Hosted product recommendations

Patent metadata

Field	Value
Publication number	US-9734503-B1
Application number	US-201113165761-A
Country	US
Kind code	B1
Filing date	Jun 21, 2011
Priority date	Jun 21, 2011
Publication date	Aug 15, 2017
Grant date	Aug 15, 2017

Abstract

This disclosure relates to allowing retailers of all sizes to log information regarding shoppers and to provide shoppers with product recommendations. The product recommendations may be responsive to logged shopper information, such as shoppers' current or previous browsing habits, for example. The product recommendations also may be responsive to other sources of information, such as search trends on search engines and/or information provided in blogs, social network websites, and/or other websites. A service provider, which is not a retailer, may provide the product recommendations for the retailer, either directly or by providing a script for embedding within the retailer's website. For example, the retail website may include a logging script and/or a product recommendation script, which communicate with one or more backend computing devices to provide the product recommendations.

First claim

What is claimed is:

1. A computer-implemented method for providing hosted product recommendations on retail websites, comprising:
collecting, by a computing device operated by a service provider, product information for two or more products available via the Internet, wherein the product information comprises one or more of a product name, product brand, product price, product picture, product rating, website address for a retailer, accessories related to a product, and products that are often bought by purchasers of the product;
determining, by the computing device, that a first product is related to a second product based at least in part on the collected product information for the two or more products;
generating, by the computing device, a product recommendation script, which comprises computer-coded information that is operable to cause information about the second product to be displayed on a retail website associated with the first product when the product recommendation script is embedded therein and when information about the first product is display on the retail website; and
transmitting, by the computing device, the product recommendation script to a retail website host, which embeds the product recommendation script within the retail website such that execution of the script on the retail website when the first product is presented on the retail website causes the information about the second product to be presented on the retail website with the information for the first product, wherein the retail website host is distinct from the service provider.

2. The method of claim 1 , wherein the retail website host is a retailer of the first product.

3. The method of claim 1 , wherein the retail website host is a website hosting provider, which is operating on behalf of a retailer of the first product.

4. The method of claim 1 , further comprising collecting, by the computing device, shopper information regarding at least one shopper of the retail website, wherein determining that the first product is related to the second product comprises identifying, by the computing device, the second products based at least in part on the he collected shopper information.

5. The method of claim 1 , wherein the step of determining that the first product is related to the second product comprises extracting, by the computing device, relationship information from the collected product information for the two or more products.

6. The method of claim 1 , wherein determining that the first product is related to the second product comprises analyzing, by the computing device, current trends on the retail website.

7. The method of claim 1 , wherein determining that the first product is related to the second product comprises reviewing, by the computing device, information on at least one third party webpage that is not affiliated with the retail website.

8. The method of claim 6 , wherein the third party webpage comprises at least one of a news article, a blog, a social networking web page, and an Internet discussion forum.

9. The method of claim 1 , further comprising:
generating, by the computing device, a logging script operable to collect shopper information in connection with the retail website; and
transmitting, by the computing device, the logging script to the retail website host, which embeds the logging script within the retail website.

10. The method of claim 9 , wherein determining that the first product is related to the second product comprises identifying, by the computing device, the second product based at least in part on the shopper information collected by the logging script.

11. A computer program product, comprising:
a non-transitory computer-readable medium having computer-readable program instructions embodied therein that when executed by a computer cause the computer to provide hosted product recommendations on retail websites, the computer-readable program instructions comprising:
computer-readable program instructions to collect product information for two or more products available via the Internet, wherein the product information comprises information relating to a product for sale or data indicating a relationship between the two or more products;
computer-readable program instructions to determine that a first product is related to a second product based at least in part on the collected product information for the two or more products;
computer-readable program instructions to generate a product recommendation script, which comprises computer-coded information that is operable to cause information about the second product to be displayed on a retail website associated with the first product when the product recommendation script is embedded therein and when information about the first product is display on the retail website; and
computer-readable program instructions to transmit the product recommendation script to a retail website host, which embeds the product recommendation script within the retail website such that execution of the script on the retail website when the first product is presented on the retail website causes the information about the second product to be presented on the retail website with the information for the first product.

12. The computer program product of claim 11 , wherein the product information further comprises one or more of a product name, product brand, product price, product picture, product rating, website address for a retailer, accessories related to a product, and products that are often bought by purchasers of the product.

13. The computer program product of claim 11 , further comprising computer-readable program instructions to collect shopper information regarding at least one shopper of the retail website, wherein determining that the first product is related to the second product comprises computer-readable program instructions to identify the second products based at least in part on the he collected shopper information.

14. The computer program product of claim 11 , wherein determining that the first product is related to the second product comprises computer-readable program instructions to analyze current trends on the retail website.

15. The computer program product of claim 11 , wherein determining that the first product is related to the second product comprises computer-readable program instructions to review information on at least one third party webpage that is not affiliated with the retail website.

16. A system for providing hosted product recommendations on retail websites, comprising:
a storage medium; and
a processor communicatively coupled to the storage medium, wherein the processor executes application code instructions that are stored in the storage medium and that cause the system to:
collect product information for two or more products available via the Internet, wherein the product information comprises information relating to a product for sale or data indicating a relationship between the two or more products;
determine that a first product is related to a second product based at least in part on the collected product information for the two or more products; and
generate a product recommendation script, which comprises computer-coded information that is operable to cause information about the second product to be displayed on a retail website associated with the first product when the product recommendation script is embedded therein and when information about the first product is display on the retail website.

17. The system of claim 16 , wherein the product information further

Assignees

• Gargi Ullas
• Google Inc

Inventors

• Gargi Ullas

Classifications

• G06Q30/0631 Primary

  Recommending goods or services · CPC title

• G06Q30/00 Primary

  Commerce · CPC title