for the media content further includes at least one of a television rating and a digital video recorder (DVR) rating.

15. The method of claim 12 , wherein the first viewing platform is one of a streaming platform and a video on demand (VOD) platform, and the second viewing platform is the other.

16. The method of claim 11 , wherein the duration of the media content is a platform-specific duration of the media content.

17. The method of claim 11 , wherein the first platform rating is used to set an advertising price, the method further comprising:
selecting, using the hardware processor, an advertisement based on the first platform rating and the advertising price;
showing, using the hardware processor, the advertisement during the media content on the first viewing platform; and
automatically charging, using the hardware processor, an advertiser the advertising price after the advertisement is shown.

18. The method of claim 11 , wherein the first total viewing time of the media content includes partial viewings of the media content.

19. The method of claim 11 , wherein the first audience composition percentage includes a platform-specific gender composition.

20. The method of claim 11 , wherein the first audience composition percentage includes a platform-specific age-group composition.

Assignees

• Disney Entpr Inc

Inventors

• West Brian
• Heimann Lisa

Classifications

• H04N21/44213 Primary

  Monitoring of end-user related data (arrangements for monitoring the users' behaviour or opinions in broadcast systems H04H60/33) · CPC title

• H04N21/4147

  PVR [Personal Video Recorder] (H04N5/76 takes precedence {; arrangements for broadcast with accumulation-type receivers H04H20/40}) · CPC title

• H04N21/47202

  for requesting content on demand, e.g. video on demand · CPC title

• H04N21/4756

  for rating content, e.g. scoring a recommended movie · CPC title

• H04N21/812

  involving advertisement data (advertising per se G06Q30/02) · CPC title