Demand forecasting systems and methods utilizing unobscuring and unconstraining

Patent metadata

Field	Value
Publication number	US-9727940-B2
Application number	US-201313791672-A
Country	US
Kind code	B2
Filing date	Mar 8, 2013
Priority date	Mar 8, 2013
Publication date	Aug 8, 2017
Grant date	Aug 8, 2017

Abstract

A computer based system for unobscuring and/or unconstraining demand is disclosed. Via use of the system, actual airline seat bookings may be restated in an unobscured and/or unconstrained form, facilitating improved demand forecasts for subsequent seat bookings. In this manner, seat protects may be better allocated to align with actual demand, thus increasing revenue.

First claim

What is claimed is:

1. A method for unobscuring a demand level for airline seats, the method comprising:
receiving over a first network, from a first computing system and at a second computing system, a bookings table representing actual seat bookings for a flight, wherein the actual seat bookings occurred during a first time period, and wherein the actual seat bookings are grouped into a plurality of fare classes;
accessing, by a processor configured for unobscuring demand for airline seats, the processor forming part of the second computing system having an unobscuring module operative thereon, the bookings table;
determining, by the processor of the second computing system, which fare classes in the plurality of fare classes have demand that is obscured due to the availability of seats for booking in a lower fare class in the plurality of fare classes;
calculating, by the processor of the second computing system and via execution of an expectation management (EM) algorithm, the unobscured demand for at least one fare class in the plurality of fare classes;
converting, by the processor of the second computing system, the unobscured demand for the at least one fare class into integer values representing seat bookings in the respective fare classes;
updating, by the processor of the second computing system, the bookings table with the integer values to form an unobscured bookings table;
transferring over the first network, by the second computing system and to a third computing system configured with a demand forecasting system operative thereon, the unobscured bookings table;
utilizing, by the third computing system, the unobscured bookings table to generate an unobscured demand forecast for the flight;
transferring over the first network, by the third computing system and to a fourth computing system configured for taking seat bookings, the unobscured demand forecast;
opening, based on the unobscured demand forecast and by the fourth computing system, an additional fare class on the flight for seat bookings; and
taking, by the fourth computing system and over a second network, a seat booking in the additional fare class.

2. The method of claim 1 , wherein the unobscured demand for the child class is used as the upper bound for the EM algorithm as applied to the parent class,
wherein the top-down bookings for the class in question are used as the lower bound for the EM algorithm as applied to the parent class, and
wherein the EM algorithm is iteratively executed by the processor until a convergent solution for unobscured demand is obtained for the at least one fare class.

3. The method of claim 2 , wherein the EM algorithm is iterated at least 10 times to obtain a convergent solution for unobscured demand.

4. The method of claim 1 , further comprising combining, by the processor, the unobscured bookings table with a historical booking table to form a revised historical bookings table.

5. The method of claim 1 , wherein the unobscured demand forecast is used by at least one of a reservation system or a revenue management system to determine whether to open an additional fare class for bookings.

6. The method of claim 1 , wherein the determining the fare classes for which demand is obscured further comprises:
converting, by the processor, the bookings table into a top-down format;
identifying, by the processor, the lowest fare class for which bookings were received in the first time period;
identifying as an obscured class, by the processor, the parent class of the lowest fare class for which bookings were received; and
identifying as an obscured class, by the processor, all fare classes in the plurality of fare classes that are higher than the parent class of the lowest fare class for which bookings were received.

7. The method of claim 6 , wherein the EM algorithm comprises:
expBkgs=mean+(stdev*stdev)*(pdfLower−pdfUpper)/(cdfUpper−cdfLower);
where:
expBkgs is the expectation of seat bookings in the current fare class; i.e. the unobscured bookings;
upperBound is the upper bound of the unobscured seat bookings in the current fare class;
lowerBound is the lower bound of the unobscured bookings in the current class;
mean is the mean of the seat bookings for the current fare class in an appropriate cohort to which the flight belongs;
stdev is the standard deviation of the bookings for the current fare class in the appropriate cohort to which the flight belongs;
cdfUpper is the cumulative distribution function of upperBound;
cdfLower is the cumulative distribution function of lowerBound;
pdfUpper is the probability density function of upperBound; and
pdfLower is the probability density function of lowerBound.

8. The method of claim 1 , wherein the calculating the unobscured demand for the at least one fare class is terminated upon determining, by the processor, that the unobscured demand for the current class rounds to zero.

9. The method of claim 1 , further comprising weighting, by the processor, the unobscured demand for the at least one fare class by a weighting parameter.

10. The method of claim 9 , wherein the weighting parameter is determined based at least partially on the departure date of the flight.

11. The method of claim 1 , further comprising
accessing, by the processor, the bookings table, wherein the bookings table further contains forecasted demand for the flight, and wherein at least one fare class in the plurality of fare classes is closed and contains no bookings;
determining, by the processor and using the seat bookings and the forecasted demand, the monetary stimulation value of opening the closed class;
determining, by the processor and using the seat bookings and the forecasted demand, the monetary dilution penalty of opening the closed class; and
transferring, by the second computing system and over the first network, the monetary stimulation value and the monetary dilution penalty to the third computing system to generate booking instructions.

12. The method of claim 1 , further comprising:
accessing, by the processor, the bookings table, wherein the bookings table further contains information representing a net prime class seat booking for a flight, and wherein the net prime class seat booking occurred during a first time period;
determining, by the processor, a floor class for the net prime class seat booking in the bookings table;
determining, by the processor, a displacement class for the net prime class seat booking in the bookings table;
determining, by the processor, a target class for the net prime class seat booking in the bookings table, wherein the target class is the higher of the floor class and the displacement class; and
remapping, by the processor, the net prime class seat booking in the bookings table into its target class to form a remapped bookings table.

13. A method for unconstraining a demand level for airline seats, the method comprising:
receiving over a first network, from a first computing system and at a second computing system, an unobscured bookings table representing unobscured demand for seat bookings in a plurality of fare classes;
accessing, by a processor configured for unconstraining demand for airline seats, the processor forming part of a second computing system having an unobscuring module operative thereon, the unobscured bookings table;
determining, by the processor, the fare classes in the plurality of fare classes for which demand is constrained;
calculating, by the processor, the unconstrained demand for each constrained fare class in the plurality of fare classes;
converting, by the processor, the unconstrained demand for each fare class

Assignees

• Us Airways Inc
• American Airlines Inc

Inventors

• Tracy Jonathan
• Fox James
• Bowles Julianne
• Costello Michael
• Muzich Daniel
• Trenga Thomas

Classifications

• G06Q30/0202

  Market predictions or forecasting for commercial activities · CPC title

• G06Q50/30 Primary

  Physics · mapped topic

• G06Q50/40 Primary

  Business processes related to the transportation industry (shipping G06Q10/083) · CPC title